Industry News

Nielsen: Radio Dominates Ad-Supported Audio in Q2 of 2025

Nielsen release The Record, its report on second quarter 2025 audio listening trends and among the takeaways from this report are: 1) Daily audio consumption amounted to 3 hours and 50 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services andimg satellite radio; 2) In the second quarter of 2025, ad supported audio accounted for 64% of all listening, while in the TV landscape, 74% of viewing was done on ad supported platforms; 3) Zeroing in on the ad supported audio universe, consumers spent 64% of their daily time in the second quarter with radio, 19% with podcasts, 14% with streaming audio services and 3% with satellite radio. The study also tracks listening by format and news/talk (AM/FM and streaming) not surprisingly dominated the 35+ demo with more than a 12 share. But the format also did well with 25-54s, notching a 6.5 share (which topped all other formats except adult contemporary). See the Nielsen study results here.

Industry News

TALKERS News Notes

Edison Releasing Top Podcast Badges. Edison Research announces the release of an official Top Podcast badge for shows to use that designate them as having achieved a spot within the top rankings of weekly podcast listeners, based on Edison Podcast Metrics. The Top Podcast badge is available for shows in the Top 10, Top 25, and Top 50 rankings from Edison Podcast Metrics in both the U.S. and the UK.

Compass Enters Deal with Deja Vu. Radio personality and ABC Television contributor Déjà Vu is working with Compass Media Networks to manage all aspects of marketing, distribution, and advertising sales for “The Deja Vu Show.” She says, “I love radio, and it is my mission to continue to do whatever it takes to grow our presence on the radio in every possible market in the country.”

Audacy Partners with C-Word Podcast. Audacy Podcasts partners with award-winning writer, director, actor, and producer Lena Dunham and writer, historian, and curator Alissa Bennett to handle sales and distribution for their podcast, “The C-Word,” bringing the previously paywalled podcast to all major podcast platforms for free for the first time. The two creators say, “We loved making ‘The C-Word,’ and now we’re thrilled to bring her out of the vault and into the hearts of listeners everywhere. These stories are just as resonant today as when we first told them, and partnering with Audacy allows us to reach a broader audience.”

Industry News

Yesterday’s Top News/Talk Media Stories (7/30)

The most discussed stories yesterday (7/30) on news/talk radio and related talk media according to TALKERS research:

1. Gaza Humanitarian Crisis
2. The Epstein Files
3. Tech Stocks Soar
4. Fed Holds Interest Rates
5. Trade Deals

Industry News

Kelly Crull Joins “680 The Fan” Full Time

Dickey Broadcasting names sports journalist and broadcaster Kelly Crull a full-time member of sports talk WCNN, Atlanta 680 The Fan’s on-air staff. Dickey says Crull will serve as a “utility player across theimg company’s media platforms, bringing her energy, expertise, and signature charisma to a wide array of content.” Crull will be full-time co-host of “The Buck Belue Show” and will make regular appearances on “The Locker Room” morning show, in addition to leading efforts to expand Dickey Broadcasting’s digital footprint through original podcast content and cross-platform storytelling. Station president and GM David Dickey says, “We couldn’t be more excited to bring Kelly on board full time. She’s the kind of multi-talented broadcaster that elevates everyone around her. Whether she’s behind the mic, in front of the camera, or developing digital content, Kelly brings a passion and professionalism that align perfectly with our mission to inform, entertain, and connect with sports fans across Georgia and beyond.”

Industry News

Salzone Rises to OM at Saga Ithaca

Saga Communications’ Ithaca, New York Cayuga Media Group promotes WHCU-AM news director Joeimg Salzone to operations manager for the 10-station cluster. Salzone will take over for Chris Allinger who is retiring at the end of August. Cayuga Media Group president and GM Chet Osadchey says, “Joe is an incredibly hard-working and knowledgeable broadcast professional. He will be a guiding force in our continued evolution as a local media source.”

