Cumulus Media Promotes Pete Mundo to VP of News/Talk
Cumulus Media promotes KCMO-AM, Kansas City morning host and program director Pete Mundo to vice president of news/talk for the company, in which he’ll provide content counsel for Cumulus’ 43 news/talk-formatted radio brands. Mundo assumes this role from Bill Hess, who continues as operations manager and program director for the company’s WMAL-AM/FM, Washington, DC. Mundo will continue his roles in Kansas
City. Cumulus Media chief content officer Brian Philips states, “Pete has risen to stardom quickly with his on-air performance and innovative program architecture in Kansas City. Pete is among our most dynamic leaders, in ANY format. It also matters that Pete is Bill Hess’ hand-chosen successor, as Bill returns to oversight of our news/talk flagship WMAL, in the nation’s capital. Bill has served with distinction in this corporate role, and Cumulus news/talk is positioned for continued success under Pete’s leadership.” Mundo comments. “I’m thrilled for the opportunity to join the content leadership team at Cumulus and am grateful for the confidence that the company has shown in me. Learning from Bill Hess in recent years has been a terrific way to make the transition seamless. The news/talk format is changing rapidly but remains dominant in the audio industry. The format has exceptional upside during this transitional political period, as people continue to seek news and information about their cities, states, and country. I am eager to work with my fellow news/talk programmers across the nation to make our brands stronger.”
pm to 1:00 am slot. Additionally, the company says the show adds 25 new affiliate stations, including WMAL-AM/FM, Washington; KSEV-AM, Houston; and KKAT-AM, Salt Lake City. Valdés comments, “Thank you, Jesus! I’m super excited to be on all of these new stations in great cities, and welcome all of our new listeners to join our live late-night national town hall conversation and encourage them to call in on Open Phone across America.”
management background and expertise complement the diverse strengths and wide-ranging capabilities of our existing board, and we are excited to leverage his vision and insights to drive growth and capitalize on new opportunities.” Galbraith is currently a managing member of Kindred Capital Advisors LLC, and is among the largest shareholders of Cumulus through his personal holdings and those held through Kindred.
did editorials on WFAA-TV, Dallas for six years. Krok shared the following message via his social media: “It’s been an amazing 15-year run at the biggest news/talk station in America’s 4th largest market. We’ve gotten to know each other so well, and I can’t wait to share the airwaves again, doing what God made me to do – tell stories, react to life, and have fun together.” Krok tells TALKERS that he has a nice home studio where he fills in on network and local shows. He says he’s available for fill-in work and is ready to talk about his next opportunity. Reach him at: 
Metrics and “Share of Ear” Report, MRI-Simmons, Screen Engine/ASI, Podscribe, and Magellan AI. Four of the key findings from this are: 1) Podcast ad campaigns are too light: No brand is coming close to “saturating” podcast audiences; Brands should allocate 5% of digital budgets to podcasting; 2) After five years with a median age of 33 to 34, podcast audiences finally age to 36, reflecting broader appeal with older audiences; 3) Screen Engine/ASI: Podcast audiences offer CTV advertisers significant incremental reach; and 4) Podcasts tighten their grip on audio audiences: Among podcast listeners, 35% of all audio time spent now goes to podcasts. 
personality Tom Tolbert – who co-hosted the “Tolbert & Copes” show with Adam Copeland – and midday personality John Lund – co-host of “Papa and Lund” are both out. Additionally, 
the Cumulus Media news/talk station on November 7. Sutton began working full time at the station in 1997. He tells WHTM that he does not plan on retiring. “Tomorrow is the first time in 52 years that I don’t have to work, but I hope that doesn’t last long because I am not retiring. God is in control, and I know there are new opportunities ahead and a new chapter in my life.” Sutton says he and producer Mark McKenzie were dismissed due to budget cuts. 
number of retailers shopped, retailers shopped most often, brand perceptions, and advertising recall have recovered; 2) Brand equity and shopping patterns for the top two performers (AutoZone and O’Reilly Auto Parts) are stable to up. The second-tier players are slightly off; 3) AM/FM radio and podcasts are the ideal platforms to advertise auto aftermarket. TV underperforms with category usage and brand equity: Heavy AM/FM radio and podcast listeners visit more retailers in the category, make more shopping trips, and spend far more than the average. Two key consumer segments, do-it-yourselfers and ultra-heavy shoppers are more likely to be heavy AM/FM radio listeners. TV viewers are weak category users. 
