SABO SEZ: Won’t Work on FM
By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN
“It won’t work on FM.” Country. Country was predicted to be a failing format for the FM band. At the dawn of FM proliferation in the 1970s, the future of the band was viewed with fear and skepticism. Why wouldn’t country music work on the FM band? The conventional chatter said that “country needs to be on AM because truckers drive long distances and AM signals cover long distances. FM does not.”
According to AM management, every music and talk format that thrived on AM was going to fail on FM. Obviously, all AM genres succeeded on FM, sometimes quickly, sometimes slowly. The ones that succeeded quickly had common characteristics:
In the public’s mind, FM radio had specific, positive traits: Lower commercial load, cooler hosts and jocks, a subversive tone, fewer interruptions of every type. Talk on FM was absolutely going to fail. The first mother of talk hits on FM were “New Jersey 101.5” (which for decades had the largest FM talk cume in the world); WTKS-FM, Orlando; and WLUP, Chicago. GM Larry Wert, brilliant. In 1990 when those stations launched, the industry pundits ordered more drinks and pronounced their doom.
John Kobylt, of KFI, Los Angeles fame, was the first PM drive host on “New Jersey 101.5.” He explained to me the key difference in his work versus that of an AM talk show host: “My competition is 10 music stations playing hit songs. If Ken Chiampou and I don’t entertain this second, the audience is gone.”
Little noticed was that stations like WTKS-FM shared less than 8% of its cume with WDBO-AM (a very serious station!) WTKS sharing was with WMMO-FM and other alt rock and FM AC stations. While radio people think “talk is talk,” the audience perceives FM talk and AM talk to be very different formats. Completely different.
Today, to drive audience to an FM talk station the strategy proven to fail is to air AM shows on FM without making significant accommodations for the differences in the band. Profound differences.
QUICK NOTES:
— New 23-year-old, very good, control board operator for “Sterling Every Damn Night” asked me, “Who is Rush Limbaugh?”
— All-digital 18-year-olds today have no idea what you mean when you say, “The top of the hour.”
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
When a blogger found “no biography, or further information about the woman who is supposedly presenting this show,” it forced Australian Radio Network to 
Global, the parent company of CBS, have begun charging what’s known as ‘reverse’ retransmission fees to broadcasters. The networks demand a share of broadcasters’ revenue for the right to use their content. This practice was once unheard of, but some networks now regularly require more than 100% of broadcasters’ retransmission fees as ‘reverse’ fees, leaving broadcasters to sustain themselves solely on whatever ad sales they can make with their limited inventory (also capped by the networks, and often amounts to only a few minutes of airtime per hour). This funnels more and more money out of local markets and local journalism and into the hands of mega media corporations, who threaten broadcasters with content blackouts if they don’t get sky-high payouts.” They go on to argue that the “problem gets even worse with providers like YouTube TV and Hulu Live. Under their affiliate agreements with the networks, local affiliates can’t even negotiate for online providers to carry the content. The networks do it for them and pay the affiliates whatever they deem reasonable (sometimes, nothing). This gives the networks total control over streaming distribution while robbing local stations of revenue and autonomy in the rapidly growing online video space. What was once a mechanism to support hometown news is now a corporate racket. Instead of investing in local reporters, meteorologists, and producers, local broadcasters’ funds are siphoned to bloated national newsrooms that churn out anti-Trump propaganda and woke talking points. Meanwhile, higher cable bills pass the cost to everyday Americans.” 
hold the seat through the end of the year. However, he faces a June primary and, if successful, then a November general election to remain in office into 2026. Morano tells TALKERS, “We have another election in June, but I’m hoping to stay on the radio, whether it’s in my current time slot or another. I’m determined to stay on radio, even while doing the people’s work.”
YouTube that will stream live from 10:00 pm to 1:00 am ET, beginning this Friday (5/9). The show is being produced by Joshua Chaires and will be available on Spreaker and iHeartRadio beginning this month. Richardson says his goal is to eventually make the show available to terrestrial radio stations all over the country via XDS feed. 
Podcast Metrics. The top six podcasts are unchanged in rank from the previous chart from Edison with “The Joe Rogan Experience” at #1, followed by “Crime Junkie” at #2, and “The Daily” at #3. Other radio-related podcasts of note include “The Ramsey Show” at #20, “The Dan Bongino Show” at #21, “The Ben Shapiro Show” at #22, and “The Shawn Ryan Show” at #29. 
died. During his career, Greenfield hosted radio talk shows at WEVD, WWRL, and WVNJ in the New York City market. Recently, he’d been producing talk content posted to his YouTube channel. Information posted on the Democratic Underground message board indicates that Greenfield had been in some sort of occupational therapy and rehabilitation when he contracted COVID and died from pneumonia.
company had been hopeful Prager would be ready to start hosting an hour of content by June. SDRN says that in the meantime, it will continue airing the Jack Posobiec show in the 2:00 pm ET hour. Salem says, “Jack has done a fabulous job there for months. SRN transitioned Charlie Kirk into the Dennis Prager hours of 12:00 noon to 2:00 pm ET on March 31, one month ago. While it is nearly impossible to replace an icon like Dennis, our affiliates have made that transition work. Listeners love the Charlie Kirk show, while at the same time are missing Dennis. We will continue to keep watching the recovery for Dennis and pray for his improvement.”
AM FM Digital-owned news/talk WVMT, Burlington on May 30. Wright told his audience, “I’ve made the decision to move on… I’m going to miss it. But I’ve never been a morning person and getting up at 4:00 am is a bear for me… once I get here the adrenaline gets me going but my wife and I want to travel. We haven’t seen nearly enough of this country. When you have a health event like I had a couple months ago, it puts things into focus for you.” Wright says it will have been six-and-a-half years that he’s been hosting the program on WVMT.
