By Holland Cooke
Consultant
Write news copy the way you would tell someone the story in person.
Avoid news-speak, such as:
- “held talks…” Instead say “met.”
- “slain….” Instead say “killed.”
- “taken into custody…” Instead say “arrested.”
Visualize a listener – one person – and make eye contact. You’ll matter more.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
