According to a report on Florida ad revenue for 2025, BIA Advisory predicts that the total for the year will be $12.4 billion, with radio OTA+digital’s share of the pie being $833 million. Radio is fifth in line after #1 mobile
($2.7 billion), #2 direct mail ($2.5 billion), #3 PC/laptop ($2.3 billion), and #4 TV OTA+digital ($1.6 billion). The report notes that 64% of the state’s total ad spend in done in three markets: Miami-Fort Lauderdale, Tampa-St. Petersburgh-Sarasota, and Orlando-Daytona Beach-Melbourne. See more about the report here.
