Industry News

Renda to Use Townsquare’s Ignite Digital Advertising Solutions

Townsquare Media announces a digital advertising partnership with Renda Media for the latter to use Townsquare Ignite, its digital advertising solution. Renda operates station is six U.S. markets (Ft.img Myers/Naples; Jacksonville; Pittsburgh; Indiana, PA; Greensburg, PA; and Punxsutawney, PA) that do not overlap with Townsquare’s market footprint. Townsquare Ignite president Todd Lawley states, “We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base. Our success stems from a deep expertise in leveraging our proprietary in-house programmatic platform and data-driven strategies to deliver measurable value. Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.”

Industry News

Kelly Named Digital Department Director for Woodward Radio

Wisconsin’s Woodward Radio Group (WRG) announces that it is promoting employee-owner Kaytie Kelly to director of the newly formed Digital Department, effective April 3. WRG says that in this position Kelly will lead digital content creation and digital advertising solutions for customers. WRG general manager Kelly Radandt says, “This position has been a long time coming for us here at WRG. Our audiences are consuming our brands in many different ways now. I have no doubt that Kaytie will be exceptional in this role!” Kelly comments, “I’m excited to work with our talented team to build the digital arm of Woodward. There are so many incredible opportunities that lie ahead and I can’t wait to get started!” WRG owns and operates news/talk WHBY/W292FA and sports talk WSCO-AM/W256DD in the Appleton-Oshkosh market as well as four music brands.