TALKERS News Notes
Colin Cowherd Adds 400th Affiliate. FOX Sports Radio’s “The Herd with Colin Cowherd” reaches the 400-affiliate milestone with the addition of iHeartMedia’s “Rip City Radio 620 Portland” (KPOJ-AM). Cowherd says, “I couldn’t be more excited about the move! The Northwest has always held a special place in my heart! I was so fired up when I got the call from iHeart and am extremely honored that of all the cities, Portland’s KPOJ is my 400th affiliate.”
Benztown Partners with APM Music. Benztown is partnering with production music library APM Music to bring the latter’s work to radio stations. The APM Music library includes 1.3 million tracks in every genre and style from around the world and a constant flow of new releases, with more than 180 new curated new albums, 8,000 new tracks, and 2,000 songs with stems added each month.
Mission Media AI Partners with VSiN. Mission Media AI partners with VSiN, The Sports Betting Network to exclusively represent advertising sales across VSiN’s portfolio of content. Mission Media says the partnership strengthens its growing footprint in the sports space and unlocks new revenue opportunities for VSiN across their multitude of consumer touch points, including eight regional sports networks.
Paragon Welcomes Mikel Ellcessor. Paragon adds longtime public radio professional Mikel Ellcessor as an on-air fundraising consultant. Paragon says Ellcessor’s expertise will complement on-air fundraising consultant Christina Shockley’s specialized and proven approach to strategizing and producing modern, listener-focused, and impactful on-air fund drives and membership campaigns and adds that Paragon is fully situated to provide new fundraising strategies at a time when public radio stations are seeking new revenue solutions.