By Holland Cooke
Consultant
Baby Boomers (born 1946–1964) are some 20% of the U.S. population, but control more than 50% of all household wealth. They hold $70+ trillion in assets and spend an estimated $548 billion annually. They are lifelong AM/FM listeners, and they’re redefining what life after 60 looks like. Are you into what they’re up to?
Some are having the time of their lives. Others are confronting new realities. All are seeking relevance, respect, and real-world information. Consider these issues for call-in topics and guest interviews and podcasts. Possibly a sponsored series?
Lifestyle & Purpose
— “How to Make Your Bucket List Actually Happen”
— “Finding Purpose Beyond the 9 to 5”
— “Encore Careers That Start with a Volunteer Gig”
Health & Wellness
— “Sleep After 60: What Changes and What Helps”
— “The Foods That Fight Brain Fog”
— “Fitness Without the Injuries: Smarter Workouts After 50”
Financial Confidence
— “How Much is Enough? Retirement Planning Backwards”
— “Social Security Myths That Could Cost You”
— “Turning Your Home into Income” (downsizing, ADUs, Airbnb)
— “Helping Without Hurting: When Adult Kids Need Financial Help”
Freedom & Adventure
— “How to Travel More for Less”
— “National Parks Over 60: Hidden Gems and Senior Pass Tips”
— “Cool Day Trips”
Home & Relationships
— “Downsize Without Drama”
— “Living With – or Near – Your Kids: Pros, Cons & Boundaries”
— “Home Safety Upgrades You’ll Be Glad You Made”
— “The Second Time-Around Marriage: Legal & Emotional Realities”
— “Grandparenting Without Overstepping”
Learning & Creativity
— “The Science of Lifelong Learning: Why Your Brain Craves It”
— “It’s Never Too Late to Learn an Instrument (or a Language)”
— “Turning Your Life Story Into a Book – Or a Podcast”
— “Digital Detox: How to Stay Connected Without Feeling Glued”
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
