New research from Audacy and Vision Insights reveals that the most passionate NFL fans aren’t just watching games – they’re living the NFL lifestyle through sports audio. Over 80% of NFL fans listening to sports talk radio, play-by-play, and sports podcasts identify as avid fans – outpacing TV viewers and social media followers. These listeners are also a marketer’s dream: higher incomes, more spending power, and deeper emotional connections to brands that support their teams. Audacy’s sports network claims to reach more monthly listeners than the next three competitors combined, making it the largest home for NFL diehards.
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