Pictured above is Talk Media Network nationally syndicated talk host Dr. Daliah Wachs giving blood yesterday (9/5) in recognition of 9th annual National Blood Donation Week/Day and the 10th year for Nevada Blood Donation Day. Wachs tells TALKERS that 43 states joined the program this year. She adds, “Today the blood donation center was packed and we are so grateful for all those who came out to donate blood.”
Talk Media Network nationally syndicated talk radio host and WTON, Staunton, Virginia owner Joe Thomas recently visited New Orleans affiliate station WGSO while in town broadcasting from the State Policy Network annual meeting. He’s pictured above (right) with WGSO operations director BJ Rust (left).
Talk radio host Joe Thomas says his Talk Media Network-syndicated program “First Thing Today” is launching a live Saturday morning edition beginning August 2. Thomas says, “The workplace paradigm has changed. Most Americans work just as much on Saturday as they do Monday-Friday, so they need to be up on the news and need a chance to talk about it just as much then.” He notes that his first affiliate for this Saturday edition is JVC Broadcasting’s WRCN, Riverhead, New York (Long Island). Thomas says, “WRCN is where my career really took off. I learned so much there, met my wife there, had our first child while I was there so it was a thrill to hear that John Caracciolo and JVC were bringing me back to 103.9 FM on Long Island for the first time since 1995!” Stations interested in the show can inquire via: willis@talkmedianetwork.com.
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”
Conventional industry wisdom: “If our morning star leaves, we’re dead. How could we replace them?”
First, loosen up the criteria. There are actual conversations taking place right now at an AC station between executives afraid to hire a great country jock because she has never “done AC.” Let that nonsense go and pay attention to the qualities of a star.
Consulting work brought regular demands to find star talent. Disruptive. Audience builders. Talent can be found anywhere, everywhere when we put down the notion of an ideal resume.
FAVORITE STORY: I was on the 23rd Street bus a few years ago. It was packed. There was a woman on her cell phone giving advice to a caller about living with a man prior to marriage. She had a big personality, easy to hear. New Yorker after New Yorker listened to this intriguing conversation and then… passenger after passenger started to express their opinions to this passenger, on a New York City bus, at rush hour. By the time she had to get off, half the bus was participating with her in her private conversation.
I wrote her a note on my card and asked her to please get in touch with me.
She did. We had coffee for one hour. It seemed like five minutes. Her life story was intriguing, overwhelming, timeless.
Anna Smith. “Anna on the Bus.” I had her in the production room at Audacy in New York and tough big city radio people gathered around the studio and whispered to me, “She should have her own show.”
Anna tells compelling stories: Her father was an 18-wheeler. He would arrive first with his deliveries. Dispatchers usually sent him to the back of the line because he was Black. After waiting for hours to dock, he was fined for late deliveries.
Anna lost several of her seven children to disease and shootings. No anger. Just “the way of the world.” Stories like that. She’s been on my show many times. She’s a radio star.
“Anna on the Bus.”
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
Pictured above at the weekend’s “Freedomfest” in Palm Springs, California is Joe Thomas (right) host of “First Thing Today” – syndicated nationally by Talk Media Network – and owner of WTON, Staunton, Virginia speaking with “Freedomfest” founder Mark Skousen (left). Thomas tells TALKERS, “During a weekend where libertarians faced the debate over Israel’s missile strikes against Iran and whether US borders should be open or not, we brought all of it to our listeners from Portland to Daytona each day!”
Talk Media Network nationally syndicated host Joe Thomas is broadcasting his “First Thing Today” program
all this week from Palm Springs, California at “Freedomfest.” Thomas tells TALKERS that at the event – billed as “The Largest Gathering of Free Minds”—he will cover everything from farming to energy and, of course, free markets. Thomas also operates Thomas Media LLC which owns news/talk WTON, Staunton/Waynesboro/Harrisonburg.
Nationally syndicated talk radio host Tom Sullivan announces that he is going to semi-retire from the business and his daily talk radio program distributed by Talk Media Network will end on May 30. Sullivan
says, “I am going to hang up the microphone… not completely… this show will come to a screeching halt on May 30. After that going to dabble in world of podcasting… I feel fine, feel healthy, and want to go out on top. I’ve been doing radio for 45 years… how grateful I am for each and every one of you. It’s time to move down the road and take the microphone from radio to podcast.” Sullivan – a successful financial services advisor – began his radio career in 1980 on KFBK, Sacramento doing daily business news reports. He expanded to hosting a general topic talk show first as a fill-host before getting his own program. He would often fill in for Rush Limbaugh on his syndication show and Sullivan later became one of the original hosts on FOX Business Network.
Pictured above is Talk Media Network nationally syndicated talk host Dr. Daliah Wachs introducing the “Radio’s Place in a Diverse, Digital World” panel.
Pictured above is WGDJ, Albany owner and talk host Paul Vandenburgh making a point while speaking on the “Launching and Managing a Career in a Changing Media Industry” panel.
