Tag: Audio

Industry News

Audacy Releases Company Social Impact Report

By TALKERS | by TALKERS

Audacy shares its latest “Social Impact Report, Supporting Sound Communities,” that reveals the company’s “powerful impact story across our 6 pillars of Audacy Serves.” The company says, “This year, we showcase ‘I’m Listening’ as our flagship social impact program dedicated to more mental health conversations. Brands – and media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too!  That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” You can see the complete report here.

Industry Views

Monday Memo: “Try this…”

By TALKERS | by TALKERS

By Holland Cooke
Consultant

Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.

Personal Injury: The gift that keeps-on-giving

Legal representation of purported victims of fender benders, slip-and-fall accidents, and other “injuries caused by the negligent, careless, or reckless actions of others” is an industry in which supply exceeds demand. Thus, all the outdoor and TV advertising. And too little radio.

In the Providence, RI TV market I watch at home, this category stands shoulder-to-shoulder with look-alike automotive spots in sheer dollars over-spent. And their message is the same on billboards:

— The attorney’s head shot (also a real estate agent cliché); and

— 6-figure settlements touted.

Because they’re all shouting the same thing, they resort to tactics:

— Attorney Rob Levine is “The Heavy Hitter,” and runs enough TV that viewers in Southern New England can sing the jingle: “The Heavy Hitter is the one for you. Call one-eight-hundred-law-one-two-two-two.” To his credit, it’s a different phone number than his web site offers, so he can track TV results.

— Easier to remember: Bottaro Law: 777-7777.

Watching local Las Vegas TV while at CES recently was a deep dive into Law advertising. The pitch from several I saw was we charge less, like a shameless radio competitor dropping-trou’ to get the entire buy.

If we don’t win, you don’t pay

 “What are your rights? What is your case worth?” Possibly a cash amount divisible-by-3, if that’s the attorney’s contingency.

Those expensive nationally syndicated TV spots (customized for the local firm) depict fearful insurance executives eager to settle. And the attorney may threaten that, “if they don’t, we’ll beat ‘em in court.” Baloney, that’s the last thing the lawyer wants. Too time-consuming and risking a losing verdict.

Like radio commercials, attorneys’ inventory is perishable

— We can’t sell yesterday’s empty spot avail; and lawyers’ closing opportunity is “B.I.S.,” Butts In Seats for that free, no-obligation consultation, in-person, where the seller goes for the close.

— If nobody was sitting in that chair today (“intake”), no sale.

— And that’s how attorneys are missing a bet not using radio.

“The lawyer is in, the meter is off”

 That’s the proposition when they field listener calls in brokered weekend talk radio shows.

— DONE RIGHT, these shows can run-rings-around TV and outdoor ROI.

— Forgive caps lock in that last sentence, but it’s a crying shame how – at too many stations – the audition for pay-for-play weekend talkers is the-check-didn’t-bounce. One of the things I do for client stations is coach-up weekend warriors — in hosting fundamentals that are second-nature to us — but not to non-career broadcasters. Results = renewals. Otherwise brokered hosts churn, a management distraction, and upsetting listening habits.

— Occasionally, in markets where I don’t even have a client station, I’m working with lawyers (and real estate agents, financial advisors, foodies, and other ask-the-expert hosts), because nobody at the station is doing airchecks with them.

— No billboard or tacky TV spot can humanize the attorney – and demonstrate the comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation.

Think “sales funnel”


We know how to make the phone ring, specific dance steps. The more callers, the better.

— When lines are full, screeners can choose callers whose dilemma is in the attorney’s lane. If, for instance, the host specializes in Personal Injury (or “Family Law,” translation divorce; or another specialty), calls about real estate transactions are off-topic.

— Do this right, and – before the host can offer – callers will often ask “May I call you in the office on Monday?”

Admittedly, this is an experiment…

…because I am frustrated witnessing all this noisy me-too advertising.

Personal Injury cases are he-said-she-said. So try this, and tell me if it works.

— Sales 101: That first call is Needs Assessment, right? Know the prospect’s pain.

