Industry News

FOX News Announces Deal with “Ruthless” Podcast

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FOX News enters into a licensing agreement with the “Ruthless” podcast as part of its new media expansion. At the same time, Porter Berry – current president and editor-in-chief of FOX News Digital – adds new media to his role. FOX News Media CEO Suzanne Scott states, “The FOX News Media ecosystem we have built over the past seven years continues to thrive and set new records, and the ‘Ruthless’ deal is a natural extension of our powerhouse brand as audiences reshape how they consume quality content. We have cultivated an unrivaled bench of successful personalities who are well-positioned to excel in today’s evolving media landscape, where podcasting offers the kind of deep engagement our platforms are known for. Porter is a talented executive whose leadership will enhance these new media ventures and creators, while further strengthening FOX News Digital.” Ruthless is hosted by public affairs and digital advocacy consulting firm Cavalry’s founding partners Josh Holmes, Michael Duncan and John Ashbrook as well as Shashank Tripathi, pseudonymously known as “Comfortably Smug.” They were represented by Workhouse Media’s John McConnell. About their new partnership with FOX, the co-hosts say, “We are thrilled to take ‘Ruthless’ to the next level through this strategic partnership. There is a growing appetite for authentic political and cultural conversations, and our podcast delivers with no-holds-barred, irreverent takes that deeply resonate with our dedicated audience.”

Industry News

Logan Named VP of Programming for Audacy Houston

Audacy welcomes Bruce Logan to the Houston station group as vice president of programming andimg operations for the cluster that includes sports talk KILT-AM, sports betting KIKK-AM and four music brands. Logan says, “I’m so excited to be returning to Audacy and Houston! Thanks to Sarah Frazier, Brian Purdy, Tim Roberts, Dave Richards, Jeff Sottolano and Chris Oliviero for once again handing me the keys to these legendary Houston brands. I know Houston is hot, I know it’s where to find the best queso in the world, and I know how to help teams achieve success! We start immediately.”

Industry News

Red Apple Names Goldman Chief Technology Officer

Red Apple Media brings Bert Goldman aboard as chief technology officer. For Goldman, whose career has included stops at ABC/Disney Radio Division, Nationwide Communications, and Shamrock Broadcasting, thisimg is a return to WABC. Red Apple owner John Catsimatidis says, “As Red Apple Media continues to enlarge its footprint in radio, we recognized a need for an engineering specialist with insights that will bolster our growth strategy as we identify properties for our expansion. Bert’s experience made him the perfect choice.” Goldman comments, “I’m eager to come home to 77WABC and join Red Apple Media as it enters its next growth phase. John has revived AM talk radio with big-name hosts and created renewed excitement for broadcast radio overall.”

Industry News

Chicago Sports Talk Personality Harry Teinowitz Dead at 64

Chicago sports media personality Harry Teinowitz has died at the age of 64. The Chicago Sun-Times reportsimg that Teinowitz, former co-host of the “Mac, Jurko and Harry” show with Dan McNeil and John Jukovich on WMVP, Chicago’s, had been ill in recent years, having received a liver transplant and suffering from liver and heart issues. Teinowitz began his radio career as part of the morning show on crosstown competitor WSCR. He also did on-air appearances on WLUP-FM and WGN-AM. See the Chicago Sun-Times story here.

Industry News

TALKERS News Notes

“Latino USA” Joins My Cultura. Futuro Media and iHeartMedia announced that the “Latino USA” podcast joins iHeartMedia’s My Cultura Podcast Network. Maria Hinojosa’s long-running “Latino USA” airs weekly on 387 public radio stations across the United States and Canada. PRX continues to distribute “Latino USA” via public radio stations while iHeartMedia’s My Cultura Podcast Network distributes the podcast version of the show on iHeartRadio and more.

“Thank a Teacher” Campaign Launches. iHeartMedia launches iHeartRadio’s “Thank a Teacher” campaign with longtime partner DonorsChoose – an education nonprofit that empowers U.S. public school educators to request the classroom supplies they need to serve their students. The one-month media campaign is dedicated to recognizing public school teachers who are shaping the future of America’s youth and will highlight the important role that teachers play in educating, mentoring and inspiring students, despite facing limited resources and funding challenges.

