Tag: Podcast Brand Impact Database

Nielsen releases its latest Podcasting Today report that reveals a number of things including that podcasts represent about one-fifth (19%) of daily ad-supported audio listening time – second only to radio in the U.S. Other takeaways include: Listeners aged 18-34 spend 32% of their daily ad-supported audio time with podcasts; and podcasts consistently drive top funnel advertising impact. Nielsen says its Podcast Brand Impact Database draws on nearly 2,000 case studies and shows that podcast ads continue to drive strong brand awareness, motivate listeners to learn more, and purchase products. See the full report here.