— Yet too many radio reps resemble Herb Tarlek, telling the station’s story. Amoeba-shaped coverage maps and ratings rankers and rate cards all look alike…like Law firm marketing.

— I’m telling any attorney willing to listen to make four words the centerpiece of the marketing message, and they’re the same four words that turn callers into clients for weekend talkers: “Tell me what happened.”

The Free Prize Inside: Podcasts

Lifting weekend calls to repurpose as on-demand audio is digital marketing value-added.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

By TALKERS | by TALKERS

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Industry Views

Radio’s Valuable Asset

By TALKERS | by TALKERS

TALKERS publisher Michael Harrison says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word radio itself regardless of which platform carries its content. At this morning’s TALKERS editorial board meeting, Harrison stated, “The rush to abandon the word radio in favor of audio is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.”  Harrison continued, “The rush to convert the ‘magical’ business and products of radio to the utilitarian term audio is akin to the motion picture industry theoretically abandoning the words film, movie or cinema in favor of video… or the journalism industry trading in the word news for information or data… or the automobile industry ditching the word car for vehicle.”  Harrison concludes, “Looking back, maybe the captains of the railroad industry should have stayed in the train business after all and focused on modernizing and improving it as opposed to getting hung up on transportation and winding up with nothing.”

Industry News

Tom Barnard and Hubbard Partner for Streaming Show and Podcast

By TALKERS | by TALKERS

According to a report from Bring Me The News, former KQRS-FM, Minneapolis morning personality and legendary Twin Cities radio host Tom Barnard is entering into a deal with Hubbard Broadcasting to host a daily morning program streaming on audio and video from 7:00 am to 10:00 am CT and available as a podcast that the company will produce, distribute and sell. Bring Me The News says, “Barnard will be joined by a co-host, producer, and a number of other guests and contributors. Barnard left KQRS on Dec. 23 after 37 years hosting 92 KQ’s Morning Show, which for a period in the ‘90s was the highest rated morning radio show in the entire country. As he prepared to leave the station, Barnard claimed in an interview with the Star Tribune he had been forced out the door at KQ by parent company Cumulus Media, which had described Barnard’s departure as a ‘retirement.’” Barnard’s new show is expected to debut sometime next month. On Monday of this week, KQRS launched its new morning show hosted by radio personality and former Black Crowes drummer Steve Gorman.

Features

‘Serial’ Wisdom

By Editor | by Editor

EDITOR’S NOTE: This article was originally published in TALKERS magazine on December 23, 2014. The release of Adnan Sayed from prison last week put the investigative podcast “Serial” back in the spotlight. 

 

By Bill McMahon
The Authentic Personality
CEO

 

EAGLE, Idaho — I first learned about “Serial” the podcast from my Twitter feed. It was a day I was thinking a lot about the future of radio and audio entertainment. I was feeling pretty pessimistic. The current crop of news and talk programming on radio wasn’t giving me much hope. The headline style news delivered by most radio stations has become a commodity available on demand on multiple platforms. The superficial reports of common crime, ordinary human misfortune, politics and political process that dominate the radio news menu aren’t distinctive, interesting or relevant to the lives of most listeners. Talk programming is limited to conversations about sports and politics from a conservative political perspective. Digital audio initiatives from radio broadcasters are primarily repurposed radio programs offered as podcasts. The lack of imagination, innovation, and variety in audio content created by radio broadcasters left me feeling depressed about the future of the business to which I’ve dedicated most of my professional life.

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Sales

Pending Business: The Great Resignation

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — No doubt you’ve been reading about The Great Resignation.

Seems we’ve hit a 20-year high in workers throwing in the towel and calling it quits. Who can blame them, with stipend checks and readily available job openings. The Pew survey says the top three reasons for The Great Resignation are: low pay, lack of advancement opportunity, and feeling disrespected at work.

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Sales

Pending Business: Digital Audio Keeps Growing

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Seems there was a research release rally last week. Did you show up?

Probably not. Based on my sample base, most sellers were heads down doing what they like to do best. How about your manager? Did the boss bring something new to the tool kit? Sorry, bosses out there. If not, no worries. Read on as we scan my yellow highlighter for the quick notes.