Industry News

Yesterday’s Top News/Talk Media Stories (7/15)

The most discussed stories yesterday (7/15) on news/talk radio and related talk media according to TALKERS research:

1. Epstein Case Controversies
2. Russian Strikes on Ukraine / Trump Threatens Sanctions
3. Inflation Ticks Up / Trump vs Powell
4. ICE Raids
5. Trump Tariffs

Industry Views

Emergency Radio

 

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By Michael Harrison
Publisher
TALKERS

imgLet’s look into the crystal ball. Humor me if you will.

The year is 2030 and someone invented a new radio brand that was recognized by the end of the 2020s as the most innovative AM format to come down the pike since “news/talk” and “all sports” rose to prominence some three decades earlier (although the need for it was plainly obvious for years). It is even credited with “saving the AM band” like Rush Limbaugh did back in the 90s.

Now, at the start of the 21st century’s third decade, this approach to on-air broadcasting exists across America on approximately 20 major and medium market AM outlets and is tagged by a variety of brand names including “Emergency Radio,” “Emergency Room,” “First Responder AM,” and more. (One outlet has been tagged “The Flashlight 570” and another is being called “The Hero 710.”)  How about “Crisis 1050?”

It is a commercial format with an extraordinarily wide array of potential advertisers, and it is an “image buy” that defies being dependent on ratings. What image-conscious company wouldn’t want the prestige of sponsoring such a positive media force?

Of course, it streams on the internet and has a syndication component – but it wears its “live and local” dimension and its AM dial frequency like a double-edged sword of honor because by 2030 it has become painfully obvious that the electric grid as provided by digital technology is a fragile structure indeed.

We hold this TRUTH to be self-evident

Emergency Radio is based on the self-evident truth that it is very challenging to be a human being in an environment in which the world is constantly bombarding each and every individual with disasters. Please pardon my messy metaphor – but hurricanes are merely the tip of the iceberg.

The human race is plagued by non-stop natural disasters, man-made disasters, medical disasters, financial disasters, emotional disasters, technical disasters, ethics disasters, and a tsunami of anxiety!

Emergency Radio provides real time help in conveying accurate live and local information to the immediate market during fires, floods, earthquakes, pandemics, accidents, and random acts of violence.

Emergency Radio also provides information about disasters happening around the nation and world.  The volcano in a far-away country. The kid trapped in a well in the next state.

But it doesn’t stop there. “Slow news days” are filled with a whole array of revivable radio syndication initiatives that focus on feelings, anxiety, relationships, money, and a slew of real-life problems that impact each and every one of us on a seemingly constant basis. Emergency Radio simply puts them under a different generic umbrella. The world around us, near and far, is one big potential drama waiting to be tapped on the great stage known as the theater of the mind.

Emergency Radio unabashedly recognizes that life’s a bitch and that people need help – including honest inspiration.

BACK TO THE PRESENT: The only problem standing in the way of this prophesy being self-fulfilled is that it will take a bit of a budget still not considered feasible by industry standards and a whole lot of work.

Michael Harrison is the founder of TALKERS.  He can be emailed at michael@talkers.com.    

Industry News

Hannity Hosts New Season of “Wanted: Dead or Alive”

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Sean Hannity is hosting a new season of his historical drama series, “Wanted: Dead or Alive,” for FOX Nation. The series premieres tomorrow (7/16) tackling the stories of the infamous John Dillinger, Bonnie and Clyde, Baby Face Nelson, and Ma Barker. FOX Nation says, “A continuation of his 2024 FOX Nation series, ‘Outlaws and Lawmen,’ Hannity will transport viewers back to The Great Depression as it devastated the nation, and the fast times and easy money of the roaring ‘20s became a faded memory. With bank foreclosures and millions out of work, a new brand of outlaw was born. They rob banks, pull off daring kidnappings and shoot their way into American folklore and one by one, enter the crosshairs of J. Edgar Hoover and the FBI. Each episode will feature a single character or duo’s story in a journey that re-imagines this volatile era.” Hannity comments, “In the shadows of the Great Depression, outlaws cemented their names into history as America’s most wanted. I’m thrilled to further this series and share the stories that ultimately defined a generation.”

