Industry News

Court Vacates Biden-Era TV Regs; Doesn’t Do Same for Radio

On Thursday (7/24), the U.S. Court of Appeals for the Eighth Circuit vacated key portions of the FCC’s 2023 order from its 2018 Quadrennial Review, including the so-called “top-four prohibition” regarding televisionimg station ownership. NAB president and CEO Curtis LeGeyt issued a statement expressing his pleasure with that move but said he’s disappointed the Court didn’t do the same for radio. LeGeyt says, “At the same time, we are disappointed that the court stopped short of addressing the decades-old radio ownership restrictions that defy economic reality and weaken broadcasters’ ability to compete, invest in local journalism and serve their communities. Fortunately, FCC Chairman Brendan Carr has long been a champion for empowering local stations, and we look forward to working with this FCC to modernize its local radio ownership rules and ensure local broadcasters can thrive in the communities they serve across the nation.”

Industry News

NAB Lauds Court Ruling in Google Anti-Trust Case

A federal judge in Virginia is agreeing with the Justice Department’s charge that Google operates with “monopoly power” in its internet advertising business. The ruling by District Judge Leonie Brinkema stated in part that by linking the ad server and publisher ad exchange businesses together, the company was able to create and keep monopoly power in those two markets. Google will appeal the ruling. NABimg president and CEO Curtis LeGeyt commented on the ruling saying, “Today’s decision affirms what local broadcasters and other publishers have long known: Google has used its dominance in the online advertising marketplace to disadvantage content creators and tilt the playing field. We commend the Department of Justice for taking on this critical case. As policymakers and regulators consider the implications of this ruling, we urge them to recognize that the same Big Tech dominance harming digital publishers is also undermining the advertising revenue local broadcasters rely on to serve their communities. We are encouraged that the FCC, under Chairman Carr’s leadership, is taking steps to modernize its rules and look forward to swift action that begins to level the competitive playing field.”

Industry Views

HC at the NAB: Radio, One Way or Another

By Holland Cooke
Consultant

imgThese conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…

“Take every available opportunity to connect with audiences.”

 Longtime programmer turned podcaster Buzz Knight moderated the session, “Cross-Platform Content Wins – Radio and Podcast Success Stories.” And here’s one now, a radio news guy I’d like to clone, WBZ-AM, Boston’s Matt Shearer, the next-gen’ talent whose skill set and perspective yields the sort of content that takes radio beyond those towers.

Shearer told us he “had been making video from my radio pieces. Now, I’m making radio from my video.” Whereupon Alpha Media EVP of content Phil Becker urged broadcasters to “focus on THAT they use you, not WHERE they use you.” And noting that – as “streaming services have divided audiences” – South Carolina Public Radio director Sean Birch recognizes that “We have to hit a bunch of audiences all at once.”

Common thread in panelists’ remarks: Broadcast and podcast listeners “are very different audiences;” and “we have to be where people are.” Still, revenue stacks-up in two piles: broadcast bucks and digital dimes. And Hubbard Radio EVP/programming Greg Strassell reckons, “Any engagement you do is an opportunity to promote the mothership.” Hubbard’s WTOP, Washington simulcasts its on-air programming via YouTube, and Greg says average Time Spend Listening there is 17 minutes.

“Using Social Media to Develop Community”

In this session, Beasley Media Group’s Dave Snyder recommends a Basic Success Framework:

— Understand your community. Rather than thinking platform (“We need to be on TikTok”), limit your reach to platforms that offer the most engagement potential. “Not all platforms will be a fit for your content.”
— Set your goals. What does success look like? Gauge value by engagement counts like Comments and Likes, rather than mere Views.
— Be authentic. Build brand guidelines, and have a moderation policy, and a style/tone guide. AI is a useful tool, “but it’s not authentic.”

Develop Engagement. Social media gives broadcasters a unique potential to:

— Share a behind-the-scenes view as content is created, “how the sausage is made,” giving your community a different perspective.
— Expose the community to content creators’ personalities. Building community is only possible if people feel like they actually “know” you.
— Interact with the audience. “Community building can’t just be about pushing content. Engagement flows two ways.”

Keep it going. “Once you have your Framework and Content plan, then comes the hard part.”

— “Consistency and cadence is probably the most important part of growing a consistently engaged community.”
— “Use ‘the whole buffalo.’ Optimize your content for cross-platform use.”
— Use analytics to “build on what works and chuck what doesn’t.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

HC at the NAB: More Than Spots, Less Than Clutter

By Holland Cooke
Consultant

imgRadio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?

“We’re still in the same business. What’s changed is the tool box.”

Salem Media Group EVP, operations and revenue development Linnae Young was among panelists exploring “The Local Advertising Buying Landscape: What are Clients Buying, and how are Radio Sellers Succeeding or Missing Out?” Her laser-like focus is on the client’s need: “The HVAC company has two trucks and wants six.”

Ditto from session moderator Mike Hulvey, the Radio Advertising Bureau’s president & CEO. He called pitching a multi-store McDonald’s franchisee, who heard-him-out, then asked “Will that idea sell a hamburger?”

We sure have ideas. Researcher Gordon Borrell reckons that “the biggest mistake radio stations are making is underestimating the potential [of digital].” Many now sell video advertising. Prospects “don’t have any questions about radio, other than ‘Can you lower the price?’ They have lots of questions about digital.” Be their guide.

And obsess on outcomes. “Stop with the tactics,” urges Marketron senior director of digital strategy Dustin Wilson. “It’s all about solutions-based selling.”

“As radio has encountered increased pressure on revenue, it has often increased spot loads.”

Ad nauseam, in the view of Edison Research co-founder & president Larry Rosin, whose Ted Talk-type session “Considering Spot Loads” was plainspoken.

Radio has violated what Larry calls “The Commercial Broadcast Bargain” – the unspoken deal that content is worth the time spent listening to ads. “We’ve tilted the bargain in an unfair way,” he said, pointing to “fewer, but much longer breaks; and many, many [music] stations now loading all their spots into two interminable breaks per hour.”

Rosin’s team has long tracked listening habits through its Infinite Dial series, and the trend is clear: Radio’s “Share of Ear” never fully recovered after the pandemic; and commercial loads went up during that time.

“The real problem” is not understanding how ‘Infinite’ today’s ‘Dial’ is, “ignoring the fact that there are other things to listen to.” Ad loads tend to be shorter in podcasts and in non-paid streams. These ad-supported competitors never run more than two spots back-to-back. And increasingly, Americans are paying for ad-free content, via SiriusXM, Spotify, YouTube Premium, and others.

Solutions? Larry was clear: “What I’m NOT saying: ‘cut the load and charge more’ in today’s low-demand environment.”

— Even if you can’t lower total inventory, consider more shorter breaks. “Listeners have, or at least had, an internal clock: song (3 minutes) – song (3 minutes) – song (3 minutes) – break (3 minutes). When you ask music radio consumers, a break should be the length of a song. The two long breaks clock simply can’t be the best we can do for advertisers.”
— Bonus on Rating, not Share, which would “reorient radio programmers to consider ALL competitors, not just other local stations. Radio’s insular world hurts it.”
— Don’t demonize commercials – “a disservice to advertisers” – the way we seem to when we call the stop set “a break;” or tout commercial-free hours to pump-up a daypart (then overdose the load in adjacent hours).
— Improve the quality of commercials.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

U.S. Senate Reintroduces AM Radio Bill

The U.S. Senate is reintroducing the AM Radio for Every Vehicle Act. If passed into law, it would “require the Transportation Secretary to issue a rule requiring vehicles manufactured in or imported into the U.S. to have devices installed that provide access to AM radio. It would also, among other things, ensure that AM is easily accessible to the driver and require motor vehicles that do not include AM radio (in the period between enactment and prior to the Transportation Secretary issuing the new rule) to be labeled as such to consumers in a clear and conspicuous manner.” The NAB responds to the news saying that “recent disasters like the Los Angeles wildfires and hurricanes in the southeast underscore AM radio’s unique role in delivering evacuation orders, emergency alerts and recovery information under the most challenging conditions. Its unmatched reach ensures critical information reaches those who need it, including rural and remote areas where cellular networks and internet access are unreliable.” NAB adds that “more than 125 organizations, including the National Emergency Management Association, American Farm Bureau Federation, AARP, Native Public Media, and the National Association of Black Owned Broadcasters, have endorsed the AM Radio for Every Vehicle Act. Their support underscores AM radio’s vital role in public safety and its importance to communities nationwide.”

Industry News

NAB Statement on 2024 Presidential and Congressional Election

In response to the 2024 presidential and congressional election, the NAB released the following statement: im“NAB congratulates President-Elect Trump and the new and returning members of Congress. Local television and radio stations are committed to working with the next administration on policies that will enable increased investment in local journalism, emergency information, sports and entertainment on which our communities rely. NAB will continue its bipartisan work with policymakers to strengthen this free, local service that is essential to our democracy.”

Industry News

Concern Over FM Station Class “A10” Proposal

FCC Under the Federal Communications Commission’s consideration is a proposal from Commander Communications Corporation that would create an FM broadcasting class known as “A10.” In addition to enhancing coverage in rural and underserved areas, it would grant power upgrades for roughly 1,400 Class A FMs, allowing a maximum of 10,000 watts. Approval would depend on a station’s geographical zone; tower height; and separation requirements. While the National Association of Broadcasters recognizes potential benefits for listeners – especially during emergencies – it urges caution owing  to possible negative impacts. The NAB generally supports proposals designed to improve coverage areas, but says the “A10” proposal lacks technical analysis and information on how many stations may be upgradable. An NAB filing notes that, “While this could lead to improved service for additional listeners, it could also further squeeze the band in more markets and impact more FM services.” Also opposed is Cumulus Media, which cites an “unacceptable risk” to stations already competing against streaming services. Conversely, the Multicultural Media, Telecom & Internet Council favors the suggestion, stressing that many stations that would qualify for the upgrade are owned by minority and small-scale operators. This proposal would replace an earlier FCC one for a Class C4 FM station category. More than 100 independent and minority owners backed the idea, but it ran into opposition from larger companies and the NAB.

Industry News

WRHU GM John Mullen is This Week’s Guest on Harrison Podcast

John Mullen is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Mullen is tremendously accomplished and respected in college and university radio broadcasting holding the position of general manager at one of the most celebrated and prestigious campus stations in America – WRHU-FM and WRHU.org at Hofstra University in Hempstead, NY. WRHU has been honored with multiple NAB Marconi Awards – some in categories usually reserved for professional, commercial outlets. The high-profile station also has an impressive track record of working with New York City commercial radio in the production of major league PBP sports programming and then some. Some of the nation’s leading broadcasters – including legends – have come up through Hofstra’s Lawrence Herbert School of Communication. TALKERS has partnered with WRHU for five recent installments of its 27-year run of annual national talk media industry conferences. Harrison states, “Obviously, I know our guest very well. I am proud to call him a friend and a colleague. He is a man who left a successful career in New York City radio programming and management years back to become a master educator in the field of radio and play a role, year after year, in the training and inspiring of young, fresh careers in the business of communications. He is one of the industry’s most astute experts and a man very closely in touch with the feelings and culture of the next generation of radio and television broadcasters. What he says in this interview contains important insights into the state and future of radio.” To listen to the podcast in its entirety, click here

Industry News

House Subcommittee Sends AM Radio Act to the Full House

The House Energy and Commerce Subcommittee on Innovation, Data and Commerce successfully marks up the “AM Radio for Every Vehicle Act,” sending it to the full House of Representatives for a vote. Subcommittee chair Rep. Gus Bilirakis (FL-12) stated, “At our legislative hearing, we heard from ourim witnesses about the importance of having a robust emergency alert and public safety communications infrastructure. Further, rural and underserved Americans still enjoy listening to AM radio broadcasts for their diverse viewpoints. Given AM radio’s significant reach as a medium, much of it taking place in vehicles, we immust ensure it remains a readily available option for all Americans, particularly as we approach hurricane season.” In response NAB president and CEO Curtis LeGeyt states, “NAB applauds today’s markup and passage of the ‘AM Radio for Every Vehicle Act.’ This critical legislation ensures that the 82 million Americans who rely on AM radio each month will continue to have access to diverse programming, local news and essential emergency information. AM radio is the backbone of our Emergency Alert System, providing timely alerts and information during disasters and emergencies, ensuring that critical communication remains available even when cell and broadband services fail.”

Industry News

House Committee to Hold Markup on AM Radio Legislation

House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-WA) and Innovation, Data, and Commerce Subcommittee Chair Gus Bilirakis (R-FL) are holding a markup of three bills – including the AM Radio for Every Vehicle Act – tomorrow (5/23) at 10:00 am ET. The markup is the key formal step a committee takes for the bill to advance to the floor. NAB president and CEO Curtis LeGeyt says, “With more than 310 bipartisan cosponsors in the House and Senate, the AM Radio for Every Vehicle Act demonstrates overwhelming support in Congress for the critical role of AM radio in America’s public safety infrastructure. The nation’s broadcasters are grateful for Congress’s continued commitment to AM radio as they work to ensure this bill is passed and enacted into law for the benefit of all consumers.”

Industry News

AM Radio Legislative Hearing Set

Congressional Seal“Draft Legislation to Preserve Americans’ Access to AM Radio” is the title of a legislative hearing that House Energy and Commerce Committee chair Cathy McMorris Rodgers (R-Washington) and ranking member Frank Pallone (D-New Jersey) will hold the last day of the month (4/30). Rodgers and Pallone previously released draft legislation that mirrors legislative language the Senate Commerce Committee passed out last year. NAB president/CEO Curtis LeGeyt comments, “NAB is deeply grateful to chair Rodgers and ranking member Pallone for their continued leadership in safeguarding continued access to AM radio in new cars. With 82 million monthly listeners, AM radio is the backbone of the Emergency Alert System and serves as a trusted source of factual news and diverse programming in communities across the country. Local broadcasters look forward to continuing to work with [Rodgers, Pallone] and all committee members to ensure this critical communications medium remains accessible to listeners across the country.” The AM Radio for Every Vehicle Act (S.1669/H.R. 3413) currently has 48 co-sponsors in the Senate and 245 House co-sponsors. In related news KFNX, Phoenix owner Bill Brady will be delivering an address titled “The Case for AM Radio” at the forthcoming TALKERS 2024:Radio and Beyond conference on June 7 at Hofstra University.  More information in stories below and here.
Industry News

NAB Names Sibori Senior Director of Communications

The National Association of Broadcasters announces that Gabriela Sibori joins the organization as senior director of communications on the NAB Public Affairs team. Sibori, who most recently served as aim senior adviser at the U.S. Department of Health and Human Services, will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. NAB EVP, public affairs and chief of staff Michelle Lehman says, “Gaby is a seasoned policy communicator whose years of government service have equipped her with a profound understanding of effective and strategic communications. Broadcasters will benefit from Gaby’s deep expertise in shaping messaging on the most important issues facing our industry, and we are thrilled to have her on the team.”

Industry News

TALKERS News Notes

The NAB launches the 2024 Election Toolkit – an online resource that provides local television and radio broadcasters with tips and resources to combat misinformation, drive get-out-the-vote efforts and cover local, state and federal elections. NAB president and CEO Curtis LeGeyt states, “Research suggests only about a third of Americans believe the upcoming 2024 election will be both honest and open, and nearly two-thirds believe that disinformation will influence the outcome. Broadcasters’ trusted local journalism combats the overwhelming tide of misinformation and disinformation online, making our role in providing accurate information this election season more important than ever.” Check it out here.

Former President Donald Trump sat down for a wide-ranging interview with WABC, New York’s Sid Rosenberg, on the “Sid and Friends in the Morning” program. Trump talked about his stance on abortion, the war in Gaza and his bid to win the White House this November.

Cumulus Media and MLB’s Los Angeles Dodgers agree to renew their partnership to air Dodgers games on KYVB, Oxnard-Ventura.

Cumulus Media’s Westwood One is the official network audio broadcast partner of the NCAA, and will once again be home to every game in the NCAA Division I Men’s Basketball Tournament. Westwood One will present each game through the National Championship on April 8.