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Analysis

NAB2022: Don’t Blink

By Editor | by Editor

By Holland Cooke
Consultant

 

LAS VEGAS — If you’re here this week, bear with me. I’m that guy in the row behind you, typing feverishly-enough to resemble the movie character racing the countdown readout to disarm a nuclear warhead about to detonate. If you’re not here, here’s why I am:

Megatrends in the U.S. Audio Listening Landscape

From Laura Ivey, Edison Research, with bullet points from the “Share of Ear” data her firm has been tracking since 2014:

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Front Page News Industry News

Monday, March 28, 2022

By Editor | by Editor

Monday Memo: Is Your Show the Dog? Or the Tail? “Spoiler Alert: Both!” consultant Holland Cooke reckons. As radio faces new audio competitors, HC follows up last week’s column “Weekend Warriors: Renegotiate” by outlining tactics that make ask-the-expert hosts sound popular and preeminent and leverage on-air shows to the digital on-demand platform listeners and advertisers increasingly favor. Read more here.

 

Pending Business: Marketing Madness. Radio sales pro Steve Lapa writes in today’s column about the innovation that’s taken place in the static advertising realm – bus shelters and taxi tops, for example. He says that talk radio also has the ability to create innovative marketing opportunities for clients within its own technological parameters. In fact, it’s crucial to competing. “Developing and presenting unique, cutting-edge sales and marketing solutions is a relationship builder that can cement a long-term bond,” he says. Read more here.

 

Beasley Media Group Names Kevin Rich VP of Operations. Radio executive Kevin Rich joins Beasley Media Group as vice president of operations, effective April 18, 2022. Rich was most recently market president and chief revenue and content officer at Townsquare Media’s Albany operations in which he was responsible for overseeing and managing the market with a focus on generating revenue across the company’s media and entertainment platforms. In his new role with Beasley, Rich will work closely with company president Bruce Beasley, chief operating officer Brian Beasley and vice president of operations Brad Beasley in overseeing the day-to-day business of the company’s 62 radio stations and multiple platforms. Company CEO Caroline Beasley says, “It’s an absolute privilege to welcome Kevin into our Beasley Media Group family. His credentials and leadership skills are the perfect fit with our organization. We look forward to Kevin sharing his outstanding strategic skill set, especially on the digital side of the business, with our teams across the organization.” Rich comments, “I am thrilled to join the Beasley Media family at a pivotal moment in the company’s growth. This is an exciting time for our industry, and I am honored to be joining such a talented team as we continue to deliver the very best content, provide comprehensive solutions to advertisers, and strengthen our market presence in the communities we serve.”

 

Detroit News Radio Pro Ken Rogulski Joins WHMI-FM, Howell as News Director. Radio news pro Ken Rogulski is named news director and morning drive news anchor at Krol Communications’ full-service/classic hits WHMI-FM, Howell, Michigan. Rogulski has held down a number of assignments at WJR-AM, Detroit for almost two decades including newscaster, street reporter, fill-in talk show host for the late Frank Beckmann, and performing his live annual broadcast from the policy conference on Mackinac Island. He is recipient of numerous awards from the Michigan Association of Broadcasters, The Associated Press and The Society of Professional Journalists as well as having been a correspondent for ABC News and Westwood One News. Rogulski will lead the news staff that includes Jessica Mathews, Mike Kruzman, and Tom Tolen.

 

WLW, Cincinnati Celebrates 100 Years. The iHeartMedia station that was once a 500,000-watt signal dubbed “The Nation’s Station” celebrated its 100th birthday on March 23. WLW, Cincinnati is one of a number of heritage stations that launched in 1922. iHeartMedia’s WGY, Albany also celebrated its 100th this year. “Radio’s Best Friend” Art Vuolo has two WLW videos that TALKERS readers may find interesting. The first is from a WLW Radio reunion produced in March of 2020 by Vuolo and current Nexstar Media executive Sean Compton. The second is a tour of the station’s transmitter with Randy Michaels produced on December 9, 1985.