Pictured above is WICC, Bridgeport talk host Lisa Wexler discussing the talk host’s responsibility to their listeners to be truthful with their audience.
All photos by Olivia Mannarino.
The Talk Media Network nationally syndicated program “The Dr. Daliah Wachs Show” is added to the program lineup at KEUN-AM, Eunice, Louisiana; WGNY-AM, Newburgh, New York; and WNRI, Woonsocket, Rhode Island.
Las Vegas-based talk media personality Wayne Allyn Root announces that his Talk Media Network nationally syndicated radio show will be simulcast as a two-hour podcast on UntamedNation.com and
streamed live on Rumble, and soon on both YouTube and X. Root tells TALKERS, “I’m thrilled to announce I’m now part of ‘Untamed Nation’ two hours a day. This gives my fans a daily choice – they can listen to my talk show on the radio, or they can watch both hours streamed as a podcast. Untamed is quite a unique platform. Untamed cuts through the noise and brings the truth to light. We are bold, empowering, and disruptive. No filters, no fear. Just raw untamed truth. It’s the perfect platform for ‘the loudest MAGA mouth in the world.’”
SiriusXM announces that Megyn Kelly will host a series of one-hour specials that will air on SiriusXM’s Triumph Channel 111. “Get Closer with Megyn Kelly” will run on Fridays throughout August with video available on the SiriusXM app with topics including marriage, aging, parenting, and sex.
The Talk Media Network syndicated Dr. Daliah Wachs show is now airing on KBJA, Salt Lake City in the 8:00 pm to 10:00 pm slot.
FOX News star Brian Kilmeade’s late morning talk radio program is added to the program lineup at Audacy’s news/talk WTIC-AM, Hartford in the 9:00 am to 11:00 am slot. Kilmeade tells TALKERS, “I’m thrilled to be joining the WTIC all-star lineup especially at this critical time in our election cycle. I can’t wait to meet and greet the listeners in person this summer!”
Talk Media Network nationally syndicated personality Wayne Allyn Root was the opening speaker at two Donald Trump events in Las Vegas over the weekend. On Saturday, he spoke at a Trump fundraiser at Ahern Hotel in Las Vegas. Then on Sunday, Root opened for Trump at a public outdoor rally.
By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host
WPHT, Philadelphia – daily
Talk Media Network – Sundays
When recently starting nightly on WPHT, Philadelphia, I asked program director Greg Stocker if there was anything else management needed from me. Greg said, “Do your show.”
Since that luncheon meeting his words have sifted through my fevered brain and I realized that at this moment in time, his words were profound: Do your show.
What he did not say:
Meet with sales.
Meet with HR.
Be sure to hit the live reads on time.
Don’t annoy (fill in the blank).
Get all the spots in.
Make sure the studio is clean when you’re done.
David Field listens so be careful.
Meet with sales.
I do my show and nothing else and I’m very happy. The endless whine coming from our colleagues can be traced to ignoring the prime directive: Do your show.
Talk radio is magic, it’s free-form radio. Your music station brethren envy your freedom. They have to call for permission to change the order of pre-programmed songs! You don’t have to do anything which means you can do what you want… which means you can do something great.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.
The Transportation Channel signs a multi-year deal with Talk Media Network for the latter to syndicate “The Transportation Channel Minute” beginning July 1. The Transportation Channel founder Matthew Perry says, “The transportation channel is innovating the way the world will consume its transportation news. Despite the headlines, major media outlets in the U.S. do not allocate sufficient time or resources needed to cover key advancements and concerns in the transportation sector adequately.” Perry notes that data shows U.S. households spend an estimated $1.2 trillion on transportation costs, the second largest household expense behind housing. He adds, “But until now, no media outlet has been exclusively dedicated to servicing consumers in this critically important category. I am thrilled with our partnership with Talk Media. Look out, world, here we come.”
Las Vegas-based TV and radio host Wayne Allyn Root tells TALKERS that his latest project is a song co-written by country music artist Natasha Owens and her songwriting partner Ian Eskelin. Root says, “I am honored to have inspired and co-written this song and video about President Donald J. Trump
titled, ‘The Chosen One.’ This song was inspired by the media firestorm across the globe in July 2019 when I said on my Newsmax TV show Trump was ‘like the King of the Jews and the Chosen One.’” Root debuted the song on his Real America’s Voice TV show, “The Root Reaction” and on his Talk Media Network nationally syndicated radio show. Root adds, “In light of this unprecedented persecution, indictments and now unjust conviction of President Trump, this is the perfect song and video, at the perfect time, and the perfect place, to lift the spirits of President Trump and the MAGA world, and to show the world President Trump is on a mission from God to make America great again.” Listen to the song here.