Industry News

Chris Fillar Joins Mornings at WWJ, Detroit

Audacy names Chris Fillar the new morning show co-anchor on all-news WWJ, Detroit “Newsradio 950,” where he joins Jackie Paige for the 5:00 am to 10:00 am program. Fillar has been delivering sports updatesimg for WWJ and sports talk WXYT-FM “97.1 The Ticket” since 2018. Audacy Detroit SVP and market manager Debbie Kenyon says, “We are excited to have Chris bring his passion and energy to the morning show. Chris and Jackie are a powerful team, and we’re confident they’ll make an impact every morning while connecting with our listeners.” Fillar comments, “I’m ecstatic to take on this new role alongside Jackie and the entire fantastic morning newsroom at WWJ. It’s an honor to wake up and deliver trusted news to our listeners, and I’m humbled to work with such a great team!”

Industry News

Hubbard Names Beyer VP/ Market Manager for Seattle

Hubbard Radio names Nick Beyer the new VP/market manager for its Seattle cluster that includes alternative talk KKNW-AM, four music brands and the 2060 Digital Seattle office. Beyer began his radio career at theimg Hubbard Seattle stations (then owned by Sandusky) and rose through the ranks in promotions, sales, and on-air roles, and was selected for Hubbard’s inaugural NextGen Leadership program. Most recently, Beyer held senior sales leadership positions at CRISTA Media and iHeartMedia Seattle. Beyer says, “I’m incredibly honored to return to where it all began. Hubbard Radio Seattle is home, and I can’t wait to work with this amazing team to serve our listeners, clients, and community.”

Industry News

WWO: Visual AM/FM Ads Generate Lift

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group presents data from a Quantilope study that shows Quu in-dash visual ads on vehicle screens “drive significant awareness, consideration, and purchase intent.” The blog post adds that a new study from System1 and major out-ofimg-home media company JCDecaux reveals creative best practices for billboard advertising that the AM/FM radio industry can utilize to improve visual ad impact. Some of the key findings include: 1) Quu visual AM/FM radio ads on auto dashboards increase purchase intent by +89%; 2) You’ve got two seconds so brand fast: Visual logos placed at top of the frame deliver 4X higher brand recognition; 3) Beware the cost of dull: Failure to engage emotionally is the cost of creative mediocrity; 4) Be consistent with a brand’s colors, logos, slogans, and fonts that appear in other advertising; 5) Keep it short: The fewer the words, the greater the brand recognition; and 6) Create happiness: Ads that create positive emotions with happiness, surprise, or humor generate much stronger memorability, brand association, store visits, and website visits. See the blog post here.

Industry News

Dan Patrick Show Wins “Celebrity Family Feud”

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The July 10 season premiere of “Celebrity Family Feud,” hosted by Steve Harvey, featured a showdown between “The Dan Patrick Show” and “The Rich Eisen Show.”  Dan Patrick and The Danettes – Marvin, Fritzy, Seton and Paul (pictured above) – made it to the Fast Money round to take home the $25,000 prize, which will be donated to the Boys and Girls Club of Milford. You can find the episode on Hulu.

Industry News

TALKERS News Notes

PodcastOne Announces the Return of “Chrisley Confessions.” The podcast hosted by reality television stars Todd and Julie Chrisley relaunches as “Chrisley Confessions 2.0.”  PodcastOne president Kit Gray says, “We are excited to welcome Todd and Julie back to PodcastOne and support them in sharing their voices once again. ‘Chrisley Confessions’ has always resonated with audiences for its authenticity, vulnerability, and signature Chrisley humor — and we know that listeners and advertisers are anxious for the show relaunch and hearing firsthand from Todd and Julie.”

Networks Join NRCC. The Network Radio Research Council (NRRC), a coalition of network radio vendors and subscribers dedicated to advancing national radio audience measurement research, is pleased to announce the addition of key research leaders from Audacy Networks, Compass Media Networks, Entravision, Key Networks-United Stations, and Reach Media to its roster.