Industry News

FPF Files Ethics Complaint Against FCC’s Carr

The Freedom of the Press Foundation files an ethics complaint against Federal Communications Commission Chairman Brendan Carr alleging “egregious misconduct.” The complaint was filed with the District of Columbia Court of Appeals’ Office of Disciplinary Counsel and points to Carr’s public statementsimg and actions prior to the Paramount-Skydance merger. Paramount’s CBS agreed to a settlement with President Donald Trump over a Kamala Harris interview on “60 Minutes.” The complaint says, “Everyone from U.S. senators to CBS employees to a dissenting FCC commissioner has said the settlement appears to have been a bribe to grease the wheels for Carr’s FCC to approve the merger. Even putting Paramount aside, Carr has pursued numerous other frivolous and unconstitutional legal proceedings and threatened more of them in furtherance in his efforts to intimidate broadcast licensees to censor themselves and fall in line with Trump’s agenda.” It goes on to say, “Carr’s actions brazenly violate legal and ethical standards that govern the practice of law and public officials, undermining the First Amendment, the FCC’s credibility, and the laws he is trusted to administer. His abuse of his office to force an unwarranted settlement of a private lawsuit is shameful and warrants disbarment.”

Industry News

The Ticket’s “Musers” Debut New Podcast

Cumulus Media announces that KTCK-AM/FM, Dallas-Fort Worth “The Ticket” morning drive show “Theimg Musers” – starring George Dunham, Craig Miller, and Gordon Keith – is joining the Cumulus Podcast Network. Calling it a natural extension of the daily radio program, Cumulus says “The Musers: The Podcast” will deliver exclusive podcast-only segments that fans won’t hear anywhere else. A new episode drops each Wednesday.

Industry Views

SABO SEZ: Top 40 is Always the Answer

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
And TMN syndicated, “Sterling on Sunday”

imgReviewing radio’s challenges:

— Trouble attracting and growing younger demos
— Trouble appealing to youth-oriented advertisers
— Trouble generating excitement in our culture
— Trouble owning a seat in the news media
— Trouble attracting out of college/high school employees
in sales, management on air.

The answer is: Top 40 or, if you must, CHR. The answer has always been Top 40.

The brilliant Allen Shaw, president ABC FM Radio, CEO Beasley Broadcasting, CEO/owner Centennial, said, “And Top 40 will always have an important place in radio because it plays the most popular music therefore it will always have an audience.”

In reviewing Spring Nielsens, it is hard to find a Top 40 station that is #1 6+ in any city. Consider how odd that is. Since 1955 there have been hundreds of Top 40 stations that attracted dominant shares of audience.

No, not audience: fans. Passionate fans because music is passion. New music is more passion. Cultural pebbles between the songs dropped by passionate radio stars compel even more passion.

Big contests. Big promotions. Breaking music trends. Huge voices. Pounding jingles. Prizes: Trips to see Taylor Swift in the studio – in England. A week off from school, on us! Free pizza for 50 of your friends – for a year. A new red, customized Z-93 car in your driveway on your birthday. Ed Sheeran plays your prom! A limo to school on opening day. Big Time Rush sings at your street fair.

Alex Warren writes a song for you – and performs it for you. Gift certificates for CAMEO. The Apple package… an iPhone, iPad and MacBook Air.

Media Buyer: Hop on the station yacht this summer, let’s go for a sunset party cruise. One buyer wins this custom Mustang. Wherever you go on vacation, tab’s on us.

Excited? Radio is good at contesting, better than any other medium. Excitement in thin air is what radio does… well, used to do.

Of course radio is a low choice among fresh grads, 18-24s, and media buyers. Radio stopped making the best radio, stunning, pulsing, sexy, unpredictable. We stopped rolling out the red carpet: Hot, current, daring, dangerous… Top 40.