Industry News

NAB Releases AM Radio Report

The National Association of Broadcasters today released a report detailing the public safety importance of AM radio, which serves as the backbone of the Emergency Alert System. NAB is releasingim the report as momentum grows in Congress for legislation to ensure AM radio is accessible to the public in all vehicles. NAB president and CEO Curtis LeGeyt states, “When disaster strikes, AM radio has proven time and again its invaluable role as a source of factual, authoritative, up-to-the-minute information that saves lives. It is also a home to a diversity of programming that is often unavailable on other mediums and particularly important to otherwise underserved communities. It is critical that Congress address the need for AM radio capability in vehicles to ensure Americans can turn to local AM stations when they need them the most.” See the report here.

Industry News

NAB’s LeGeyt Testifies on AI Impact on Broadcasters

NAB president and CEO Curtis LeGeyt testified before the U.S. Senate Judiciary Committee’s Subcommittee on Privacy, Technology and the Law yesterday (1/10) at the hearing, Oversight of A.I.: The Future of Journalism. LeGeyt testified that while broadcasters embrace technologies thatim can advance their mission and enable them to better-serve communities with quicker alerts and more local news, he shared broadcasters’ concerns about AI without appropriate guardrails in place. He presented three primary concerns; 1) that the use of broadcasters’ news content in AI models, without authorization, diminishes their audience trust and their reinvestment in local news; 2) the use of AI to doctor, manipulate or misappropriate the likeness of trusted radio or television personalities risks spreading misinformation or even perpetrating fraud; and 3) the rising prevalence of deepfakes make it increasingly burdensome for both newsrooms and users to identify and distinguish legitimate, copyrighted broadcast content, from the unvetted and potentially inaccurate content being generated by AI.

Industry News

NAB Announces 2023 Marconi Winners

NAB announced the winners of the 2023 Marconi Awards at last night’s ceremony at NAB Show Newim York. The spoken-word winners included: Legendary Radio Station of the Year – all-news KCBS-AM, San Francisco; Network/Syndicated Personality of the Year – Rich Eisen, Westwood One; Best Podcast of the Year – “The Letter,” KSL-FM, Salt Lake City; News/Talk Station of the Year – WTOP-FM, Washington, DC; and Sports Station of the Year – WBZ-FM, Boston.

Industry News

Senate Commerce Committee Passes AM Radio Bill

Today (7/27), the Senate Committee on Commerce, Science and Transportation held an executive session to consider numerous bills and passed the AM Radio for Every Vehicle Act to move to the next step toward becoming law. NAB president and CEO Curtis LeGeyt comments, “NAB applauds today’s Senate Commerceim Committee passage of the AM Radio for Every Vehicle Act. This legislation will ensure that the tens of millions of AM radio listeners across the country retain access to local news, diverse community programming and emergency information. Moreover, this legislation enables AM radio’s continued role as the backbone of the nation’s Emergency Alert System. We thank Sens. Markey and Cruz, Chair Cantwell and the bipartisan cosponsors of this bill for their leadership to safeguard AM radio’s pivotal role in keeping the public informed when disaster strikes. We urge swift passage of this important legislation.”

Industry News

Save AM Radio in Cars Legislation Introduced

The bill – sponsored by a bi-partisan, bi-cameral group including Senators Ed Markey (D-MA), Ted Cruz (R-TX),Tammy Baldwin (D-WI), Deb Fischer (R-NE), Ben Ray Luján (D-NM) and J.D. Vance (R-OH), and Representatives Josh Gottheimer (D-NJ-5), Bruce Westerman (R-AR-4), Tom Kean, Jr. (R-NJ-7), Rob Menendez (D-NJ-8) and Maria Gluesenkamp Perez (D-WA-3) – would “direct federal regulators to require automakers to maintain AM broadcast radio in their new vehicles at no additional charge.” Specifically, the bill would do three things: 1) Direct the National Highway Traffic Safety Administration (NHTSA) to issue a rule that requires automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge; 2) Require any automaker that sells vehicles without access to AM broadcast radio before the effective date of the NHTSA regulation to clearly disclose to consumers that the vehicle lacks access to AM broadcast radio; and 3) Direct the Government Accountability Office (GAO) to study whether alternative communication systems could fully replicate the reach and effectiveness of AM broadcast radio for alerting the public to emergencies. NAB president and CEO Curtis LeGeyt comments, “NAB commends Sens. Markey, Cruz, Baldwin, Fischer, Luján and Vance, and Reps. Gottheimer, Westerman, Kean, Menendez and Gluesenkamp Perez, for their leadership in advocating for AM radio listeners. This legislation ensures that the tens of million Americans who depend on AM radio for news, entertainment and critical safety information each month can continue to have access to this reliable communications medium. As the backbone of the Emergency Alert System, AM radio is instrumental in promptly disseminating vital information across all mediums during crises, ensuring that communities remain safe and well-informed. America’s local broadcasters applaud the bill’s authors and supporters for recognizing AM radio’s critical role in our nation’s public safety infrastructure.”

