Brother Wease Out as iHeartMedia Flips WAIO-FM, Rochester to Rock
After 40 years on the air in the Rochester market, legendary radio personality Brother Wease is exiting iHeartMedia’s talk WAIO-FM where he’s been hosting the late morning show for the past two years (he’d been hosting the morning drive show there since November of 2008). According to the Democrat & Chronicle, Brother Wease told his audience that the company is flipping the talk station to rock and he, along with air personality Deanna King, are being let go. Brother Wease launched his on-air career on rock WCMF in 1984 in overnights and moved to morning drive in 1985. The show took off and became a highly successful one in the market for years. He left WCMF in late 2007 after contract talks with then-Entercom broke down and resurfaced on WAIO. Read the Democrat & Chronicle story here.