You were drawn to radio because of Top 40. Make that.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

95.5 WSB’s Care-a-Thon Raises $2.1 Million

Last week (7/24-25), Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta hosted the 25th annual “95.5 WSB Care-a-Thon,” benefiting the Aflac Cancer and Blood Disorders Center of Children’s Healthcareimg of Atlanta. And raised an event record of more than $2.1 million. WSB director of operations Ken Charles says, “95.5 WSB has the most generous listeners in the country, without them this is not possible. I am blessed to work with the most passionate, dedicated and hardworking team in the business. I couldn’t be prouder of what we achieved over these incredible and inspirational 38 hours.”

Industry News

TALKERS News Notes

KUT, Austin Promotes MacLaggan. Public radio outlet KUT, Austin, Texas names Corrie MacLaggan executive editor of KUT News and The Texas Newsroom, effective September 1. She will lead editorial strategy, support collaboration across teams, and focus on growing audiences across digital, radio, and on-demand platforms. She currently serves as managing editor of The Texas Newsroom and will retain oversight of that collaborative, while dedicating more time to KUT News and Texas Standard.

WOR Renews NYC Marathon Deal. iHeartMedia’s news/talk WOR, New York and New York Road Runners (NYRR), the nonprofit that produces 60 annual adult and youth races including the TCS New York City Marathon, agree to a new multi-year expansion of their official radio broadcast partnership. The deal is part of New York Road Runners’ newly launched content studio, East 89th St Productions, and aims to bring the transformative stories of the running community to iHeartMedia’s listeners across broadcast, streaming, and digital platforms.

RMWorldTravel Hosts Secretary Duffy. Last weekend, U.S. Secretary of Transportation Sean Duffy was the guest of hosts Robert and Mary Carey during the live national broadcast of RMWorldTravel during the “Chief Travel Leader” conversation. Secretary Duffy and the Careys talked about what’s been accomplished in the first six months of the Trump administration and what lies ahead. Listen to the segment here.

WFAN and Giants Extend Deal. The New York Giants and Audacy’s WFAN, New York extend their play-by-play partnership. WFAN will continue as the flagship station of the team, and as part of the extension, the team will produce monthly Giants programming throughout the year and will continue its weekly preview show, “Big Blue Kickoff Live.” Tiki Barber joins Giants.com’s John Schmeelk as the new pre- and post-game co-host for Giants gameday broadcasts. The voice of the Giants, Bob Papa, alongside Carl Banks and Howard Cross, will continue their in-game responsibilities.

Industry News

Yesterday’s Top News/Talk Media Stories (7/29)

The most discussed stories yesterday (7/29) on news/talk radio and related talk media according to TALKERS research:

1. Colleges Settle with Trump Administration
2. The Fed and Interest Rates
3. The Epstein Files
4. U.S.-China Trade Negotiations
5. Gaza Humanitarian Crisis

Industry News

WWO: Amazon Prime Day Powered by Audio

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at the recent Amazon Prime Day (July 8-11) and audio’s role in marketing the annual sale event. Data by Quantilope reveals a number of takeaways, including: 1) Leading all media in Amazon Prime Day 2025 purchases were AM/FM radio listeners (53%), followed by ad-supported music streaming (47%) and podcast (44%) consumers. Ad-supported audio listeners were more likely to shop Amazon Prime Day than the online video audience, socialimg media users, and linear TV viewers. Ad-supported audio listeners are more likely to be Amazon Prime members, spend more, and were more aware of Amazon Prime Day 2025; 2) Ad-supported audio (AM/FM radio, music streaming, and podcasts) are ideal media platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners spend more online than TV viewers; 3) AM/FM radio makes your TV better – “20 gets you 50”: A 20% shift of a TV media budget to AM/FM radio generates a +50% increase in campaign reach. Nielsen Media Impact campaign optimizations reveal shifting media weight to AM/FM radio generates significantly more reach, especially among younger 18-49 demographics. AM/FM radio does an extraordinary job in increasing campaign reach among light TV viewers who will not see retailer TV ads; and 4) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase, and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. See the full bog post here.

