Monday Memo: The Dog Days of Summer
By Holland Cooke
Consultant
Ask any dog: The humans’ greatest invention EVER? Ice cream. Share summer’s sweetest treat with them, and listeners, during National Ice Cream Month.
Ask dog owners: “What makes YOUR dog happy?” Callers will tell stories.
And what’s cooler than hot wings? Do something special on July 29 – National Chicken Wing Day – and you will seem more special than non-local and/or robotic audio competitors.
Ditto International Hot Dog Day, August 26.
Convene a meeting to brainstorm opportunities on Thursday (July 24, National Tequila Day). Or August 8, International Beer Day.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke