Edison Research is releasing its Gen Z Audio report based on 2,010 online surveys of respondents ages 13
-24 and, perhaps not surprisingly, their most preferred categories of podcasts are Comedy, Music, Entertainment, and True Crime. News/Information is far down the list with just 17% saying they watched or listened to a news/information podcast in the last month. Also noteworthy is the breakdown of delivery systems for audio for this demographic. Streaming music is the top audio source (42%), followed by YouTube (20%), and AM/FM (16%) in third place. See the complete report here.
