The most discussed stories yesterday (8/5) on news/talk radio and related talk media according to TALKERS research:
1. The Economy / Trump vs The Fed
2. Sanctions on Russia
3. Tariffs
4. Texas Redistricting Battle
5. The Epstein Files
Bonneville announces that news/talk KTTH-AM, Seattle is underscoring its conservative content as it rebrands the station as “Seattle Red.” Bonneville says, “Seattle Red’s identity reflects fresh conservative voices and growing influence in the Pacific Northwest. This transformation marks more than just a name
change; it’s the launch of a dynamic new digital platform delivering hard-hitting conservative news, thought provoking opinions, and exclusive investigative reports headlined by Jason Rantz. ‘Seattle Red’ will be the definitive home for conservative content, expanding our reach, sharpening our brand, and doubling down on our mission to challenge the status quo.” It adds, “At the heart of ‘Seattle Red’ is Jason Rantz, whose live and local content brings a distinctly Seattle perspective to issues that matter most.” KTTH program director Jason Antebi says, “Our new identity as Seattle Red introduces a thriving community and home for conservatives in the Pacific Northwest. We’re building a media platform that amplifies bold voices, breaks real news, and isn’t afraid to challenge the narrative.”
Audacy’s all-news WBBM-AM/WCFS-FM, Chicago names Geoff Buchholz the new political editor. In this role, he’ll lead the newsroom in delivering coverage of City Hall and its key players. WBBM brand manager Craig Schwalb states, “Chicago’s City Hall has all the twists, power plays and tension of a great
detective story. It takes someone who is an exceptional journalist with seasoned and sharp instincts like Geoff to follow the plot. I’m excited to see how he continues to build on the legacy that Craig Dellimore left behind and how his presence strengthens our multi-platform political coverage to better serve our Chicago area listeners.” Buchholz comments, “Chicago and Illinois are entering a critical era, and it’s more important than ever that our audience understands how the actions at City Hall, in Springfield and Washington affect their lives. I’m so grateful for our listeners’ trust, and I’m looking forward to being our station’s politics-to-English translator and excited to get to work.”
Cumulus Media announces a strategic partnership with video-sharing and cloud services provider Rumble. Cumulus says this deal “will unlock new opportunities across Cumulus Media – including Westwood One and the Cumulus Podcast Network – and Rumble.com, including expanded distribution of content from both companies.” With this agreement, Rumble and Westwood One will collaborate to maximize
advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform. Westwood One president and Cumulus EVP corporate strategy and development Collin Jones says, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.” Rumble CEO Chris Pavloski, adds, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”
Suffice it to say that all the planning and targeting in the world is for naught if your audio ad stinks. This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at several studios to determine what actually drives sales and one of the key takeaways from a study by NCSolutions is
“creative quality is the number one sales driver” and this is often a surprise to advertisers and media agencies who think media tactics (targeting, reach, etc.) drive the most sales. It’s for good reason that everyone wants high brand awareness. A major study from TikTok reveals the greater a brand’s awareness, the greater the purchase conversion. Brands with high aided awareness have 2.86x greater conversion rates compared to low awareness brands. But not all categories operate similarly, Podscribe says that purchase conversion varies widely by advertising category and advises that it’s important to understand the purchase conversion benchmarks for your product category. See the full blog post here.
CRN Digital Talk Radio says that “The Michael Letts Show” is expanding syndication on two West Coast stations. The program is now being broadcast on KMET-AM, Los Angeles and KBNP, Portland. CRN says
the program “continues to build a powerful platform that champions American values, highlights critical national security issues, and gives voice to law enforcement, veterans, and grassroots advocates.” Letts adds, “I’m honored to bring our message to listeners in Los Angeles and Portland. Now more than ever, we need open, honest dialogue on the challenges facing our country – and we’re doing just that, one conversation at a time.”
Townsquare Media announces a digital advertising partnership with Renda Media for the latter to use Townsquare Ignite, its digital advertising solution. Renda operates station is six U.S. markets (Ft.
Myers/Naples; Jacksonville; Pittsburgh; Indiana, PA; Greensburg, PA; and Punxsutawney, PA) that do not overlap with Townsquare’s market footprint. Townsquare Ignite president Todd Lawley states, “We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base. Our success stems from a deep expertise in leveraging our proprietary in-house programmatic platform and data-driven strategies to deliver measurable value. Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.”
