Actress and producer Eva Longoria’s company Hyphenate Media Group acquires an equity share in iHeartMedia’s My Cultura podcast network dedicated to elevating Latino voices and stories. This is part of an expansion of the network’s collaboration with Longoria and her partner Cris Abrego, who serves as the
group’s CEO. As part of the new deal, Hyphenate and Longoria will executive produce a slate of new original podcasts with iHeartMedia’s My Cultura. She says, “Storytelling shapes how we see ourselves and how the world sees us, and podcasting is one of the most intimate, accessible and powerful ways to connect with audiences and share meaningful, authentic conversations. There’s never been a more urgent time to elevate Latino voices and talent. Through this partnership between Hyphenate and iHeart’s My Cultura, we’re building a bigger platform for stories that reflect the richness and complexity of our community.”