Talk Media Network announces its partnership with LinkUp Communications for satellite and internet distribution of programming to its more than 1,200 radio station affiliates. Talk Media Network CEO Josh
Leng says, “LinkUp Communications is the new gold standard for service and reliability in the broadcast industry. Their reputation for professionalism and the highest level of service made this the 
perfect complement to Talk Media Network’s quality programming. We carefully reviewed our options and listened to our affiliates in choosing to remain on the XDS platform, while choosing the best distribution partner in LinkUp Communications. LinkUp’s client roster, track record, and commitment to the highest quality and customer service standards, made it the leading choice to work with Talk Media Network’s shows and affiliates.” LinkUp CEO Karen Johnson states, “LinkUp Communications is thrilled to assist Josh and his networks by allowing them to remain with the industry leading XDS suite of technologies. We’re happy to utilize our decades of experience to elevate Talk Media Network’s programs. LinkUp has provided technology solutions to enable broadcasters for over 20 years.”
Beginning, May 5, the nationally syndicated “Dr. Daliah Show,” hosted by Daliah Wachs M.D., will be syndicated by Talk Media Network. The program is distributed daily from 9:00 am to 11:00 am ET. Wachs says, “I am forever grateful to Genesis Communications Network and all Ted Anderson and the team at GCN did for my radio career and wish them love and luck on their next chapters. Working with Josh Leng and Talk Media Network will be amazing, and I am thrilled to see what this new partnership brings.”
The “Bar Fights” podcast celebrates its three-year anniversary with 70 episodes and half a million listens. The podcast, led by advocate, survivor, and renowned sexual abuse attorney Sarah Klein, takes on issues surrounding sexual abuse and adversity, through engaging conversations with survivors and influential figures advocating for change. Klein says, “As we celebrate our three-year anniversary, I’m humbled by the impact ‘Bar Fights’ has had and the community we’ve cultivated. Together, we’re not only raising awareness but also advocating for solutions and reforms to combat sexual abuse and protect vulnerable individuals.”
FOX Business Network ended the month of April beating its competition across business day and total day hours, according to Nielsen Media Research. This is the first month FBN has led CNBC with total day viewers since October 2023. For the 26th consecutive month, the network delivered the top two business programs, including “Kudlow,” which outranked CNBC’s “Closing Bell” for the 31st consecutive month and “Varney & Co.,” which soared past “Squawk on the Street”/”Money Movers” for the 26th straight month.
The Nebraska Broadcasters Association has made a $25,000 contribution to the United Way of the Midlands Nebraska & Iowa Tornado Relief Fund. NBA chairperson of the board Shannon Booth, vice president/general manager of the Gray Media Group, Inc., television stations in Lincoln, Hastings and North Platte, says, “Our hearts ache for the families directly in the path of the devastating storms. These funds will stay local and benefit our neighbors and friends in eastern Nebraska and western Iowa as they begin to rebuild their lives. Local broadcasters care deeply about the communities we serve.”
The long-running nightly news and interview-driven program “America Tonight with Kate Delaney” is now being syndicated by Talk Media Network and the Wegener show feed continues to be delivered 12:00 midnight to 2:00 am ET. Talk Media Network founder and CEO Josh Leng says, “Kate is an
award-winning and barrier-breaking broadcast professional who has built her brand and ‘America Tonight’ show to be trusted and respected. Kate’s been a dependable weeknight talk host for 15 years. Her affiliates know her as a super-serving talent who goes the extra mile for them. Listeners know ‘America Tonight with Kate Delaney’ as an entertaining show to stay ‘in the know.’” Delaney adds, “I look forward to expanding and growing the show with the talented professionals at TMN. I’m passionate about talk radio and its ability to bring people together to inform, entertain and surprise listeners.” Stations interested in the program can reach out to Willis Damalt.
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network
The creeping culture of sales-determines-all has brought the industry to this moment of despair. The selling culture has failed the medium. It is time to, once again, segregate the sales and programming departments. Take the budgets away from the program directors and inspire them to create exciting UNPREDICTABLE programming.
Earnings calls for most radio companies were held this week. Not pretty. Declarations of the demise of radio are constant, emotional, and desperate. Bleak conditions in the radio industry have occurred before. A review of past crises and how they were overcome is constructive, urgent, and essential.
For example, in 1952, network TV was launched and showed signs of success. NBC, ABC, and CBS moved their money from radio to TV. Longform radio shows were cancelled leaving stations across the country with a problem. At the time, most radio stations were small shops, usually family-owned, therefore the need to add hours of local programming was a financial challenge. The solution was presented by a programmer.
Todd Storz’ family owned stations in Omaha, Kansas City, Minneapolis, New Orleans, St Louis and Oklahoma City. He was young and obsessed with radio. His stations were losing money and the future, without network show blocks, was uncertain. Todd ate at a diner daily and noticed that even after it closed, the waitresses put their own money in the jukebox to hear the same songs they had heard all day. Hit after hit. Todd created a list of the top 40 songs, built a production sound and put it on his Omaha station. The station was #1 overnight. His top 40 format was aired on his owned stations with the same results.
Ruth Meyer was the program director of WMCA, New York where she established the GOOD GUYS dynasty. Before WMCA Ruth was the PD of Storz’s station in Kansas City. I asked her who did what at Storz and she said, “It was all Todd.” Todd was a programmer who never spent a day in sales. Storz’s programming idea changed and, yes, saved the industry.