Industry News

2023 Marconi Nominations Open

The National Association of Broadcasters (NAB) announces today that the 2023 Marconi Radio Award nomination window is now open through May 31. The Marconi Radio Awards recognize overall excellence and performance in radio. The winners of the 2023 Marconi Radio Awards will be announced during a special dinner program on October 25, 2023 at the Javits Center during the NAB Show New York.

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

NAB Crystal Finalists Revealed; KTAR-FM to Receive Heritage Award

The National Association of Broadcasters announces the finalists for the 36th annual NAB Crystal Radio Awards that recognize radio stations for their year-round commitment to community service. The finalists will be celebrated, and the winners announced during the We Are Broadcasters Awards ceremony at 10:00 am on April 18 on the Main Stage at NAB Show in Las Vegas. NAB will also present Bonneville International’s news/talk KTAR-FM, Phoenix with the esteemed Crystal Heritage Award during the ceremony. The Heritage Award recognizes radio stations that have won a total of five Crystal Radio Awards for exceptional year-round community service efforts. Only 10 other stations have received this honor. See the finalists for this year’s awards here.

Industry Views

NAB Out of Step on Non-Competes

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

It’s tough enough for radio talent to navigate stable careers in these days of consolidated station ownership, personnel cutbacks and drastic salary reductions – but the NAB’s newly stated stance on non-competes adds insult to injury and is out of step with the interests of beleaguered professionals still hanging on for dear life in the programming sector of this industry. I understand that the National Association of Broadcasters is at heart a lobbying group representing the interests of the medium’s ownership but, c’mon – non-competes really are of another era and egregiously unfair.

This week the NAB announced that they were not in favor of the FTC ruling to ban non-compete clauses that prevent radio talent from crossing the street. The FTC is proposing the ban on non-competes for a broad section of industries compelling dozens of industry lobbies to sign a letter to Congress in opposition to the ban.

The lobbyists’ letter says that the FTC’s rule would invalidate millions of contracts around the country that courts, scholars, and economists have found entirely reasonable and beneficial for both businesses and employees. “Accordingly, we ask you (Congress) to exercise your oversight and appropriations authority to closely examine the FTC’s proposed rule-making.”

Government interference with the practices of any industry, especially in the area of freedom of competition, is never a good idea. The NAB and other industries believe banning non-competes constitutes FTC overreach. And that is a solid argument. However, the NAB also suggests that broadcasters present a unique case for non-compete clauses due to the “substantial investments broadcasters make in promoting on-air talent.” That’s where they are grossly behind the times.

Maybe in TV. But it has been decades since any radio company has made any investment in promoting their on-air talent. Do you have a $500 “name” jingle? Where are the billboards? Whatever happened to TV and newspaper ads?

Non-competes are deployed in most industries to protect trade secrets. All of radio’s trade secrets are on the air!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Industry News

Broadcaster Dick Chapin Passes at 99

Dick Chapin died at age 99 on January 5 in Lincoln, Nebraska. The Nebraska Broadcasters Association says Chapin got his start in broadcasting in March 1953 when he joined KFOR, Lincoln as an account executive.  He soon rose to general manager for KFOR-AM and KFOR-TV. In 1958 he was named VP of the stations’ owner, Stuart Investment Company. In 1989, he formed his own media brokerage firm, Chapin Enterprises. He also went into station ownership purchasing radio station KSYZ, Grand Island which he helped manage and later sold in 1999. Chapin served as chairman of the National Association of Broadcasters, a position that capped 11 years of NAB service. In 1974, he received the NAB Distinguished Service Award. He also was elected chairman of the Radio Advertising Bureau in 1983.

