Industry News

KABC, Los Angeles New Flagship for UCLA Sports

Cumulus Media’s Los Angeles news /talk “Talk Radio 790 KABC” signs a multi-year agreement with the UCLA Bruins to be the new official radio broadcast home of Bruins football and men’s basketball. KABC will serve as the flagship station of the UCLA Bruins Audio Network. In addition, KABC will air four UCLAimg women’s basketball games this season and a total of 28 episodes of the “Bruin Insider Show” on Thursdays at 7:00 pm. KABC program director Luis Segura comments, “With KABC’s powerhouse signal and UCLA’s legacy teams, Southern Californians will get some of the best in sports programming starting Fall 2025! We are tremendously excited to partner with UCLA as the new official broadcast home of Bruins football and men’s basketball and look forward to turning up the volume on Bruins coverage for our passionate 790 KABC listeners and Southern California sports fans.”