When Todd died at 38 years of age his father – a businessman – took over the company. After Todd’s death, the stations died too. Why? Storz station manager Deane Johnson explained, “Todd’s death [and the control of the radio stations falling to Todd’s father] brought about a shift from a ‘programming company’ to a ‘money company.’”
Radio’s next challenge was FM. It is a popular myth that the shift from AM listening to FM was driven by the higher quality of the FM signal. FM’s signal had been available since 1948. No one listened.
You don’t go to iMAX to watch the huge, superior white screen. You go to watch a movie on the huge superior white screen. When the FCC mandated an end to AM/FM simulcasts, the general managers had no idea what to do and isn’t it time for golf?
Obsessed, very young radio fanboy programmers such as Michael Harrison and Allen Shaw joined with frustrated senior programmers like B. Mitchel Reed, Scott Muni, Murray the K and Tom Donahue to EXPERIMENT with new programming techniques. They imagined and implemented progressive rock, free-form, album rock. THEN the crowds came to FM to hear exciting UNPREDICTABLE programming.
In 1966, Tom O’Neil, the founder/chairman of RKO General owned many money-losing, major market stations. The solution? Better sellers? Better sales training? A sales master course? No. The answer was Bill Drake. O’Neil hired Bill Drake and allowed him to create exciting UNPREDICABLE programming. Drake’s programming saved many RKO stations and was copied by hundreds of stations across the country. Drake’s programming saved them, too.
ALL of radio’s challenges today can be solved with programming invented by programmers free to program. Enough with “it’s not in the budget.” Enough with “it will bring in money.” Enough with “it’s good for sales.” Enough with talent having to generate half their salary in billing to be retained. Enough!
Unleash today’s program directors to follow their instincts, their facts and no more having to check with corporate. Why? Because checking with corporate hasn’t worked. Checking with corporate stops the flow of ideas, it freezes them in time. Radio is live, in the moment. When radio programming is frozen in time it MUST fail. Give up corporate engagement. Let programmers surprise you.
To quote a mentor, ABC Radio Network’s VP Dick McCauley (a sales guy), “A great salesperson is one who has a great product.” He said it a lot.
Walter Sabo was the youngest executive vice president in the history of NBC. He was the programming consultant to RKO General longer than Bill Drake. According to a Sirius corporate EVP, “Sirius exists because of what Walter Sabo did.” He hosts a Talk Media Network radio show as Walter M. Sterling, “Sterling on Sunday.” Find out more here: www.waltersterlingshow.com Contact him at walter@sabomedia.com or 646.678.1110
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network
HALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today. Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.
The business of radio is very strong and appealing to investors. Apollo Advisers was the first money-in Sirius. The Apollo fund recently bought Cox radio. Marc Rowan, Apollo’s CEO is the smartest guy in any room. Rowan doesn’t invest in hunches; he buys businesses that grow return on investment.
In 1970, 7% of all ad dollars went to radio. Today, 7% of all ad dollars go to radio. In 1970, Procter & Gamble spent almost zero dollars in radio. Thanks to consolidation and the vision of Randy Michaels, radio has shifted from a “frequency” ad buy to a “reach” buy. Reach commands higher rates and more sophisticated advertisers. The RAB’s Erica Farber and Sound Mind’s Kraig Kitchin focused on winning P&G dollars. Today, Procter & Gamble is a top-five radio advertiser.
Are you sick and tired of “experts” saying that radio is slow to digital? Radio is not slow, radio was first-in. Mark Cuban put thousands of stations on Broadcast.com in the 1990s. Today radio leads the list of most downloaded podcasts. NPR has been the leader in podcasting since Alex Bennett started the industry. Under Bob Pittman and Jarl Mohn, iHeart and NPR dominate downloads.
Why the pessimism and anxiety in the hallways? It started with the management of consolidation. There are major consulting firms to help employees go through mergers. Consolidating an industry and its workforce is both an art and science. No radio company sought or engaged experienced expertise to manage consolidation. Instead, when a quarter’s revenue was missed, people were fired. Your friends in the next office were suddenly out of work. Layoffs should have happened all at once, based on a strategic plan. There is no plan. Firings are executed on random dates, with no notice; a horrible practice that continues. That’s why you’re miserable. No plan.
Radio stations in Canada, Europe, Australia and the UK are having excellent years. Canadian Music Week conventions, Commercial Broadcasters of Australia and European conferences are bursting with optimism and good news about radio. Why? Consider this possibility: Most radio companies outside the US are owned and managed by executives with a programming background. To do their jobs, programmers must be optimistic about the future. A salesperson’s job requires them to spend their days listening to media buyers’ objections to advertising on radio – negotiators! It sucks.
Consumers like or love radio. The reason SiriusXM Satellite Radio has 34 million listeners PAYING for radio is that listeners want MORE stations. Much, perhaps most, “music discovery” comes from radio listening. 53% of Americans will listen to radio today. In 1970, 53% of Americans listened to radio daily.
Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network
Amazing fact: In ancient times, from 1962-1972, the highest-paid on-air talent in New York City was “an overnight guy.” He was paid salary plus sales response. I’m talking about Long John Nebel on WOR, WNBC, then WMCA. Long John’s live reads moved product because his audience was captive. One-to-one his listeners were attached to their radios in the truck cab, night watchman’s building lobby, parents pacing with their babies, students cramming. His background was not in radio; he was a skilled auctioneer. Obviously, the same listeners exist today – and are anxious for someone to talk to them. Check out this old clip of Nebel in action: https://youtu.be/wYMCkpYFtbk
One of today’s bizarre misconceptions is that overnights/late nights are not important for sales or audience share. Totally and completely wrong!
— As an executive, when launching a new format, any new format, the first time period I staffed was overnights. Late-night, overnight is the doorway to a station. Listening patterns to AM drive are habitual, hard to change. Late night listening is discretionary. Audiences will sample new radio offerings when they seek pure entertainment rather than essential utility elements.
— Late-night cume feeds morning drive. Study the flow of audience from late-night to morning drive, you will be surprised how much of the AM drive cume depends on the last station heard before turning off the radio.
— No distractions. It is easier to sell any product or idea to a person who is giving you 100% of their attention rather than rushing to work, calming the kids and remembering to avoid road construction. As George Noory’s success confirms, the percent of listeners who act on a commercial message is higher overnights than at any other time period.
— Every format has a default hour – one hour of the day when it will have its largest audience share. For all-news, for example, it’s always 5:00 am – 6:00 am. Lite FM’s, 1:00 pm. Live, local talk: 11:00 pm. Listeners seek companionship, sympathy and empathy from talk shows. If a station offers a “best of” at 11:00 pm, it is ignoring the built-in strategic advantage of the talk format. 11:00 pm is primetime.
— Rate integrity. A station may charge top dollar for morning drive. Upon further study those high rates usually come with nighttime bonus spots. Bonus spots cut the rate in half. The nighttime results story can stand on its own and command premium pricing without bonusing.
Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network
In the strum and dirge of daily radio life, it is easy to forget the mad skills required to do what we do. Consider the TV sitcom. 22 minutes of content, 22 times a year. The cast ad libs – nothing! Between eight and 11 writers scribe every word. Hair, makeup… handled by others! A donut run? No, there’s the crafts services table that will make you, the star, whatever you want any time you want it. Hot? A production assistant sprays mint scented water on you.
How’s your day? You or your on-air talent create a three- or four- or perhaps even five-hour show out of thin – or should I say rarefied – air! Writers? You mean that kid who has to go to class at 11? Production? Sure, as soon as the spots for the weekend are cut. Food? Ya got quarters?
You are a miracle of creativity, ambition and sheer talent. Reward? The company wants to cut your live read fees and could you help out in sales? As a point of reference, when Dr. Ruth Westheimer killed in the ratings at WYNY, we gave her a Seville.
GOOD NEWS. You can fix this. Talk radio is the last frontier of free form radio. Fact is you can do whatever you want.
Most talk shows and stations peaked about six years ago. The audience is not growing, it’s not attracted to talk radio’s offerings of endless political theory. So, stop.
What works? Take a look at the ratings of KMBZ-FM Kansas City; KFGO, Fargo; KFBK, Sacramento; WABC, New York’s Frank Morano; WTAM, Cleveland’s Bill Wills; WLW, Cincinnati; KFI, Los Angeles; KDKA, Pittsburgh’s midday. (I will now be flooded with other examples but listen to those stations.) Hosting a network radio show, “Sterling On Sunday,” I have learned what those audio outlets exemplify works!
Talk about your day. Talk about what two best friends would discuss over a quick lunch. The topics that generate ratings are not always the “hot talk radio topics.” The list that works reads like this, try it:
— Trouble with the in-laws.
— Is “Storage Wars” fake?
— Tip at the drive-thru?
— Cell phone for a 10-year-old?
— Married? Is texting cheating?
— How can I do less and earn more?
— Yes, it was a controlled demolition.
— Taylor Swift bi? Harry Styles bi?
— Are you kidding? Women ARE in charge!
— Turn on the AC, shut the damn window.
The power of the mirror. When the radio speaks the conversation of the listener, the ratings go up. Guaranteed.
Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday
Last week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.
The prestigious panel featured Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.
Yes, their collective knowledge and experience is unbeatable. They answered questions of great interest: How does iHeart measure social media accomplishments? Should one be fired for social media or podcast content or just for their air work? Establishing a syndication base, how does that happen? Where are the women – kudos to Salem’s Phil Boyce for celebrating their women hosts. What do programmers really look for in hosts? All valuable answers. See the video of this session here.