Features

Remembering Overnight Sensation Jim Bohannon

By Mike Kinosian
TALKERS magazine
Managing Editor

 

LOS ANGELES — Talk radio’s tightknit community is reeling as it mourns the passing of one of the format’s genuine iconic stalwarts, Jim Bohannon, who has died at the age of 78.

“Class act” epitomized peerless communicator Bohannon, who – while enjoying the luxury of a national Westwood One platform – possessed a palpably authentic on-air style that enamored him to a huge, loyal following.

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Front Page News Industry News

Thursday, October 20, 2022

‘CarPro’ Automotive Industry Expert Jerry Reynolds is This Week’s Guest on Harrison Podcast. Since its invention in the early 20th century, the automobile’s impact on society (not to mention radio) has been immeasurable… and it continues to be to this very day. The horseless carriage has shaped our culture and influenced us economically, architecturally, culturally, and even psychologically. Jerry Reynolds is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Reynolds is a giant in the world of automotive media. With over 40 years in the automotive industry, much of it as a hugely successful Ford dealer in Dallas, he is a trusted source of automotive news, insider insight, and new car reviews. For the past two decades he, along with co-host Kevin McCarthy, has hosted a Saturday midday talk radio show about cars called “CarPro.” It’s heard for three hours locally on WBAP in the Dallas/Fort Worth market, where Reynolds is a household name, and then for an additional two hours nationally on news/talk stations across America via the CarPro Radio Network. It’s no wonder that the show is such a success – information about automobiles ties in directly with most of the topics discussed on the news/talk format… the economy, the environment, and the day-to-day necessities of living. And a solid show about cars is a magnet for a wide and deep array of potential advertisers. Reynolds’ stated mission is to educate consumers about the car buying process and provide them with the latest information, so listeners can make the best car buying decisions for their needs and budgets. Harrison and Reynolds take an enlightening deep-dive into how today’s automotive industry operates. To listen to the podcast in its entirety, please click here.

NAB Reveals 2022 Marconi Award Winners; KTAR-FM Named Legendary Station of the Year. The National Association of Broadcasters presented the 2022 NAB Marconi Radio Awards during a dinner celebration held last night (10/19) at the Javits Center at NAB Show New York. Established in 1989 and named after inventor and Nobel Prize winner Guglielmo Marconi, the NAB Marconi Radio Awards are given to radio stations and outstanding on-air personalities to recognize excellence in radio. Bonneville’s news/talk KTAR-FM, Phoenix was named Legendary Station of the Year. Bonneville Phoenix SVP and market manger Ryan Hatch states, “For more than 100 years, KTAR has been built on the backs of broadcasting legends. We are honored and thrilled to win one of the most coveted awards in broadcasting. I’m so proud of our talented Bonneville Phoenix team who continues to embody the legacy of building up, connecting, and informing the community that we serve.” Other spoken-word stations and personalities recognized by the NAB include: Joel Oxley of Hubbard Broadcasting’s all-news WTOP-FM, Washington was honored as Legendary Radio Station Manager; Network/Syndicated Personality of the Year went to Premiere NetworksDan Patrick; Major Market Personality of the Year is Greg Hill of Audacy’s sports talk WEEI, Boston; Major Market Station of the Year went to Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta; Pathfinder Communications’ WOWO-AM, Fort Wayne was honored as Medium Market Station of the Year; CMG’s KRMG-FM, Tulsa was named News/Talk Station of the Year; Audacy’s WXYT-FM, Detroit took home Sports Station of the Year; and College Station of the Year went to Hofstra University’s WRHU-FM, Hempstead, N.Y. See the complete list of winners here.

