Monday Memo: Water You Known For?
By Holland Cooke
Consultant
My kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.
With replacement hardware inbound from – where else? – Amazon, we’re coping, filling pitchers in the first-floor loo. Yet, days later, we still reach for the broken kitchen faucet, force-of-habit.
WHAT IF someone pushes your station’s button, or goes to download your podcast, and nothing comes out?
What are you known-for? What would be missed if you weren’t still doing it?
Explain that-you-do what-you-do-well, things listeners thirst for, especially things they can only get from you. And make every effort to deliver.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
Hillsdal 101.7 FM – is managed by Scot Bertram, who says, “‘The Radio Free Hillsdale Hour’ is designed to bring listeners as close to the Hillsdale experience as possible without having to be on campus. You can’t get [to Hillsdale] unless you intentionally want to be here. We have many people who like Hillsdale, love Hillsdale, admire Hillsdale. The show is an attempt to allow them to be close to what we’re doing without being here on campus.” Bertram says that Vince Benedetto, president and founder of Bold Gold Media Group, airs the “Radio Free Hillsdale Hour” on two of his 15 stations and says the show gives variety to his stations, which mostly broadcast conservative talk radio focused on current events.
Beshear will host a new series of live specials, “Andy Beshear Presents,” airing exclusively on SiriusXM Progress. The series will premiere Tuesday, September 9 at 12:00 noon ET. Beshear will be joined by fellow Progress host John Fugelsang and will take calls from listeners across the country. Governor Beshear says. “I want this podcast to be a space to bring people together – especially in such a stressful and divisive time in our country. This is a conversation with friends and we talk about things that matter to all of us: sports, politics, pop culture, our kids. I’m excited to expand this conversation with listeners across the country on SiriusXM, highlighting a wide range of voices and ideas that can help move us all forward, together.”
featured live each night from 6:00 pm to 8:00 pm ET. Root says, “Tens of millions of die-hard Trump supporters go to theGatewayPundit.com 24/7 for the news and opinions that you won’t find in the mainstream media. It’s the perfect platform and synergy for my podcast. This is a marriage made in heaven. My daily podcast offers raw truth, the most exciting content for MAGA fans, and the most intense, passionate, combative, controversial, in-your-face, high-energy show anywhere in American media, combined with the biggest personality, and the loudest MAGA mouth on the planet. My show takes your breath away. It’s two hours of ‘pedal to the metal, balls to the walls,’ without taking a breath.”
show was on Friday (6/6). Shattuck – whose career includes time spent as producer of Boston Herald Radio, producer and host at WRKO and WTKK-FM in Boston, as well as editor at the Boston Herald – hosted the midday show at WTIC for the past four years. He also produces and hosts the podcast, “Burn Barrel,” and will continue with that effort. Audacy is going syndicated in the daypart featuring FOX News Radio’s “The Brian Kilmeade Show” followed by “The Erick Erickson Show.”
fans their “essential end-of-day rundown of the four most important stories breaking while you were busy.” The Erickson show says “4 Things to Know This Afternoon” delivers “smart analysis of the four biggest headlines shaping the nation and the world in less than ten minutes. From national security to culture, economics to politics, Erick distills the noise into clarity – cutting through the spin with conviction, context, and a clear-eyed view of where things stand.”
School with Dom Giordano” – a phrase inspired by the recent TALKERS conference “Generations 2025” held earlier this year in conjunction with IBS NY 2025. The podcast will be carried on the industry’s major platforms.
NPR’s “NPR News Now” and “Up First” remain in the #1 and #2 positions, respectively. Other radio-related podcasts of note include Salem Podcast Network’s “The Charlie Kirk Show” steady at #6, Cumulus Podcast Network’s “VINCE” falling five places to #8 and iHeartRadio’s “The Clay Travis and Buck Sexton Show” dipping one place to #14. 
TALKERS publisher Michael Harrison introduced the term in the 1990s, inviting us to think-beyond the real-time audio we were sending up those towers. What he described seemed conceptual, even futuristic, back then, when we were still logging-onto AOL via dial-up (screech).
Podcast Metrics. The top six podcasts are unchanged in rank from the previous chart from Edison with “The Joe Rogan Experience” at #1, followed by “Crime Junkie” at #2, and “The Daily” at #3. Other radio-related podcasts of note include “The Ramsey Show” at #20, “The Dan Bongino Show” at #21, “The Ben Shapiro Show” at #22, and “The Shawn Ryan Show” at #29. 
nationally with affiliate relations and sales handled by Compass Media Networks. Pags says, “This is more than a podcast. It’s a platform for real talk in a world drowning in propaganda. They’ve tried everything to shut me up, but I’m getting louder. Salem understands our fight, and I’m honored to team up with them.” Salem chief strategy officer Brad Parscale says, “We’re thrilled to welcome Joe Pags to the Salem Podcast Network. He brings massive credibility, a loyal national audience, and the courage that’s desperately needed right now. This show is going to shake things up.”
Komando Show’ is a nationally syndicated tech radio show heard on over 510 stations, SiriusXM, podcasts and streaming platforms, reaching millions every week. And guess what? We’re based right here in Phoenix. This is the job if you want to level up your career in broadcast and podcasting without leaving the Valley.” 
These conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…
representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” 
Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. 
with more than 250 affiliate stations. Coglianese comments, “I am beyond thrilled to be stepping into this role with Westwood One and Silverloch and can’t thank my WMAL family in Washington enough for the eight incredible years we’ve already spent together. I also want to offer a special thank you to Dan Bongino for selflessly returning to service for his country. His decency and sacrifice are a true testament to his character. Now we take things to the next level. I’m deeply conscious of the history-making legacies of these broadcasts, which is why we will be delivering the ultimate three-hour live radio show and one-hour podcast for the millions of Americans who demand the truth.” Westwood One president Collin Jones adds, “Vince’s star has been on the rise, and we’re thrilled to welcome him to the unparalleled Westwood One platform to expand his reach even further. Vince’s unparalleled ability to combine realism with sharp political insight makes him the ideal host to captivate audiences across both live radio and podcasting. ‘The VINCE Show’ and ‘VINCE’ podcast will quickly become cornerstones of our industry-leading conservative talk lineup.”
Canceled (WOKV-FM, Jacksonville) Talk Radio Host Returns With Political Podcast “Mark Kaye Saves the Republic!”Radio talk show host and Newsmax TV personality Mark Kaye tells TALKERS that he’s launching an entertaining new political podcast, “Mark Kaye Saves the Republic!”
The new daily podcast and livestream promises to deliver fun and informative takes on breaking news and political headlines. Mark approaches the show with his trademark high energy and quick wit to create what he describes as “a cool atmosphere for all his loyal listeners affectionately called Kayetriots.” Kaye states, “I am beyond excited to create entertaining and informative daily content again. Since I was canceled [by WOKV-FM, Jacksonville], my audience has been struggling to find real news and true conservative values on the radio or anywhere else. This is not just another news podcast. It’s an online world where patriotic Americans come together to get the daily information and inspiration they need to keep fighting for this great country. My listeners and I are going to save the republic and we’re going to have a lot of fun doing it!” The show kicks off this week with live coverage from the Presidential Debate in Philadelphia. “Mark Kaye Saves The Republic!” is produced by Kayetriot Media.
Heidi Harris Inducted Into the Nevada Broadcasters Hall of Fame. After 26 years in radio including stints at KXNT and KDWN in Las Vegas, veteran talk show host Heidi Harris was inducted into the Nevada Broadcasters Hall of Fame this past weekend (9/7). Harris tells TALKERS, “It’s an honor to be recognized by the Nevada Broadcasters Association, which works tirelessly on behalf of the broadcasting community, and awards generous scholarships every year to the next generation of broadcasters.” Harris continues to be a trailblazer presenting “The Heidi Harris Show” as an online streaming and video podcast production.
few weeks. Dobbs was part of the debut of CNN in 1980, serving as vice president and host of the “Moneyline” program. He joined FOX Business in 2011 and served there until exiting in 2021 after being named in the Smartmatic defamation suit. During his career, Dobbs also hosted a talk radio show syndicated by United Stations Radio Networks from 2008 through 2012. He also hosted the “Lou Dobbs Financial Report” syndicated by Salem Radio Network. The program “Lou Dobbs Tonight” won an Emmy in 2004, and Dobbs won a George Foster Peabody Award for his coverage of the 1987 stock market crash.
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
bestselling author Joe Garner. The podcast is being co-executive produced by Paul Bahr of Peachtree Sound and Ron Hartenbaum of WYD Media. Garner says, “In each episode, we explore the hidden aspects of everyday life. From why popcorn pops to the science behind your favorite songs. ‘OK Now You Know’ offers a fresh look at the world around us.” Hartenbaum adds, “We’re not just sharing information; we’re inspiring curiosity. ‘OK Now You Know’ makes every day a chance to learn something new.”
Saturdays at 10:00 am ET on SiriusXM’s bipartisan P.O.T.U.S. channel. This show will contain major interviews and showcase conversations and debates with Mediaite writers and editors, along with top reporters from various outlets. These roundtable discussions will cover the intersection of media and politics, the inner workings of the media world, and the biggest industry stories of the week. The inaugural episode features an in-depth interview with ABC News anchor George Stephanopoulos.
Comedy is the top genre among weekly podcast listeners age 13+. Edison says 19 genres have been identified as having at least one percent reach among weekly podcast listeners aged 13 and older in Q1 2024. Edison defines a podcast’s genre using its primary genre in Apple Podcasts. Society & Culture (#2) moved ahead of News (#3) while True Crime followed at #4 and Sports came in at #5. 
revenue was $102 million, down 5.5% from the same period a year ago. The company’s Digital Audio Group revenue was $239 million, up 7% over Q1 2023. Breaking that segment down, Digital (excluding Podcast) revenue was $148.3 million (up 1.2%), and Podcast revenue was $90.6 million (up 18%). iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report our first quarter of year-over-year Adjusted EBITDA growth in five quarters, driven by the substantial sequential year-over-year improvement in the performance of all our segments: the Multiplatform Group, the Digital Audio Group, and the Audio and Media Services Group – with the Digital Audio Group hitting its best Q1 EBITDA margin ever. Additionally, our Q1 results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. Although the marketplace continues to be dynamic, we continue to see meaningful opportunities for growth in our businesses and we remain confident in 2024 as a recovery year.”