Their words aren’t the “win.” The win is the fact that each of these pros has passion, passion and more passion. Their knowledge results in caring, heartfelt, supportive shares. They care about the future; they care about their craft. Programmers have to be optimistic about radio’s positive impact in order for them to do their jobs. Their descriptive tones make radio appealing.
The panel represents radio’s caretakers, gardeners, guides. The executives on the stage reveal qualities and qualifications that become overwhelmingly apparent in their demeanor and speech patterns. That’s what I hear.
Radio does not have to compete or fret over AI. AI coders have to fret over their inevitable failure to capture or even coldly mimic the depth of emotion and confidence expressed by Matt, Josh, Phil, Ross and Dan. Good luck with that algorithm …losers.
Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.
During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today with the panel discussion “Programming
News/Talk Radio in the Digital Era – Part 2.” The session, sponsored by “Our American Stories,” is introduced by Alex Fife, VP operations, Southeast, iHeartMedia – Total Traffic & Weather Network (pictured at right) and moderated by Walter Sabo, CEO, Sabo Media and host (Walter Sterling) of Sterling on Sunday (pictured above). Panelists (pictured below from left to right) include Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media. See the video of this session here.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Going to Pot,” looks back at this past week of 10/3-10/7. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Martha Zoller, talk show host, WDUN, Gainesville, GA; Jack Heath, talk show host, “The Pulse of NH”; Dr. Murray Sabrin, emeritus professor of finance, Ramapo College, NJ/author; Matthew B. Harrison, Esq., associate publisher, TALKERS; Glenn Beck, talk show host, Premiere Networks/author; Tavis Smiley, author/talk show host/owner, KBLA, Los Angeles. The show airs weekends (Friday evenings to Sunday nights) on 100-plus broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
KGO, San Francisco to Begin Sports/Wagering Format on Monday. The end of the news/talk format on Cumulus Media’s legendary KGO-AM, San Francisco came in a way that many market observers are calling bizarre – just to give one adjective. During the late morning Mark Thompson show, the station suddenly ended the talk show and
began airing a recorded announcement followed by music stunting. Thompson himself was as surprised as the listeners to learn the that station will flip to a new format on Monday (10/10) – some form of sports betting talk. The message from Cumulus was: “Today we say goodbye to the legendary KGO. Over the last 80 years, KGO has been here for Bay Area listeners covering and discussing all the news that has impacted our world and local communities. We thank you for your loyalty and for trusting KGO to be your source for information. We also want to sincerely thank all the talented men and women that worked so hard over the years to produce award-winning programming on KGO. On Monday, 810AM begins a new era. We hope you will tune in.” Northern California-based journalist Matthew Keys reports that sources say the new format will be branded “The Spread 810AM.”
Beasley and Audacy Swap Las Vegas Stations. The two companies are entering into an asset exchange agreement that will see Beasley Media Group’s news/talk KDWN-AM and FM translator K268CS (101.5) go to Audacy, which will give FM station KXTE (currently alternative rock) to Beasley. As part of the agreement, longtime Las Vegas-
based syndicated morning personalities “Dave and Mahoney” will continue to be heard on KXTE-FM. Beasley CEO Caroline Beasley says, “Throughout Beasley Broadcast Group’s 61-year history, we have actively managed our station portfolio with the goal of serving the communities where we operate with the best local programming and brands, diversifying our operations, managing risk and improving financial results. The agreement to exchange KDWN-AM/FM translator for KXTE-FM addresses all of these strategic objectives and upon completion, will complement our Las Vegas market presence and content with five strong signals in the market.” The transaction is expected to close in the fourth quarter of this year subject to Federal Communications Commission approval and other customary closing conditions.
Round Two of September PPMs Released. The second of two rounds of ratings information from Nielsen Audio’s September 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s September 2022 sweep covered August 18 – September 14. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Hubbard Broadcasting’s all-news WTOP-FM, Washington remains ranked #1 in the market after adding one-tenth to finish the survey with an 8.1 share (weekly, 6+ AQH share). Cumulus Media’s crosstown news/talk WMAL-FM tacks on six-tenths for a 4.5 share that lifts it to the #7 rank. In Boston, iHeartMedia news/talk WRKO slips half a share for a 3.8 share that leaves it ranked #9, while the company’s all-news WBZ-AM adds seven-tenths for a 5.3 share good for the #5 rank in the market. Audacy’s WCCO-AM, Minneapolis rises eight-tenths to finish the survey with a 5.6 share that lifts it to the #7 rank, while iHeartMedia’s crosstown news/talk KTLK-AM is up one-tenth for a 3.1 share finish and Hubbard Broadcasting’s talk KTMY-FM dips two-tenths for a 3.1 share finish leaving them tied at the #15 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first round) here.
iHeartMedia Sells New Orleans Office Building. The New Orleans City Business reports that iHeartMedia has sold the downtown New Orleans building that houses its
operations there. The three-story, 17,765-square-foot building has been on the market for two years and was acquired by a Florida-based investment group. The story notes that the building was constructed in the mid-1990s. It has “a 250-kilowatt generator, 60 parking spots with a secured gate and two adjacent lots.” The sale price is reported to be just over $3.57 million. It was originally listed at $3.7 million in August 2020.
