By Holland Cooke
Consultant
My kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.
With replacement hardware inbound from – where else? – Amazon, we’re coping, filling pitchers in the first-floor loo. Yet, days later, we still reach for the broken kitchen faucet, force-of-habit.
WHAT IF someone pushes your station’s button, or goes to download your podcast, and nothing comes out?
What are you known-for? What would be missed if you weren’t still doing it?
Explain that-you-do what-you-do-well, things listeners thirst for, especially things they can only get from you. And make every effort to deliver.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
