St. Louis-based Big Toe Media, LLC, the recently launched media company behind The Lou Information Station (KLIS 590 AM), has announced that Ed Herman, managing partner of Brown & Crouppen Law Firm, has officially joined the company as a partner (8/12). The company tells TALKERS that Herman, a prominent voice in the St. Louis legal and media communities, brings with him a wealth of experience in brand development, audience engagement, and community impact. Herman’s investment in Big Toe Media signals a bold step forward in the company’s mission to reshape local talk radio and digital content. “Ed has been part of building one of the most recognizable brands in St. Louis through innovation and an unwavering focus on connecting with people,” says Dave Greene, cofounder of Big Toe Media. “His belief in our vision—and his decision to invest in it—gives us the momentum and credibility to take KLIS to the next level.” KLIS 590 AM, now branded as The Lou Information Station, is being reimagined as a locally driven platform for talk radio, live video streaming, podcasts, and real-time digital engagement. Programming focuses on the people and stories that matter most to the St. Louis region. “I’ve always believed in using media to empower and inform,” says Herman. “While I’ll continue serving as managing partner at Brown & Crouppen, joining Big Toe Media gives me the chance to be part of something that’s not just entertaining – but truly meaningful. This is local media done right.” With Herman on board, Big Toe Media plans to continue expanding original programming, investing in local talent, and creating new advertising and sponsorship opportunities that serve both listeners and the region’s business community.
