Tag: global ROI benchmarks

Katz Radio presents more data that supports the notion that radio’s effectiveness is misperceived by marketing professionals. The report cites data from Nielsen’s Global Annual Marketing Survey that asked marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. See more about the study here.