Audacy is presenting a webinar this afternoon (8/5) at 2:00 pm ET addressing the value of audio in connecting brands with customers. The webinar features a panel of marketers and media experts
exploring the audio strategies behind real business success to provide behind-the-scenes insights, creative inspiration, and tips from brands that are scaling with sound. Topics being addressed include: 1) What makes audio such an effective channel for performance and brand-building. 2) How local advertisers are using radio to stand out and win more wallet share. 3) Why podcast hosts have become some of the most trusted voices in advertising. And 4) Lessons learned: real-world advice from brands turning listeners into loyal customers. You can register here.
Salem Acquires Jim Fink Investing. Salem Media Group is acquiring Jim Fink’s suite of investment advisory products, including “Seasonal Stock Alert,” “Options for Income,” “Velocity Trader,” and “Inner Circle.” Salem is launching a dedicated online platform for Fink’s services at JimFinkInvesting.com. Roger Michalski is VP and publisher of Salem’s Eagle Financial Publications and he says, “Jim brings a unique depth of expertise in option spreads and seasonal trading strategies that perfectly complements Eagle’s existing offerings. We are excited to welcome Jim and his colleague Derek Myers to our growing team and to offer their proven insights to our subscribers.”
New Adds for “Amazing Americans.” Kate Delaney’s Talk Media Network syndicated weekend show “Amazing Americans” adds new affiliates as KLIS, St. Louis; WORD-FM, Daytona, and KBNP Portland add the show to their program schedules.
Rob Carson Back in DC. Newsmax talk host Rob Carson reveals that he has relocated to the Washington, DC area after 10 years in Kansas City. Carson says that he has built a studio in Alexandria, Virginia with the assistance and generosity of WGMD owner, Mark Guiliani. He adds that he decided to make the move to be “closer to the action” in DC.
The most discussed stories yesterday (8/4) on news/talk radio and related talk media according to TALKERS research:
1. Texas Redistricting Battle
2. Tariffs
3. ICE Raids / Detention Camps Plans
4. DOJ’s Trump-Russia Investigation
5. Sydney Sweeney Controversy
Townsquare Media’s talk WKXW-FM, Trenton “New Jersey 101.5” welcomes Eric Johnson back as the
co-host of the midday show alongside longtime station personality Judi Franco. Johnson – who served as the station’s program director from 1999 through 2017 – 
takes over for Dennis Malloy who retired from the program last week. Johnson says, “Coming back to ‘New Jersey 101.5’ feels like coming home. This station has always had a one-of-a-kind connection to the people of New Jersey. I’m honored to be part of it again — and even more excited to team up with Judi Franco, who’s as sharp, fearless, and funny as they come.” Townsquare Media regional VP Brian Lang says, “Eric is the perfect choice to join Judi on middays. He’s got a longstanding relationship with her, understands the power of the ‘New Jersey 101.5’ brand, and brings instant chemistry to the mic. We couldn’t be more excited — I can’t wait to hear ‘The Judi & EJ Show’ in action.”
KNBR, San Francisco sports talk personality and San Francisco 49ers radio voice Greg Papa announces he is stepping away from his broadcast duties as he battles a cancer diagnosis. Here’s his message in full:
“Hi, there, everyone – Greg Papa here, host of KNBR The Sports Leader’s “Papa & Silver” and voice of the San Francisco 49ers. I want to share some personal news with Bay Area sports fans and my friends and colleagues. I have been diagnosed with cancer and am currently undergoing treatment. As I fully focus on my treatment and work toward a full recovery, I’m stepping away from my broadcasts but look forward to returning soon. In the meantime, I am handing The Sports Leader broadcast ball to my co-host and friend Greg Silver, and I know he and his guest co-hosts will keep our listeners entertained and informed – and I’ll be among them; I’ll be listening! Thanks to everyone for your prayers and good wishes as I begin this fight. Go Niners!!” Photo: KNBR The Sports Leader
Edison Research releases its Top 50 Podcasts in the U.S. based on reach for Q2 2025 among weekly podcast consumers ages 13+. (Edison’s rankings now incorporate data from individuals whose sole
podcast consumption in the past week was through video.) The top five podcasts didn’t change from Q1 data. They are: “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” “Call Her Daddy,” and “This Past Weekend w/Theo Von.” Some talk radio-related podcasts of note include: NPR’s “Up First” at #22; The Daily Wire’s “Ben Shapiro Show”; Ramsey Network’s “The Ramsey Show” at #29; and Charlie Kirk’s “The Charlie Kirk Show” at #49. See the chart here.