Industry News

Yesterday’s Top News/Talk Media Stories (7/14)

The most discussed stories yesterday (7/14) on news/talk radio and related talk media according to TALKERS research:

1. SCOTUS Education Dept. Ruling
2. Epstein Case Controversies
3. Trump Reverses Course on Ukraine
4. EU and Mexico Tariffs
5. The Economy / Inflation

Industry News

Monday Memo: We’re There, Too

By Holland Cooke
Consultant

imgHow obsolete does this sound? “Newsweek magazine.” News, gathered during most-of the week, had to be frozen by week’s-end, on deadline, to roll the presses in time for hard copy to be delivered in Monday’s snail mail. Back then – picture people dressed like “Mad Men” characters – enough subscribers felt informed-enough to deliver Return On Investment for the magazine’s advertisers. Seems antique. Now, news is reported moment-to-moment, on any device. And newsweek.com is there… along with everyone else competing for attention.

Also quaint: that “clock radio” on the nightstand, which accomplished two-of-many functions now on smartphones. And the “transistor radios” heard all along the beach this time of year in the 1960s? In Providence, the capital city here in The Ocean State, an AM 630 signal superior to its AM 1290 Top 40 competitor led WPRO to brand itself as “The Station That Reaches the Beaches.” Now, there are smart speakers on those beach blankets. I live at the beach and hear them playing Pandora and Spotify.

Good news, but…

Radio is still the #1 in-car audio; increasingly ported there via smartphone app, if stations have explained theirs well. And there’s plenty of other audio on those phones, and on the smart speakers that brought radio back in-home… unless we ask Alexa to instead “play hotel poolside music” or ask her for the weather or some other heretofore radio content.

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Repetition builds habit, and to best explain that we’re there too, you should audit the user’s experience consuming your stream. Does “Just say ‘Alexa, play 102.3 WXXX’” or “Hey Siri, play KXXX on TuneIn” get you there? Does the smartphone app instantly play your on-air programming, or are multiple clicks required?

More important than Where and How to listen: Why?

Radio’s real-time nature is still its superpower, and if your station has earned a news reputation, listeners will find you – however they listen – when the fit hits the shan. And between bombshells, diligent stations whose real-time audio seems helpful and relevant and uniquely local will be habit-forming and keep ‘em comin’ back for more. Adding push notifications, breaking news alerts, and other direct engagement can bridge the gap, prompting more live listening.

Beyond that “linear” delivery, our on-demand culture favors predictable utility. Smart stations repurpose their best moments into snackable content: a daily local news roundup, your morning show’s funniest bit, or the weather and event calendar for the weekend; all sponsorable. ICYMI, my recent TALKERS column: Feature The Moments That Matter.

Your over-the-air signal is still the beating heart of your operation. Your call letters are a family surname, these new platforms are siblings. They’re extensions, not threats; extra doors into your house. Make sure they’re open wide, easy to find, and lead to something welcoming. Ideally something they can’t hear anywhere else.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

SABO SEZ: Cash Comes from Ideas, Not Budgets

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgThere are two broad categories of thought: Task. Creative. When in creative mode, a person innovates, imagines, plans, and solves problems. An idea bank is a bank! Money grows from the results of imagination: new products, new music, new formats, new sales strategies. Business growth depends on new!

Task mode is focused on the past. Accounting, legal, sorting, painting, mowing, eating, surviving. Tasks are essential activities but financially break even, at best.

Your colleagues probably suffer from thoughts of radio industry consolidation and cutbacks. Personally, there was a moment in my career that still haunts me at this writing. A moment more profound than consolidation or repeal of FCC ownership financial requirements.

The crash moment in the history of radio was when a program director uttered these words:

It’s not in the budget.”

The words were less shocking than the source. Owners and general managers had said, we don’t have the money, but never the program director. Program directors, in my experience, lived in a charged creative fantasy. They imagined better shows, contests, DJ patter, bigger, better, fun-er radio for bigger ratings. Programmers thrived in an environment of creative challenges rather than tasks. PDs were often not even shown their budgets.

Creative-mode results in breathtaking promotions (win a house, win your rent, win a six pack of Corvettes.) Audience-daring formats such as album-oriented rock and all sports. Exciting air talent: Howard SternNeil RogersJake FogelnestJohn Kobylt.

Programmers heard general managers say, “A good salesman is one with a good product.” Or, “If you deliver ratings, the sales department will sell it.” Intuitively, general managers and owners knew that if they kept their programmers and talent on the creative side of their brains, the station could succeed.