Industry News

Date and Details Set for 10th Annual Music Industry Reunion in SoCal

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Many readers and subscribers of TALKERS trace their radio industry roots back to the golden days when the radio programming and record promotion businesses were so symbiotic that the major trade publication serving this two-headed conglomeration was actually called Radio & Records: “The Industry’s Newspaper.”

On September 10, 2025, music and radio industry veterans from across the USA will come together at the 10th Annual Music Industry Reunion. The event will again take place at the Sagebrush Cantina in Calabasas, CA. Doors open at 6:30 pm. The Music Industry Reunion prides itself on bringing together the best of the music business from around the world for this special evening of memories, laughter, and hugs. Past reunions in New York and Los Angeles have reunited over 500 industry influencers, industry legends and icons as well as the brightest radio, music, management, publicity, and marketing professionals in the business. Attendees can enjoy hot hors d’oeuvres as well as chips and salsa, along with $5 tequila shots. Additionally, the Sagebrush Cantina’s full menu will be available to purchase.

According to TALKERS publisher Michael Harrison, “For those of us who were lucky enough to be a part of that wild and crazy chapter of pop culture biz history – especially as it played out in Southern California – this is one of the greatest, most beloved industry events of the year… pure history, nostalgia, and fun!”

Advance tickets are $35 (+Eventbrite service processing fee) and available at this link: https://tinyurl.com/mir10th

The luxurious Anza Hotel has King Suites available at a special Music Industry Reunion rate of $118, which includes access to the hotel’s bar, pool, gym, and free parking. It’s just a few minutes’ walk to the event. Use Code: 250911LA10 at 818.222.5300 or follow this link: https://tinyurl.com/mir10hotel

Connect with The Music Industry Reunion: https://www.facebook.com/groups/MusicBusinessReunion The 10th Annual Music Industry Reunion is coordinated by legendary music biz promoters Jon Scott and Kenny Ryback. Jon Scott 818.601.1283 jonpaulscott@gmail.com Kenny Ryback 747.666.5465 kenny.ryback@gmail.com

Industry News

Yesterday’s Top News/Talk Media Stories (7/28)

The most discussed stories yesterday (7/28) on news/talk radio and related talk media according to TALKERS research:

1. The Epstein Files
2. Gaza Starvation Controversy
3. Fed Interest Rate
4. Deadly NYC Shooting
5. U.S.-E.U. Trade Deal

Industry Views

Monday Memo: News/Talk’s New Fall Season

By Holland Cooke
Consultant

imgWhy we’re already seeing TV tout its coming attractions: They understand how, after Labor Day, routines settle in. Viewers will be ready to re-engage.

Radio stations that treat September as just another month are missing an opportunity to reintroduce our relevance, refresh our programming, and remind listeners why we matter. After a summer of disrupted routines, school vacation, and scattered attention, commutes return, and schedules normalize. And we want to be the soundtrack. How?

1. Make listeners feel like they’re rejoining a conversation they care about. “Back to the grind? We’re back with what matters.”
2. Freshen your lineup or formatics. It’s a great time to introduce new contributors – analysts, columnists, or rotating guests with fresh perspectives. Debut a new segment: deeper dives, listener town halls, daily fact-checks, etc.
3. Update Imaging.Listeners tune to news/talk for clarity. At client stations, we’re refreshing IDs, show opens, transitions. Convey momentum and immediacy, and that you’ve got your listener’s back. Adjust clocks to improve flow and appointment tune-in. Even subtle changes, well-explained and promoted, can feel significant.

im

4. TV has premieres. Radio can, too. Launch a limited-run podcast series and promote it on-air?
5. Promote like you’re running for election. Off-air marketing money may be scarce, but you have other arrows in your quiver: Daily topical on-air promos explain how listening will be helpful. Use social media to tease what’s upcoming, and to post ICYMI “Feature the Moments that Matter.” Ditto e-newsletters and station app alerts and, and partner mentions via local media or civic groups.
6. Sales! Help advertisers freshen their messages similarly.