CEO Jennifer Witz said the company is re-focusing on in-car listening after its less-than-successful attempt to become a leader in streaming content. She says, “We entered 2025 focused on what we do best: delivering standout experiences to our core subscribers, curating compelling content, strengthening our advertising business, and enhancing the value of our service. Today, we’re operating with greater discipline, improving execution across the board, and reallocating capital toward the areas where we see the greatest impact. We’re building a more focused, more efficient SiriusXM — aligned around what matters most to our listeners and our business — and I’m pleased with how we’ve started the year.”
co-hosted by Bryan “Riggins” Weber. Ritchie says, “This is something I’ve always wanted to do, and getting to do it on the legendary WBT is such a thrill. The timing is perfect because there are so many people who are just starting to become interested in the political landscape of our culture. Being ‘America’s Coolest Conservative,’ I’ll be able to engage them with a high energy, fun, and humorous show. It’s going to be spectacular. All of that AND I get to keep my day job!” WBT program director Mike Schaefer adds, “WBT’s history of night-time programming boasts some of radio’s biggest names – Bob Lacey, ‘Hello’ Henry Boggan, and ‘Charlotte’s Most Beloved,’ John Hancock. When the opportunity to add TJ to that list presented itself, there was nothing to think about besides a start date. We are beyond excited for TJ to bring entertaining late, live, and local programming back to Charlotte on WBT!”
is “bringing America the headlines that matter – fast, accurate, and in-depth. Anchor Tracy Sobol covers politics, economy, culture, and global affairs with trusted analysis and real-time reporting from coast to coast and around the world.” Sobol comes to Newsmax from EWTN where she anchored “EWTN News Nightly.” Sobol comments, “I am thrilled and honored to be joining Newsmax. I could not be more excited to be a part of one of the fastest-growing news organizations, bringing real news to Americans. There is no place that I would rather be.” 
towns across the country, “bringing viewers unparalleled access and insight to the people, places and issues that make up America.” FOX News Media EVP of morning programming & program development Megan Albano says, “For nearly 30 years, Steve has been a force on the curvy couch with his signature smile and wit. His relationship with our audience is unmatched and we are looking forward to him taking his trademark style from the couch to cities across America’s heartland where he will co-host from diners to pickleball courts and more and finally not have to drive across the George Washington Bridge at 3:30 am every morning.” 
and CEO Mary Berner says, “For the first quarter, we delivered revenue in line with pacing guidance despite worsening economic headwinds reflecting, among other things, the imposition of tariffs that have depressed both 
consumer and advertiser sentiment. However, with that backdrop, what remains constant is our relentless focus on actions to mitigate the impacts of the macro environment. For example, we accelerated growth in our digital marketing services business, which was up 30% for the quarter; leveraged our entire platform to capture demand opportunities; and drove additional annualized cost reductions of $7.5 million. Moving forward, we will continue to execute these strategies while simultaneously working to fundamentally transform the way we use and leverage our key assets.”
experience and a proven track record of success in our industry. His leadership and vision will be instrumental in driving our continued growth and success in the Memphis and Tupelo markets. Leon is not only a seasoned professional but also a dedicated supporter of the community actively involved in various initiatives, demonstrating his commitment to making a positive impact. This passion for service and his strategic approach to market challenges make him the perfect fit for this role. I am confident that under Leon’s leadership, we will achieve new heights and continue to deliver outstanding results for our clients and partners.”
nominees that were chosen by the nominating committee with input from the radio industry and listeners. Voting begins May 27 and runs through June 16. The top six vote-getters will be inducted as part of the 2025 Radio Hall of Fame Induction class. Nearly 1,000 industry members will receive a ballot on Tuesday, May 27. Nominees from spoken word formats include: Bob Sirott, Colin Cowherd, Joey Reynolds, John & Ken, and Larry Elder.
lies in its ability to deploy high-end, labor-light, automation-heavy processes at scale. It’s a productivity story now, driven by robotics, industrial AI, and, most crucially, advanced 5G infrastructure deployed as an industrial platform — not just as a consumer gimmick.” He adds, “Compare this with our own policy environment, where even the best private sector players are hamstrung by outdated regulations, capricious permitting processes, and the dogma that government shouldn’t pick winners — especially in telecom or manufacturing. That ideology might have made sense in the 1990s, but it’s lethal to the future of our telecommunications industry now, and in consequence, our manufacturing future.” 
three stagnant years below inflation and a net drop of 2.5% last year – appear to be rebounding. RTDNA says reported salaries are increasing 14.5%. “Employees who contribute to the web were among the higher earners, which brought the figures up. Additionally, commercial stations often matched or exceeded the wages of non-commercial stations — an uncommon trend historically.” 
brought together podcast fans and The Black Effect Podcast Network’s top talent for a day of live podcast recordings from network’s most popular shows including ‘Trap Nerds Podcast,’ ‘Good Moms, Bad Choices,’ ‘R&B Money Podcast with Tank and J. Valentine,’ ‘Naked Sports with Cari Champion’ and ‘Woman Evolve with Sarah Jakes Roberts.’” 
Santrella says, “We’re excited to welcome ‘KeepTheFaith’ back to our airwaves. For more than a decade, they’ve been a vital programming partner with content that’s unmatched in our industry. Listener enthusiasm and advertiser confidence played a major role in our decision to feature the show on our teach/talk stations. With over 4 million monthly listeners, we’re excited to continue to partner with ‘KeepTheFaith.’”