Industry News

FOX News Announces Deal with “Ruthless” Podcast

img

FOX News enters into a licensing agreement with the “Ruthless” podcast as part of its new media expansion. At the same time, Porter Berry – current president and editor-in-chief of FOX News Digital – adds new media to his role. FOX News Media CEO Suzanne Scott states, “The FOX News Media ecosystem we have built over the past seven years continues to thrive and set new records, and the ‘Ruthless’ deal is a natural extension of our powerhouse brand as audiences reshape how they consume quality content. We have cultivated an unrivaled bench of successful personalities who are well-positioned to excel in today’s evolving media landscape, where podcasting offers the kind of deep engagement our platforms are known for. Porter is a talented executive whose leadership will enhance these new media ventures and creators, while further strengthening FOX News Digital.” Ruthless is hosted by public affairs and digital advocacy consulting firm Cavalry’s founding partners Josh Holmes, Michael Duncan and John Ashbrook as well as Shashank Tripathi, pseudonymously known as “Comfortably Smug.” They were represented by Workhouse Media’s John McConnell. About their new partnership with FOX, the co-hosts say, “We are thrilled to take ‘Ruthless’ to the next level through this strategic partnership. There is a growing appetite for authentic political and cultural conversations, and our podcast delivers with no-holds-barred, irreverent takes that deeply resonate with our dedicated audience.”