Any station, any format, should reassert its role. And – as each day’s events impact everyday life – no other format can command more attention than news/talk. So, welcome back.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Thomas Adds Saturday Show to TMN Offering

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Talk radio host Joe Thomas says his Talk Media Network-syndicated program “First Thing Today” is launching a live Saturday morning edition beginning August 2. Thomas says, “The workplace paradigm has changed. Most Americans work just as much on Saturday as they do Monday-Friday, so they need to be up on the news and need a chance to talk about it just as much then.” He notes that his first affiliate for this Saturday edition is JVC Broadcasting’s WRCN, Riverhead, New York (Long Island). Thomas says, “WRCN is where my career really took off. I learned so much there, met my wife there, had our first child while I was there so it was a thrill to hear that John Caracciolo and JVC were bringing me back to 103.9 FM on Long Island for the first time since 1995!” Stations interested in the show can inquire via: willis@talkmedianetwork.com.

Industry News

Warshaw’s Soros Fund Management Suit Changes Venues

Both parties in Connoisseur Media CEO Jeffrey Warshaw’s suit against Soros Fund Management and Michael Del Nin agreed to moving the matter from Superior Court in Bridgeport, Connecticut to the Complex Litigation Docket in Stamford. Warshaw is suing for breach of contract, unfair trade practicesimg and more in alleging that he had a deal with Del Nin in 2022 and began working together “to try to acquiring Cox Radio, with Del Nin agreeing that Warshaw would manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition. As for the change of venue, both parties agree the case involves both complex legal issues and a claim for monetary damages. The defendants says it’s likely to require resolution of “complicated legal and factual issues.” (Del Nin has already moved to dismiss on jurisdiction grounds, which involves questions of constitutional law.) Plus, SFM anticipates the case will benefit from careful discovery oversight as it will need discovery from Warshaw as well as potentially from third parties, including from Connoisseur and the other investment firms Warshaw references in the Complaint.

Industry News

Artist and Wayne Allyn Root Commemorate Hit Song

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Talk media personality Wayne Allyn Root (center) is pictured above with Christian music singer-songwriter Natasha Owens (left) presenting him with a plaque commemorating her song “The Chosen One” for hitting 2 billion social media views. Root, who is credited as one of the four writers of the song, says Owens based it on his calling Donald Trump “the chosen one” on his Newsmax TV show.

Industry News

Commissioners Differ Starkly on Paramount-Skydance Merger

Last week’s FCC approval of the Paramount-Skydance merger on a 2-1 vote revealed dramatically different takes on the matter from FCC Commissioner Olivia Trusty – who voted for it – and FCC Commissioner Anna Gomez – who voted against. While Trusty issued a statement about the merger positioning it as a winimg for free markets, Gomez called out the FCC’s role and Paramount for “cowardly capitulation.” Trusty said, “This transaction reflects the free market at work, where private investment, not government intervention, is preserving an iconic American media institution. During its review of the transaction, the Commission determined the merger was lawful and would serve the public interest.  This deal brings fresh imgleadership, new capital, and a clear plan to compete with dominant tech platforms.” Gomez stated, “In an unprecedented move, this once-independent FCC used its vast power to pressure Paramount to broker a private legal settlement and further erode press freedom. Once again, this agency is undermining legitimate efforts to combat discrimination and expand opportunity by overstepping its authority and intervening in employment matters reserved for other government entities with proper jurisdiction on these issues. Even more alarming, it is now imposing never-before-seen controls over newsroom decisions and editorial judgment, in direct violation of the First Amendment and the law… The Paramount payout and this reckless approval have emboldened those who believe the government can – and should – abuse its power to extract financial and ideological concessions, demand favored treatment, and secure positive media coverage. It is a dark chapter in a long and growing record of abuse that threatens press freedom in this country.”