Departments, sheriff of Bernalillo County, head of public safety for the State of New Mexico under Governor Gary Johnson. Cumulus Albuquerque vice president and market manager Jeff Berry states, “I am SO excited for Darren’s return to Cumulus Albuquerque as program director. His passion for radio and vision for the future are contagious. We are fortunate to have someone with his background re-join our industry in a leadership position. Welcome home, Darren!” White comments, “I am honored to accept the position of program director for News Radio KKOB and KNML the Sports Animal, and I am humbled by the confidence Cumulus Media has placed in me for this exciting new challenge. Having been a part of Cumulus for over a decade, I have seen firsthand the incredible dedication and talent of the teams at both stations. With a proven history of delivering provocative, engaging, and informative radio that is second to none, I look forward to building on that legacy by attracting new listeners and continuing to bring dynamic programming to our loyal radio family.”
has amassed “a combined 12 million subscribers across platforms. ‘The Benny Show’ has become a go-to platform for the next generation of news consumers and creators alike. The program features commentary and exclusive interviews with special guests including presidential candidates, world leaders, cultural icons and Hollywood actors.” Under Westwood One’s leadership, the Cumulus Podcast Network distributes, markets, and monetizes “The Benny Show” exclusively with this new partnership. WWO president Collin R. Jones says, “As the Cumulus Podcast Network further expands into video, ‘The Benny Show’ is a natural addition to our portfolio of personality-driven talk shows. Benny is well known on YouTube as a strong and independent voice in conservative talk. He challenges mainstream opinions with cutting-edge insight and straightforward questions, capturing both listeners and partners with his streamlined, frank approach.”
Jackson, Jr. is hosting the new weekly podcast “No-Contest Wrestling” with co-host TJ Jefferson the show combines Jackson’s and Jefferson’s unique takes on sports entertainment by interviewing the biggest stars, going behind the scenes with untold stories from the world of wrestling. The second show is “The Jim Jackson Show,” hosted by two-time All-American and 14-year NBA veteran Jim Jackson. In this show, Jackson covers basketball from the college game to the highest levels of the NBA. Eisen says, “I’ve been in a constant search for new, fresh, thought-provoking, and entertaining voices to add to our growing podcast business, and I’m thrilled to add both O’Shea Jackson, Jr. and Jim Jackson to the roster.”
Cumulus Media’s Westwood One today announced that The Dan Bongino Show podcast will offer a special two-hour edition today (8/26) the first day of hearings for the House Republicans’ independent investigation into the assassination attempt against former President Donald J. Trump led by Reps. Cory Mills (R-FL) and Eli Crane (R-AZ). Mills and Crane will be joined by Reps. Andy Biggs (R-AZ), Chip Roy (R-TX), and Matt Gaetz (R-FL) in this independent investigation. Bongino, a former Secret Service agent, will be one of three to testify at the forum, along with Erik Prince, a former Navy SEAL officer, and Ben Shaffer, a Washington regional SWAT operator. Bongino will record the special edition of his podcast from The Heritage Foundation, also the site for the forum. The Dan Bongino Show podcast saw a surge in growth in July 2024 as listeners turned to Bongino for his expertise and insight as a former United States Secret Service agent following the assassination attempt against Trump just prior to the RNC.
Cumulus Media has appointed Zach Lyons as co-host for afternoon sports radio show, “Blaine and Zach,” on its Nashville outlet WGFX-FM (104.5 The Zone). Lyons joins co-host, Blaine Bishop, former Tennessee Titans safety and a four-time Pro Bowler. Bishop retired following the 2002 season capping an outstanding 10-year NFL playing career, featuring nine seasons with the Titans franchise. In addition to the weekday show, Lyons will join Brent Dougherty, Lucas Panzica, and Kevin Dyson as co-host of the station’s Titans postgame show, “Titan Talk Back.” Lyons is best known for co-founding broadwaysportsmedia.com and for hosting the popular sports podcast, “Football and Other F Words,” which will join the podcast lineup on the 104.5 The Zone Podcast Network.
media platform to tout home improvement e-commerce as heavy AM/FM radio and podcast listeners are more likely to shop online; 2) AM/FM radio generates significant incremental reach for home improvement TV campaigns: Recent TV campaigns for The Home Depot saw significant lift in reach with the addition of AM/FM radio, especially among younger demos; 3) AM/FM radio generates three times the sales lift of TV in a historic Nielsen TV and AM/FM radio sales effect study for a home improvement retailer; and 4) Home improvement media plans are overweight on linear TV and underweight on audio: The optimized plan should consist of 45% AM/FM radio, 30% linear TV, and 24% podcasts. 
contract. Bartholomew tells TALKERS, “After two successful years where my show increased the numbers of the previous, political show by as much as 350%, I have re-signed with News Talk 820 and 93.3 WBAP in Dallas, TX. So, I’ll be holding down the 9a-11a slot for at least another 2 years.” 
As part of a newly-signed pact between the “The Bob & Tom Show” and Cumulus Media’s Westwood One, the award-winning comedic morning drive program will remain on an affiliate base that includes 17 Cumulus Media stations. Westwood One president/Cumulus Media executive vice president of corporate strategy and development Collin R. Jones states, “‘The Bob & Tom Show’ has been making Americans laugh each morning for more than 25 years. It is an impressive achievement when a program can drive audience numbers and advertiser interest for a 
stretch this long. We at Westwood One are honored to continue our relationship with this exceptionally talented cast for years to come.” Host Tom Griswold comments, “We are truly pleased to continue working with our long-term partner, Westwood One, and with our incredible Cumulus Media affiliates. We have terrific teams and look forward to entertaining listeners with the funniest morning content available. The radio party rolls on – turn it up.” Inducted into the Radio Hall of Fame, “The Bob & Tom Show” airs weekdays 6:00 am – 10:00 am (ET) on over 100 stations and is available to stations of all formats.