Grant Stinchfield Launches Show on Salem Podcast Network. KRLA-AM, Los Angeles morning drive personality Grant Stinchfield is launching a podcast on Salem Media Group’s Salem Podcast Network on Monday (10/10) titled, “Stinchfield.” He currently hosts “The Morning Answer” show on KRLA alongside Jennifer Horn. Salem
SVP for spoken word Phil Boyce says, “Grant does a great morning show with Jen in Los Angeles, and we’re excited that he’s moving up on the Salem platform. Now, listeners all over the country get to hear his take on the day’s news and events. We’re delighted to give him this opportunity.” Stinchfield comments, “America is in crisis and the corporate media establishment continues to silence strong conservative voices. This podcast is about pushing back and refusing to be silenced. We will expose the stories the mainstream media refuses to cover. I am so proud to be a part of Salem Media, an organization that refuses to sit idly by and watch our nation fall deeper and deeper into debt and despair. Its commitment to free speech is why I am proud to call Salem Media a partner.”
TALKERS News Notes. According to a report by Kevin Kinkead at Crossing Broad, Jamie Lynch is out at Beasley Media Group’s sports talk WPEN-FM “97.5 the Fanatic.”
There is no information from the company on Lynch’s departure, although a cost-cutting motive is the most likely. Morning drive host John Kincade said on the program, “Obviously you will notice Jamie is not here. I can only say that we miss Jamie because a situation like this is a time when Jamie is of the greatest joy. We miss him not being here with us today. And if you miss Jamie this morning you can only imagine how much we do. I don’t know how much more to say. I’m not at liberty to say. But we miss him and we wish he was here 
with us.”…..Public media company GBH announces that Jim Braude will leave the WGBH-TV program “Greater Boston” at the end of this year. Braude also co-hosts the “Boston Public Radio” program on WGBH-FM, Boston with Margery Eagan and will continue in that role. Braude has hosted the “Greater Boston” television program since 2015 and co-hosted the radio program with Eagan since 2013…..Cipolla Analytics announces the appointment of Dr. Ed Cohen as chief research officer for the company,
overseeing the expansion of its SpotGPS advanced intelligence software for radio. Developed especially for PPM markets, Cipolla Analytics says, “SpotGPS makes it easy to get the listening credit you deserve. SpotGPS reveals content placement and quantity on your stations and the competition in a way that is clear, colorful, and compelling.” Cohen was previously vice president, ratings and research for Cumulus Media, and led Nielsen Audio’s connected car streaming audio research initiative as vice president, measurement innovation.
Russia-Ukraine War and Foreign Affairs Top News/Talk Story for Week of October 3-7. Russia’s annexation of portions of Ukraine, its continuing military invasion of the country, and surrounding foreign affairs combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the economy – including inflation, the financial markets and the threat of a recession – followed by politics and the November midterm elections at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
KWAM Seeks News Staffers. KWAM, Memphis “The Mighty 990” is expanding its
local news coverage. KWAM has promoted Ben Deeter – executive producer of “Wake Up Memphis” – to full-time news anchor and anchor of the radio station’s political coverage. KWAM owner Todd Starnes says there are plans to add more reporters and anchors. Email resumes to: info@kwamradio.com.
FOX News Media Seeks Freelance Radio Anchor. This onsite position in either Los Angeles, Chicago or New York is a freelance radio anchor for the FOX News Audio family as on-air talent for FOX News Radio Network/FOX News Headlines 24/7 Sirius XM Channel 115. In this position, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a day’s notice. Learn more about this position here.
Reporter Position Open at FOX News Media in Washington, DC. For this onsite reporter position FOX News Media is looking for an experienced, full-time reporter to join the Washington DC team. You will cover a wide range of political, government, and Congressional stories for FOX News Audio (FOX News Headlines 24/7 and FOX News Terrestrial Radio). You possess strong journalism skills and thrive in a fast-paced, deadline-driven environment. Most importantly, you have great editorial judgment and the ability to break important news stories. Learn more and apply here.