WSKY, Ocala Recognizes Police & First Responders. Audacy’s news/talk “97.3 The Sky” WSKY-FM, Gainesville/Ocala concludes its 9th annual SKY Valor Honors Program, an initiative that recognizes North Central Florida’s police and first responders for their dedication to protecting the community. The program began in June featuring stories of heroism that aired during “The Bob Rose Show.”
Cheri Marquart Joins Paragon. Cheri Marquart is named music scheduling and air talent consultant at Paragon. Company CEO Mike Henry says, “Adding Cheri to Team Paragon is a dream come true for me. Her commercial radio career, including decades overseeing multiple formats as SVP/programming at Westwood One, is perfectly suited to helping Paragon’s public radio clients up their game. She has already made a positive impact with our music stations.”
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Tariff Deals
2. Jobs Numbers / Erika McEntarfer Fired
3. Texas Redistricting Controversy
4. The Epstein Files
5. Loni Anderson Dies
Programming changes will take effect on Monday (8/4) at Cromwell Media’s sports talk WPRT-FM, Nashville “102.5 The Game.” The midday “DVD” show starring Derrick “DMase” Mason, Willy Daunic, and Adam
Vingan moves to the 3:0 pm to 6:00 pm daypart. The late morning Chase & Big Joe show – Chase McCabe and Joe Dubin – moves to the 12:00 noon to 3:00 pm slot, and a new program hosted by Jake Lyman launches in the 9:00 am to 12:00 noon daypart. Director of operations & sports program McCabe says, “This new lineup reflects 102.5 The Game’s deep commitment to being the go-to destination for Nashville sports fans. We’re the place to get your news, celebrate wins, and vent about the losses. Your Sports Live Here!”
Audacy’s news/talk WYRD-FM, Greenville, South Carolina “98.9 WORD” ranked #1 in Nielsen Audio’s June PPM survey in Persons 18+ as well as in Persons 35+. In touting the performances of WYRD-FM, Audacy
says, “Weekday shows ‘Sunrise Carolina with Joey Hudson,’ ‘The Tara Show,’ ‘The Mike Gallagher Show,’ ‘Straight Talk with Bill Frady,’ and ‘The Charlie James Show’ also secured the top spot across all prime dayparts with persons 12+ and adults 35+.” Audacy South Carolina operations manager Mark Hendrix says, “The exceptional performance of our Audacy Greenville stations is a direct reflection of our incredible talent, the passion they bring every day, and their connection with our listeners.”
On the heels of this week’s news that longtime iHeartMedia executive Hartley Adkins is preparing to retire from his daily position with the company is news that Ann Marie Licata will assume the president, markets
group and sales operations, effective September 1. Licata has been serving as EVP of sales operations and client success. Other changes include Bernie Weiss rising from division president for the Northeast and Chicago markets to COO of the markets group and Paul Corvino, division president of the Southern California division, adding expanded duties focused on national new business development. Adkins will remain with iHeart in a strategic advisor role.
Salem Media Group is partnering with America’s Frontline Doctors to produce a documentary titled, What Is a Doctor?, that is streaming on SalemNOW. America’s Frontline Doctors founder Dr. Simone Gold is featured in the film that Salem calls an “unapologetic examination of how medicine is being politicized,
threatening free speech, medical autonomy, and the core doctor-patient relationship.” Dr. Gold states, “This is a wake-up call. We’re watching medicine become weaponized against the people it’s meant to serve. This film asks the question every American should be asking: Who does your doctor work for?” SalemNOW general manager Robert Ellis adds, “We’re proud to give a platform to voices willing to stand for truth. This film is essential viewing for anyone who believes medical freedom is worth protecting.”
The Alliance for Women in Media Foundation announces the dates for the 51st Annual Gracie Awards. AWMF says the Gracies are “continuing a legacy of more than five decades recognizing the contributions
and achievements of women in media.” The Gracies Gala takes place May 19, 2026, at the Beverly Wilshire and the Gracies Luncheon happens June 16, 2026, at Cipriani 42nd Street in New York City. AWMF president Becky Brooks says, “Following a landmark 50th anniversary season, we remain inspired by the power of women’s voices in shaping our media landscape. The 51st Gracie Awards will honor the enduring influence of those who paved the way and spotlight the voices who continue to challenge, innovate, and lead. As we look to the future, we are committed to elevating the diverse and brilliant stories women bring to audiences every day.”