Industry News

Top News/Talk Media Stories Over the Weekend (7/26-27)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. The Epstein Files / Maxwell Interviews
2. U.S.-EU Tariff Deal
3. Trump in Scotland
4. Trump vs The Fed
5. Gaza Humanitarian Crisis

Industry News

Edison: AM/FM Grabs 34% of Daily Audio Time

According to the Q2 2025 portion of Edison Research’s ongoing Share of Ear study, AM/FM radio (and itsimg streams) make up 34% of the daily audio time of U.S. consumers ages 13+. Looking at what makes up the other 66% of daily audio time it’s interesting to note that media platforms that didn’t exist (or were very new) 20 years ago make up a combined 54% of daily audio time. Those media platforms are streaming music (23%), YouTube (14%), podcasts (10%), and SiriusXM (7%).

Industry News

Court Vacates Biden-Era TV Regs; Doesn’t Do Same for Radio

On Thursday (7/24), the U.S. Court of Appeals for the Eighth Circuit vacated key portions of the FCC’s 2023 order from its 2018 Quadrennial Review, including the so-called “top-four prohibition” regarding televisionimg station ownership. NAB president and CEO Curtis LeGeyt issued a statement expressing his pleasure with that move but said he’s disappointed the Court didn’t do the same for radio. LeGeyt says, “At the same time, we are disappointed that the court stopped short of addressing the decades-old radio ownership restrictions that defy economic reality and weaken broadcasters’ ability to compete, invest in local journalism and serve their communities. Fortunately, FCC Chairman Brendan Carr has long been a champion for empowering local stations, and we look forward to working with this FCC to modernize its local radio ownership rules and ensure local broadcasters can thrive in the communities they serve across the nation.”

Industry News

ESPN Re-Ups “Mason & Ireland”

ESPN announces a multi-year agreement with Steve Mason and John Ireland, co-hosts of KSPN, Losimg Angeles’ “Mason & Ireland” show to continue in that role. ESPN EVP, executive editor, sports news and entertainment David Roberts says, “We’re thrilled to continue our partnership with Steve and John. They bring energy, humor, and perspective that resonate with listeners across Los Angeles. There’s nothing quite like ‘Mason & Ireland’ in the market or in sports radio.”

Industry News

Rare 42-Year-Old Ozzy Interview (1983) Conducted by Michael Harrison Resurfaces from the Archives

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The TALKERS Media Channel on YouTube has posted a gem from the deep past. This rare interview has not been seen for 42 years! The legendary rock icon Ozzy Osbourne appeared as a guest on Michael Harrison‘s “Harrison’s Mike” pioneering cable TV show. Harrison was also a DJ and talk show host on KMET at the time, as well as a nationally syndicated radio personality and trade magazine editor/columnist. At that time, Ozzy was a heavy metal icon at the peak of his badass image, on a hot solo career three years past his decade with Black Sabbath and was considered controversial – even dangerous – by the mainstream media. This amazingly candid conversation, showing the “real” Ozzy Osbourne, took place in the backyard of Harrison’s home in Woodland Hills, CA which often doubled as a sound stage for the TV show. To view the interview in its entirety, please click here.

Industry Views

In the Age of Blogs, Podcasts, and Substack, Defamation Law is Asking: How Public is Too Public?

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgMark Walters didn’t expect to lose private-figure legal protections over something he never talked about – especially since the thing he never talked about never even happened. A nationally syndicated radio host and outspoken Second Amendment advocate, Walters is publicly known, but in a specific lane. He never discussed nonprofits, financial misconduct, or legal ethics. Yet when ChatGPT hallucinated a claim that he had embezzled from a charity, a Georgia court ruled he was a public figure – and dismissed his defamation suit. 

