BIA Advisory: Local Ad Revenue to Rise 6.1% in 2025
BIA Advisory Services is estimating that U.S. local advertising revenue in 2025 will reach $171 billion, excluding political spending, an increase of 6.1% over 2024. BIA vice president of forecasting and analysis
Nicole Ovadia says, “Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape. Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.” The forecast indicates strong growth in several sectors: Real Estate at 9.3%, Restaurants at 9.2%, and Retail at 6.8%. The Education and Automotive verticals are also experiencing substantial growth, with increases of 5% each.
LLC for $3.5 million and its Boston real estate – the location of its radio station offices – at 83 Leo M. Birmingham Parkway – to 83 Leo Property Owner LLC for $18.1 million. Audacy will lease back the studio property for a base rent of $40,000 per month. A hearing before U.S. Bankruptcy Judge Christopher Lopez is scheduled for February 20.