WABC’s Catsimatidis Promotes AM in Cars in NYPost Ad
Red Apple Media and WABC owner John Catsimatidis is taking out full-color ads in the New York Post in which he asks consumers not to buy a new car that doesn’t include AM radio. Part of the ad’s text reads as
follows: For the past 100 years, AM radio has been free for U.S. consumers. “Recently, General Motors and other car manufacturers have spent over $7 million trying to eliminate AM radio. Do not buy a car without AM radio. GM is attempting to influence Congress, making themselves an adversary to consumers. We will publish a list of all House and Senate members who have received money from these lobbyists. Keep AM radio free.”
December 30 to January 19 and aims to leverage its on-air reach to help a local business brand, rebuild, or grow. Audacy Chicago VP of sports programming Mitch Rosen says, “This contest and promotion embodies everything ‘The Score’ truly stands for: live, local sports and, most importantly, the community. From the hundreds of entries we received, we know how important it is for the community to support local businesses. We’re excited to spotlight Heritage and share their story to help them grow and expand their business. Given the massive audience the game attracts on ‘The Score,’ our goal is to leverage every platform to maximize exposure for the restaurant.”