By Holland Cooke
Consultant
BLOCK ISLAND, RI — Twenty years ago, at the TALKERS conference in New York, publisher Michael Harrison declared that “talk saved AM radio and it will save FM.”
Now, can news save FM from talk?
The biggest blade in the Swiss Army Knife?
Non-music stations give listeners plenty of reasons to tune-in.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — When the Supreme Court first ruled on Roe v Wade in 1973, talk radio was a fledgling niche format struggling to help re-establish fading interest in AM radio. Fast-forward 50 years to last Friday’s Supreme Court ruling that could drive well-programmed talk radio stations to the forefront of every community.
As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? Here are three possible shifts that could change your talk radio marketing strategy.