There were conversations between general managers and program directors when the PD would have “suggestions” about sales and the GMs would say, “That’s the sales manager’s job” and shut down the PD! Therefore, PDs were kept on the creative side of their brains, the idea bank.

Driving a new idea, a new format, promotion, or on-air technique demands a programmer’s knowledge and passion. Without passion, few new strategies are launched. Birthing a new idea in radio is way too difficult to achieve with just logic. New ideas come to exist by fighting for budgets, fighting to win acceptance from staff.

New ideas are worth the fight because they can bring audience growth and fresh cash.

As the industry puzzles over declining sales, declining youth listening, and declining buzz, don’t blame consolidation and streaming. Blame owners that have given programmers the ultimate excuse to not try new ideas, not push new promotions, not embrace fresh talent, not take risks that lead to growth. “It’s not in the budget.” 

Shut the door on your way out. 

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

FCC Continues Deregulation Campaign

The Federal Communications Commission announces its latest effort to remove outdated and unnecessary rules and regulations as part of its “Delete, Delete, Delete” initiative. Specifically, the action will remove from its regulations approximately 2,991 words and 41 rules or requirements concerning utility-style burdens on theimg Internet adopted under the Biden Administration and network interconnection. FCC chairman Brendan Carr says, “We’re continuing to clean house at the FCC, working to identify and eliminate rules that no longer serve a purpose, have been on our books for decades, and have no place in the current Code of Federal Regulations. Today’s action is just the latest step the FCC is taking to follow the Trump Administration’s effort to usher in prosperity through deregulation.  And it’s just one of many, with more on the horizon, so stay tuned.”



Industry Views

Michael Harrison Interviews C. Crane CEO Jessica Crotty About the Future of the AM/FM Receiver and Radio-Oriented Devices

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In its latest post (7/2), “Up Close Far Out” – a YouTube video series hosted by TALKERS publisher Michael Harrison – takes a deep dive into the rapidly evolving world of radio, examining the state of the radio device itself – the actual appliance – from the perspective of those on the front line of its development, manufacturing, marketing and distribution.

What is the state of the gizmos we call “radios” in the early decades of the digital era?

Is radio an obsolete technology on its last legs or is the device going through an exciting evolution in terms of its technology, content and broader societal purpose going forward into a brave new world?

What is the difference between “radio” and the broader term “audio?”

What impact does the prospect of ongoing tariff wars have upon the domestic radio manufacturing industry?  And what exactly does it take to move back and develop a new product such as a modern radio in the USA?

Harrison’s guest, Jessica Crotty, is an important player in that industry. She is the CEO of a small, but highly influential, Northern California-based company – C. Crane – that for more than three decades has specialized in manufacturing, aggregating, distributing and marketing radios and radio-oriented devices for the platform’s most ardent fans.

The company’s focus on radio literally began as a “mom & pop” operation by draftsman, designer and electronics engineer Bob Crane, his wife Sue, and Grandma Faye who ran the fledgling business at the kitchen table of their home north of the “Redwoods Curtain.”

Since selling their first AM antenna, C. Crane has grown into a nationally respected “boutique” electronics company. They have developed several outstanding radios to serve radio listeners who prefer information, talk radio and audio tuned for voice clarity. After several near 7.0 earthquakes, in 1992 they added radio and light products that would become essentials during an emergency event anywhere in the country.

Jessica Crotty launched her professional career with C. Crane almost three decades ago working her way through the ranks from customer service all the way up to being CEO and a company principal.

Crotty and Harrison engage in a candid, information-packed conversation exploring the evolving technical and cultural intersection between radio’s glorious past, underrated present, and potentially impactful, but somewhat ambiguous, future. If you are interested in radio as a broadcaster or a fan, you do not want to miss this interview.

To view the video in its entirety, please click here.

Industry News

TALKERS News Notes

Covino & Rich Broadcasting from All-Star Game. FOX Sports Radio’s “Covino & Rich” are broadcasting from the MLB All-Star Game in Atlanta this week. While “The Dan Patrick Show” is on vacation, a special edition of “Covino & Rich” will broadcast in the show’s 9:00 am to 12:00 noon ET timeslot. Post-game coverage will continue Wednesday, July 16 with a broadcast from iHeartMedia Atlanta’s studios.

iHeartMedia Memphis Presenting Chicken & Beer Festival.  iHeartMedia Memphis, including news/talk WREC, is presenting the seventh annual Memphis Chicken & Beer Festival on Saturday, August 16 on the field of the Simmons Bank Liberty Stadium in Memphis. A portion of the ticket proceeds will benefit local charity Merge Memphis.