The fourth of four rounds of ratings data from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered June 20 through July 17. Today, TALKERS magazine editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds three-tenths to finish with an 8.9 share (weekly, 6+ AQH share) that keeps it locked in the #3 rank, while Curtis Media’s news/talk WPTF is up one-tenth for a 0.6 share finish good for the #23 rank. In Milwaukee, iHeartMedia’s news/talk WISN adds a half share to finish with a 13.0 share that keeps it ranked #1 for the eleventh straight month. (Good Karma Brands’ crosstown competitor news/talk WTMJ ceased subscribing to Nielsen several months ago.) In Nashville, Cumulus Media’s news/talk WWTN-FM rises 1.2 shares for a 6.7 share finish that lifts it to the #3 rank, while iHeartMedia’s news/talk WLAC adds three-tenths to finish with a 1.3 share and remains ranked #18. 
president and CEO Mary G. Berner says, “In the context of a challenging advertising environment, second quarter total revenue finished in line with our pacing guidance, down 2.5% year-over-year. However, our unrelenting focus on areas of the business that are in our control helped us to mitigate the impact of soft demand while also driving tangible progress in key priority areas. During the quarter, we grew our digital marketing services business by 24%, reduced fixed costs by $4 million, and continued to strengthen our balance sheet through the successful completion of our exchange offer, ABL upsizing, and the buyback of a portion of our remaining 2026 maturity debt. Looking ahead, while the advertising outlook remains uncertain, our advertisers continue to be focused on when – not if – they’re going to return to more typical spending levels. Fortunately, thanks to our success at extending our debt maturities, we have time on our side and the flexibility to pursue multiple paths to create shareholder value.”
The station says, “After a distinguished 36-year career in public education that included serving as a classroom teacher, school principal, and most recently, Superintendent of Warren Consolidated Schools, Dr. Livernois brings to WJR AM 760 and its listeners a wealth of experience and perspective on teaching and learning, technology, social-emotional learning, school safety, social media, and many other areas of interest to both parents and educators alike.” Dr. Livernois continues to serve as an adjunct faculty member of the College of Education at Wayne State University. WJR program director Ann Thomas comments, “Education is the key to a great future for our children and WJR is proud to partner with Michigan’s top educators to help them tell their stories about the great work they do in our communities.”
Under the Federal Communications Commission’s consideration is a proposal from Commander Communications Corporation that would create an FM broadcasting class known as “A10.” In addition to enhancing coverage in rural and underserved areas, it would grant power upgrades for roughly 1,400 Class A FMs, allowing a maximum of 10,000 watts. Approval would depend on a station’s geographical zone; tower height; and separation requirements. While the National Association of Broadcasters recognizes potential benefits for listeners – especially during emergencies – it urges caution owing to possible negative impacts. The NAB generally supports proposals designed to improve coverage areas, but says the “A10” proposal lacks technical analysis and information on how many stations may be upgradable. An NAB filing notes that, “While this could lead to improved service for additional listeners, it could also further squeeze the band in more markets and impact more FM services.” Also opposed is Cumulus Media, which cites an “unacceptable risk” to stations already competing against streaming services. Conversely, the Multicultural Media, Telecom & Internet Council favors the suggestion, stressing that many stations that would qualify for the upgrade are owned by minority and small-scale operators. This proposal would replace an earlier FCC one for a Class C4 FM station category. More than 100 independent and minority owners backed the idea, but it ran into opposition from larger companies and the NAB.
Sports talk KNBR “680 & 104.5 The Sports Leader”; sports betting talk KGO “810 The Spread”; and sports talk KTCT “KNBR 1050 The Sports Leader” assistant program director Mike Hohler is elevated to program director for the three Cumulus Media San Francisco properties. According to Cumulus San Francisco-Los Angeles regional VP/market manager Larry Blumhagen, “I am excited to see Mike Hohler take the reins as program director of these dynamic, listener-driven stations. Mike has been a dedicated member of this terrific team for over two decades and knows every working part of our programming operations. He has meaningful relationships with our broadcast partners, which he will continue to build upon and grow in his new leadership role.” Hohler joined Cumulus San Francisco in 2002 as KNBR’s midday producer. Succeeding him as APD for the three stations is KNBR “Murph & Markus” morning show producer John Kerley. 
Regarding Kerley, Blumhagen notes, “He brings a strategic approach to the assistant program director role for our sports talk stations. We are fortunate to have such a talented and collaborative sports programming team and are in very capable hands with Mike and John at the helm. Our all-star lineup – including all the great talent in our bullpen – makes for a winning team and positions these stations for continued success.” The Hohler and Kerley promotions are effective next Monday (7/29).
Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”