The logic? Walters had a platform, a following, and a history of public commentary. That was enough. The court held that his general media presence elevated him to public-figure status, even though the allegedly defamatory statement had nothing to do with the subject matter of his actual work. wasn’t defamed about what he’s known for—but his visibility was used against him anyway.

The case didn’t just shut down a complaint. It opened a wider question: who qualifies as a public figure in the modern media era – and when does that designation apply to topics you never touched?

Mark Walters Inspired editorial cartoon for exclusive use by TALKERS


Why Public Figure Status Matters

Defamation law protects people from false, reputation-harming statements – but not equally. A private figure needs only to show that the speaker was negligent. A public figure, by contrast, must prove actual malice – that the speaker knew the statement was false or recklessly disregarded the truth.

This high standard, first articulated in New York Times v. Sullivan, was intended to protect freedom of speech and the press. But in the age of digital publishing and algorithmic reach, it’s increasingly used to deny protection to people who never thought they were stepping into the spotlight.

What Makes Someone a Public Figure?

Courts recognize two main categories:

– General-purpose public figures are household names – people famous across all topics and platforms.

– Limited-purpose public figures are individuals who have voluntarily entered public controversy or engaged in widespread public commentary on specific issues.

Here’s where the modern problem begins.

Thanks to blogs, newsletters, podcasts, and social media, it’s easier than ever to participate in public dialogue – and harder than ever to keep that participation confined to just one topic.

Post a viral thread on immigration?

Host a weekly podcast about school choice?

Weigh in on TikTok about local politics?

You may have just stepped into “limited-purpose public figure” territory – whether you intended to or not.

The Walters v. OpenAI Case – Now the Law

In Walters v. OpenAI, the court didn’t question whether the claim was false – only whether Walters could meet the public figure burden of proof. The court held that he could not. Despite the fact that he had never discussed the subject matter in question, his general visibility was enough to require that he prove actual malice. And he couldn’t.

The decision came with no trial, no settlement – just a dismissal. It now stands as legal precedent: having a public voice on one issue may cost you private-figure protections on others.

Microphone, Meet Microscope

This shift affects:

Independent journalists

– Podcast hosts

– Niche content creators

– Local activists with modest but vocal platforms

They may not feel “public,” but courts increasingly view them that way. And once that threshold is crossed, the burden in a defamation case becomes dramatically harder to meet.

he more you speak publicly—even on one topic—the more legally exposed you are everywhere else.

That wasn’t the intent of Sullivan. But in today’s fragmented, always-on media culture, visibility leaks- and so do legal thresholds.

Final Takeaway

You don’t need to be famous to be “public.” You just need to be findable.

Whether you’re behind a mic, a blog, or a camera, your platform may elevate you into public figure status – and bring defamation law’s toughest burdens with it. If you’re defamed, you’ll have to prove the speaker acted with knowing falsehood. If you’re doing the speaking, your target’s legal classification could determine how costly a misstep becomes.

In 2025, every microphone is also a microscope. Know what the law sees before you go live.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

New Frequency, Same Mission: iHeartMedia Norfolk Announces the Debut of the New BIN 92.1 FM, Norfolk’s Black Information Network

iHeartMedia Norfolk announced today (7/25) the debut of BIN 92.1 FM, Norfolk’s Black Information Network, effective immediately.  The Black Information Network has transitioned from 105.3 FM (WNOH) to its new home at 92.1 FM (WHBT), where it will continue delivering what is described as “nonstop, reliable news coverage shaped by the Black community.”  According to iHeartMedia Norfolk market president, Denene Moore, “Listeners can count on the same high-quality journalism, in-depth reporting, and culturally relevant storytelling—now on 92.1 FM and available on the iHeartRadio app.”  Moore continues, “BIN has become a vital voice in communities across the country, and we’re proud to continue that trusted news and perspective here in Norfolk. This move ensures that our listeners have access to the stories that matter most, told through a lens that reflects their experiences and voices.”