 

WWL, New Orleans to Commemorate 100th Year of Broadcasting. As NOLA.com reports, New Orleans news/talk WWL-AM is celebrating the 100th anniversary of its first broadcast on March 31, 1922. WWL was the first station to serve the lower Mississippi River valley. The NOLA piece notes that “WWL was an outgrowth of physics experiments and wireless radio classes offered at Loyola University as early as 1907. On March 31, 1922, WWL’s first broadcast from Loyola’s Marquette Hall consisted of an on-air fundraising appeal from Father Edward Cummings, S.J., Loyola University’s president, followed by someone playing a few songs on an upright piano.” Loyola operated the station until 1989 when it sold the station and its sister WLMG-FM to Keymarket Communications.

 

TALKERS News Notes. A partnership between iHeartMedia and Collab Inc will result in the creation of Curativity, LLC, a new podcast studio publishing creator-centric shows with Collab’s top talent, as well as the debut a new slate of family shows. The Curativity kids slate will kick off with three shows featuring popular kids Collab talent Mr. Jim, including a new weekly series, “Spyology Squad,” set to launch April 4. In addition, the kids’ programs, “Kids Animal Stories,” and “Kids Short Stories,” will join the slate…..Milwaukee Board of School Directors-owned triple A WYMS-FM, Milwaukee “88Nine Radio Milwaukee” expands its flagship “Community Stories” program into a full-length weekly podcast called, “Uniquely Milwaukee.” The podcast launch is part of Radio Milwaukee’s 15th birthday celebration this year, growing a program that has been a part of its mission-driven offerings since 2007. The first episode of “Uniquely Milwaukee” centers on bodegas in the city. Station director of content Nate Imig says, “‘Community Stories’ are a beloved part of Radio Milwaukee. By expanding this content into a weekly thematic podcast, ‘Uniquely Milwaukee’ will greatly increase the amount of stories we’re able to share with listeners.”

 

Ukraine Song Getting Airplay, Garnering Downloads. A song penned by Streamline Publishing chairman and CEO Eric Rhoads is getting airplay on radio stations in the U.S. and has also been one of the most downloaded songs the past couple of weeks. Rhoads, whose company publishes radio trades Radio Ink and RBR-TVBR, says he decided “we needed a ‘we are the world’ kind of anthem. I wrote a title called, ‘Tears for Ukraine,’ and some lyrics. I then went to Billy Craig, he co-wrote with me and produced it.” You can hear the song here.

 

Russia-Ukraine War, Biden at NATO, COVID-19, Gas Prices/Inflation, Brown Confirmation Hearings, Ginni Thomas and January 6, Midterms and Trump & the GOP, and the Oscars Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine; President Joe Biden calls for Vladimir Putin to be removed from power at NATO conference; concerns about the Omicron BA.2 variant that’s rampant in the U.K. and parts of Asia; Americans’ frustration over high gas prices and the high cost of consumer retail goods; the aftermath of the confirmation hearings for Supreme Court nominee Katanji Jackson Brown; the January 6 committee’s investigation and texts between Supreme Court Justice Clarence Thomas’ wife Ginni and Trump chief of staff Mark Meadows in which she appears to urge him to overturn the 2020 election results; the battle for control of congress in November’s midterm elections and speculation about Donald Trump’s potential 2024 run; and Sunday night’s Oscars telecast were some of the most-talked-about stories on news/talk radio over the weekend, according to research from TALKERS magazine.

Advice

Monday Memo: Is Your Show the Dog? Or the Tail?

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Lots of response to last week’s “Weekend Warriors, Renegotiate.” SOME stations were horrified by what I’m telling their brokered ask-the-expert hosts. SMART stations already offer the win-win template I outlined. ICYMI: https://www.talkers.com/2022/03/21/monday-memo-weekend-warriors-renegotiate/

 FMs are scrambling. AMs? Ugh.

As if AM wasn’t already suffering listener demographics, technical interference, caricature programming, and too little local content, now comes the proposal to make Daylight Saving Time permanent. From November through February – when local sunrise would come between 8:00 am and 9:00 am – later pattern and power change times would cripple full-time stations. Daytimers would be utterly screwed if smart ones with translators hadn’t already rebranded as FMs (as have so many full-time AMs).

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