Townsquare to Reveal Q2 Financial Results. Townsquare Media will release second quarter 2025 financial results before the market opens on Wednesday, August 6, 2025. The company will host a conference call to discuss certain second quarter 2025 financial results that day at 8:00 am ET.

Industry News

Top News/Talk Media Stories Over the Weekend (7/12-13)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Epstein “Client List” Mystery
2. Death at California ICE Raid
3. Trump’s Tariffs / Financial Markets Activity
4. Fed Renovations Criticism
5. Trump vs Rosie O’Donnell

Industry Views

You Cut for Time. They Cut You a Lawsuit.

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgLet’s discuss how CBS’s $16 million settlement became a warning shot for every talk host, editor, and content creator with a mic.

When CBS settled a lawsuit with Donald Trump for $16 million over a selectively edited “60 Minutes” interview with Kamala Harris, it wasn’t about guilt. It was about leverage. The lawsuit happened to coincide with Paramount’s FCC merger review – coincidentally, right when regulatory pressure was needed the most.

For broadcasters and digital creators alike, the message is clear: even lawful edits can become political weapons. If you shape content, you’re a target. And the courts aren’t the only battleground. Public outrage, regulatory scrutiny, and advertiser anxiety all shape the cost of controversy.

For Broadcasters: Every Cut Counts

Editing always alters reality. That doesn’t make it wrong – but it makes it risky. Even good-faith trims for time or tone can be reframed as distortion. What matters isn’t just what you cut, but whether you can defend it.

Case in Point: “60 Minutes” vs. DeSantis

CBS was accused of misleading edits in a 2021 vaccine rollout story. They published full transcripts and stood their ground. No apology, no payout.

Takeaways:

— Archive raw footage.
— Log your editorial decisions.
— Be ready to explain your process with clarity and conviction.

For Digital Creators: You’re Not as Untouchable as You Think

Section 230 might protect platforms, but it doesn’t shield you from smear campaigns, takedowns, or frivolous lawsuits. Editing with commentary or critique is often fair use – but that doesn’t stop bad-faith actors from flipping the narrative.

Case in Point: “Decoding Fox News”

Jules Terpak’s critique series survived coordinated attacks thanks to clear sourcing, transparency, and credibility built ahead of time.

Takeaways:

— Know your rights, but also your vulnerabilities.
— Keep receipts.
— Build audience trust before someone tries to burn it down.

The Real Risk Isn’t the Edit – It’s the Optics

Trump didn’t need to win the lawsuit. He just needed the headlines – and CBS needed their merger. Settlements aren’t always about truth. They’re about timing.

So protect yourself:

— Document your work.
— Develop internal standards.
— Don’t panic under pressure – prepare for it.

Because in an era where outrage spreads faster than facts, defending the integrity of your edit isn’t optional. It’s essential.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

SABO SEZ: Music on the Weekends Can Build Cume

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgMusic on the weekend provides multiple positive strategic weapons for talk stations. From launch, “New Jersey 101.5” (1,000,000+ cumer); WTKS-FM “Real Radio,” Orlando; WABC, New York; WPHT, Philadelphia; and other major market winners air music all weekend or on dayparted shows.

When launching WTKS, NJ101.5 and many others, Sabo Media researched talk stations throughout the country to find any facility that did as well or better on the weekend than during the week. Not one. KGO at the time was dominant in San Francisco, but its weekend audience share was HALF its weekday share. Then we studied music formats looking for genre that did better on the weekends than during the week.  Answer: oldies and alternative rock.