Freelance Producer/Editor Opportunity at FOX News Media. This exciting opportunity is based in New York for a freelance producer/news editor to supervise the staff for our network radio news operations (terrestrial and FOX News Headlines 24/7 – Channel 115 on SiriusXM Radio). In this role you are our editorial leader, working with news anchors to craft the content and structure of a 24/7 news operation. This is fast-moving news environment! Your ability to thrive in a fast-paced, deadline-driven newsroom allows you to deliver top-quality segments/newscasts. You excel at multi-tasking and pay close attention to details. Your writing and editing skills are excellent and your editorial judgment is first-rate. Find out more here.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour, weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled “Turbulence” looks back at this past week of 9/12 to 9/16. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Holland Cooke, media consultant; Lynn Woolley, talk show host, KJCE, Austin; Dom Giordano, talk show host, WPHT, Philadelphia; and Graham Mack, broadcaster/journalist, London. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
New Jersey Child Psychologist Sues Bill Spadea and Townsquare Media for Defamation and More. In a civil suit filed in New Jersey Superior Court, psychologist Steven Tobias is suing WKXW-FM,Trenton “New Jersey 101.5” morning drive talk host Bill Spadea, the station, and Townsquare Media for defamation, business disparagement,
and more. In the complaint Tobias says that he’d appeared on “New Jersey 101.5” numerous times over the years as an expert guest and, when the pandemic began, he appeared a number of times to offer advice on how to assist children struggling with wearing masks as well as with returning to school after remote learning. Tobias says he agreed to appear on Spadea’s 
program on September 21, 2021 after Spadea’s producer assured him he would not be pressured into taking a stand on whether children should wear masks and that his appearance would not be politicized. Tobias claims that after his appearance, Spadea launched a “vicious attack on him personally and professionally.” He says Spadea called him a “crackpot” and said Tobias “should literally be indicted for child abuse,” and more. Tobias says the attacks have damaged his reputation and his business, the Center for Child and Family Development. Tobias is seeking compensatory and punitive damages, and more. Bill Spadea did not immediately respond to TALKERS’ request for comment on the lawsuit.
Dave Ramsey Presents Building Wealth Events to Sellout Crowds in Phoenix. Pictured above on stage at Central Christian Church in Mesa, Arizona is Ramsey Solutions’ Dave Ramsey presenting his Building Wealth live event before a sold-out audience. Ramsey Solutions says that retirement is the number one long-term savings goal among Americans, but according to the latest edition of The State of Personal Finance study by Ramsey Solutions, inflation and the cost of living are the two biggest factors impacting people’s savings plans. The report also found that nearly 60% of respondents said they worry about their general finances daily, and about half have lost sleep in the last three months due to financial worries. Partnering with local affiliate KTAR-FM, Ramsey Solutions produced the event on September 12 and 13. Each night included presentations from Ramsey, New York Times bestselling author Rachel Cruze and other Ramsey Personalities, including Dr. John Delony, Ken Coleman and George Kamel. Dave Ramsey states, “The reality is, you work too hard to feel this broke. In hard economic times and in good economic times, you have to prepare for your financial future. From my 30 years on the radio, I’ve seen over and over that real millionaires follow a proven plan for their money. This event will show you it’s possible for you too.”
Michael Biondo Promoted at iHeartMedia. The company promotes Michael Biondo to the position president of business development and strategic partnerships, effective immediately. He has been serving the company as EVP, strategic business operations of 
the iHeartMedia Networks Group. In his new role, Biondo will “oversee the evolution of iHeartMedia’s partnerships and deals with key companies across iHeartMedia’s field of view – from tech startups to established automotive companies, from the entertainment industry to international distribution.” iHeartMedia Digital Group CEO Conal Byrne states, “Mike has had a long, varied career at iHeartMedia, and has gained experience and wisdom across a diverse set of priorities, vendors and partners. With Mike in this new role, our company will be even better prepared to approach the market in a thoughtful, streamlined, strategic manner every day, and in every conversation.”
FOX News Media Names Jennifer Griffin Chief National Security Correspondent. Journalist Jennifer Griffin inks a new, multi-year deal with FOX News Media to serve as FOX News Channel’s chief national security correspondent. FOX News Media CEO
Suzanne Scott says, “Jennifer is one of the industry’s premier journalists and has proven to be an indispensable asset on a consequential beat with unrivaled experience spanning more than three decades in multiple war zones. We are extremely proud that she will continue her incredible career at FOX News Media.” Griffin adds, “It has been an honor to provide viewers with trusted reporting from the Pentagon and across the world on issues that are paramount to all of us – the security and safety of our fellow citizens and allies. I am looking forward to continuing to inform the FOX News audience alongside the best journalists in the business.”
Colleen Grant Upped to Metro President for iHeartMedia Detroit. Management and sales pro Colleen Grant is named metro president for iHeartMedia Detroit. Grant has been serving the cluster as SVP of sales. The Detroit market is home to WDFN-AM “BIN Black Information Network” and five music brands. iHeartMedia division president Tom
McConnell comments, “Colleen has been instrumental to the success in Detroit. She has created a culture of high performance, accountability and respect and is the perfect choice to lead the Detroit market.” Grant also served as the region vice president of automotive for iHeartMedia’s Detroit Region, and as co-host of iHeartMedia Detroit’s public service program, “Light Up the D.” She says, “This is a childhood dream come true for me. Having a father who was the general manager of television stations, I’d always wanted to oversee stations as he did. I saw the care for people it required, the creativity necessary to generate growth, and his commitment to the community. These are the things I plan to bring to this opportunity, and I couldn’t be more excited to do it.”
Politics and Elections Tie for Top News/Talk Story This Week. The combination of politics and the last of the primary elections before the November midterms was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy tied with the averted rail strike, followed by former President Donald Trump’s legal issues at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.