Here are the most talked about stories of the past week (7/28-8/1) on news/talk radio and related talk media according to TALKERS:
Stories
1. The Epstein Files
2. Tariff Deals
3. Fed Interest Rates Policy
4. Gaza Humanitarian Crisis
5. Colleges Settle with Trump
6. U.S.-China Trade Negotiations
7. ICE Raids
8. Texas Redistricting Map
9. Russia-Ukraine War
10.Deadly NYC Shooting
People
1. Donald Trump
2. Jeffrey Epstein
3. Ghislaine Maxwell
4. Bill Clinton
5. Barack Obama / Joe Biden
6. Jerome Powell
7. Benjamin Netanyahu
8. Mike Johnson
9. Vladimir Putin
10.Shane Tamura
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Hearst’s news/talk WBAL, Baltimore announces that market media pro Angelette Aviles is the new afternoon drive host. The station says, “Aviles first joined WBAL in January 2024, hosting a weekend show.
She brings to the microphone more than two decades of experience in communications and marketing across both commercial and political sectors, with commentary featured on FOX News Channel and Univision, as well as published opinion pieces in The Baltimore Sun. She grew up attending Maryland schools while her father served as an Army officer and returned home after graduating from the University of South Florida.” Aviles comments, “As WBAL celebrates its 100th year on the air, I’m incredibly honored to join this legacy of broadcasting and to bring my voice to Maryland’s afternoon drive. This show will be about real conversations – local, national, cultural – I’m excited to connect with listeners every day.”
JVC Broadcasting will begin airing its Florida Man Radio Network programming on recently acquired WYOO, Panama City “NewsTalk 101.1,” effective August 4. JVC says WYOO will carry the full Florida Man Radio
lineup anchored by Shannon Burke (PM drive) and Bubba the Love Sponge (AM drive), and will welcome Panama City’s own Brian Rust to the network as the new 9:00 am to 12:00 noon host. JVC CEO John Caracciolo says, “This is more than a format flip; it’s a statement. By bringing WYOO into the Florida Man Radio Network, we’ve created a single, dominant talk radio platform that spans from Pensacola through Panama City and beyond. The Florida Panhandle is one of the most politically engaged and conservative regions in the country. This move allows us to deliver content that speaks directly to the values, voice, and lifestyle of real Floridians.”
Nielsen release The Record, its report on second quarter 2025 audio listening trends and among the takeaways from this report are: 1) Daily audio consumption amounted to 3 hours and 50 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and
satellite radio; 2) In the second quarter of 2025, ad supported audio accounted for 64% of all listening, while in the TV landscape, 74% of viewing was done on ad supported platforms; 3) Zeroing in on the ad supported audio universe, consumers spent 64% of their daily time in the second quarter with radio, 19% with podcasts, 14% with streaming audio services and 3% with satellite radio. The study also tracks listening by format and news/talk (AM/FM and streaming) not surprisingly dominated the 35+ demo with more than a 12 share. But the format also did well with 25-54s, notching a 6.5 share (which topped all other formats except adult contemporary). See the Nielsen study results here.
Edison Releasing Top Podcast Badges. Edison Research announces the release of an official Top Podcast badge for shows to use that designate them as having achieved a spot within the top rankings of weekly podcast listeners, based on Edison Podcast Metrics. The Top Podcast badge is available for shows in the Top 10, Top 25, and Top 50 rankings from Edison Podcast Metrics in both the U.S. and the UK.
Compass Enters Deal with Deja Vu. Radio personality and ABC Television contributor Déjà Vu is working with Compass Media Networks to manage all aspects of marketing, distribution, and advertising sales for “The Deja Vu Show.” She says, “I love radio, and it is my mission to continue to do whatever it takes to grow our presence on the radio in every possible market in the country.”
Audacy Partners with C-Word Podcast. Audacy Podcasts partners with award-winning writer, director, actor, and producer Lena Dunham and writer, historian, and curator Alissa Bennett to handle sales and distribution for their podcast, “The C-Word,” bringing the previously paywalled podcast to all major podcast platforms for free for the first time. The two creators say, “We loved making ‘The C-Word,’ and now we’re thrilled to bring her out of the vault and into the hearts of listeners everywhere. These stories are just as resonant today as when we first told them, and partnering with Audacy allows us to reach a broader audience.”
The most discussed stories yesterday (7/30) on news/talk radio and related talk media according to TALKERS research:
1. Gaza Humanitarian Crisis
2. The Epstein Files
3. Tech Stocks Soar
4. Fed Holds Interest Rates
5. Trade Deals