Music on the weekend works:

Music prevents an outlet from suffering the negatives of being a “talk station.”Music blows off the chronic callers and people who need the station for companionship. You know who they are.
A carefully chosen song list targets a specific cume. People sample radio on weekends. They have fewer utilitarian needs for radio listening and can indulge in entertainment. When they hear a song they like—they lock in the frequency. The station enjoys fresh sampling. WTKS FM plays alternative rock all weekend, the result is a very young overall cume base.
Music is good for sales.  Clubs, concerts, festivals, and comic cons buy music radio. Music on the weekend keeps talk stations on those buys!
Innovative execs replace infomercials with specialty music shows. They sell those shows to wedding venues, wedding suppliers, party stores, mobile DJs, boat and RV rentals, as well as home improvement retailers.
Publisher Michael Harrison posits that genre and chronological segregation of songs is not as essential today as it was back in the day. 13-year-olds love the Beatles and Beach Boys. Hits are always absolute necessities but “Never My Love” by the Association, “Light My Fire” by the Doors and the #1 song today, “Ordinary,” are all hits and could be played back-to-back.

In most cities, the second highest audience daypart is midday Saturdays. Stations that recognize that fact by offering quality, local, live entertainment grow their cume.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

2025 TALKERS Heavy Hundred Posted

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The editors of TALKERS magazine, with input from industry leaders, present the 2025 edition of “The 100 Most Important Radio Talk Show Hosts in America” – a popular feature that has come to be known as “The Heavy Hundred.”

Debuting in 1996, this marks the 29th consecutive year of the TALKERS Heavy Hundred existing as an iconic radio industry standard. It actually launched one year earlier in 1995 but only focused on 25 hosts in that first installment.

The criteria used to determine the individual broadcasters included in the list are clearly detailed in a disclaimer posted at the beginning of the feature. According to TALKERS VP/executive editor Kevin Casey, “In addition to the standard 11 factors considered – which include [in alphabetical order] courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness – the editors strongly considered the quality of entrepreneurship for 2025 which has become increasingly important as the industry hurtles deeper into the digital era and faces emerging challenges which require an expanded set of business skills and layers of emotional fortitude.”

Casey continues, “A number of this year’s inductees have ‘put their money where their mouth is’ and own their own stations or syndication businesses. In 2025, we see that as a deeply personal commitment to the future of the radio medium.”

This year’s list is sponsored by GuestBooker.com and co-sponsored by C. Crane Radio for which TALKERS is grateful.

To see the 2025 TALKERS Heavy Hundred, please click here.

Industry News

Del Nin and Soros Fund Respond to Warshaw’s Lawsuit

Last month, Connoisseur Media CEO Jeffrey Warshaw filed suit in Superior Court in Connecticut against Soros Fund Management and the company’s Michael Del Nin for breach of contract, unfair trade practices and more. Warshaw alleges that he had a deal with Soros Fund Management’s Michael Del Nin in 2022 and began working together “to try to acquire Cox Radio, with Del Nin agreeing that Warshaw would manage theimg business as CEO upon successful acquisition.” While both parties were doing due diligence on the CMG deal, Warshaw learned that an Audacy majority stake holder was willing to sell its stake in the company. Warshaw says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024. Warshaw alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition. After that though, Warshaw says Del Nin balked and denied there was ever an agreement, calling any such claims “fabricated.” Now, Soros and Del Nin filed both a Motion to Dismiss saying the “Court lacks personal jurisdiction over Mr. Del Nin under Connecticut’s long-arm statute”; and a Motion to Revise that asks Warshaw to revise his complaint with specific details about his contracts – written or verbal – that he claims were breached, and more. In the Motion to Revise, Soros and Del Nin imply that Warshaw doesn’t have the contractual proof necessary to support his claim.

Industry News

Katz Radio: New Data on Marketer Misperceptions

Katz Radio presents more data that supports the notion that radio’s effectiveness is misperceived by marketing professionals. The report cites data from Nielsen’s Global Annual Marketing Survey that askedimg marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. See more about the study here.

Industry News

Mike Gallagher Broadcasts from Turning Point USA Event

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Pictured above is Salem Radio Network host Mike Gallagher this morning (7/11) on media row at the Turning Point USA Student Action Summit in Tampa. Salem says the event, sponsored by SRN personality Charlie Kirk, drew thousands of young conservatives from all 50 states for workshops and speeches from Kirk, Homeland Security secretary Kristi Noem, Dr. Ben Carson and other conservative leaders as they map game plans for the 2026 midterm elections.