Radio America to Syndicate ‘The Todd Herman Show.’ Former tech executive and current media personality Todd Herman is joining Radio America as the network is entering into a new distribution and sales agreement with his daily podcast and the debut of the new weekend program, “The Todd Herman Show,” beginning November 5. Herman hosted a regular program on KTTH-AM, Seattle for eight years and, for six years of that time, was a regular fill-in for Rush Limbaugh until Rush’s passing in 2021. Radio America president and CEO Mike Paradiso says, “Todd is a phenomenal talent that knows how to connect with listeners and advertisers. His daily podcast is a great addition to our podcast lineup and we love the opportunity to bring his show back to a national radio audience.” Herman a CEO and founder of a start-up and an executive with Microsoft, says, “I am feeling such gratitude to be welcomed to Radio America, where our God-given right to speak freely is practiced by some of the greatest voices in radio and podcasting. I thank God, my team, and my podcast family for getting us here.”

Triton Digital Releases Top U.S. Podcast Report for September. This report ranks the top podcasts in the U.S. for the month of September 2022, based on average weekly downloads. There was a little jockeying at the top of the chart as “NPR News Now” returns to the #1 position and audiochuck’s “Crime Junkie” falls to #2. Wondery’s “Morbid” climbs to #3 and Cumulus Podcast Network’s “The Ben Shapiro Show” falls back to #4. Other radio-related podcasts near the top of the chart include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” up one notch to #14, and Cumulus’ “The Mark Levin Podcast” is at #19. You can see the complete chart ranking the top 100 podcasts here.

PodcastOne Teams with XG Productions for ‘Talk to Me’ Podcast. A new partnership between PodcastOne and XG Productions includes the new podcast series, “Talk to Me.”  On this program, listeners will be taken into the exciting inside story of the world’s first hostage negotiation team, which was created inside America’s largest police department, the NYPD in the early 1970s. The first episode of “Talk to Me,” tells the story of the infamous Attica prison riots. Written and narrated by veteran South Bronx detective and New York Times bestselling author Edward Conlon, “Talk to Me” tells the inside story of how and why the field of hostage negotiations was created. In the wake of major 1970s tragedies such as the Attica prison riot, the massacre of Israeli athletes at the Munich Olympics, and the Brooklyn bank robbery that inspired the film “Dog Day Afternoon,” the NYPD recognized an urgent need to develop a protocol for handling incendiary hostage incidents. With news archives and first-hand accounts from hostage team founders Frank Bolz and Harvey Schlossberg, the podcast brings to life cases big and small to explore what worked — and what didn’t. The world’s first hostage negotiation team pioneered the use of psychology in saving lives and created a model that is still used around the world today.

GBH, El Planeta, and Harvard Medical School Team for Spanish-Language Podcast and Radio Show. Public media organization GBH announces it is teaming up with the journalists at the local outlet El Planeta (and its national counterpart, El Tiempo Latino), to produce “Salud,” a podcast and 30-minute radio show focused on health issues important to the Hispanic community. GBH News will lend its production facilities and distribution channels to the program. The Harvard Medical School Office for Diversity Inclusion and Community Partnership will provide expertise and guidance on medical matters. “Salud” will air on WGBH-FM 9:30 am on Saturdays, beginning on October 22 for an initial run of eight weeks. The show will be available on demand on YouTube and all major podcast platforms the Thursday before each broadcast date. GBH general manager for news Pam Johnston says, “Collaborating with El Planeta and the Office for Diversity Inclusion and Community Partnership at Harvard Medical School allows us to super-serve the local and national Hispanic communities with in-depth stories of significant importance to their health and well-being. Bringing these stories to the audience in their native language further reflects our deep commitment to engage with a broad and growing range of listeners.”

The Economy/New Tax Brackets, Russia-Ukraine War, Midterms, Donald Trump Legal Issues, Truss on the Ropes, and Kanye West Controversy Among Top News/Talk Stories Yesterday (10/19). Inflation, the up-and-down financial markets, and fears of a recession, combined with the IRS’ announcement of new, lower tax brackets; Russia’s kamikaze drone strikes on Ukraine’s infrastructure; the debates ahead of November’s midterm elections; the numerous legal issues facing former President Donald Trump; Liz Truss’ tenuous hold on her Prime Minister role with Britain’s Conservative Party; and the anti-Semitic rants from rapper and fashion mogul Ye were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.