By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — News and talk radio sellers are boring.
Sorry if I offended you. But that’s what I see in the marketing work I do.
It’s all about numbers on paper. If ratings are not part of the pitch, it comes down to a laundry list of predictable guests, a boilerplate bio, and whatever else is fast and easy.
iHeartMedia Adds New Talk Radio Outlet to the Seattle Market. Seattle market AM KPTR is now news/talk as “1090 The Patriot, Seattle’s Conservative News Talk.”
iHeartMedia announces the new station and reveals it is airing Premiere Networks syndicated programming including: “Glenn Beck,” “Clay Travis & Buck Sexton,” “Sean Hannity,” and “Jesse Kelly” from 6:00 am to 6:00 pm. iHeartMedia Seattle SVP of programming Rich Moore comments, “We are proud to be launching a new station in Seattle, seeing an opportunity to bring a powerful conservative talk lineup to the airwaves. This station brings highly engaging content and information with leading talent in the conservative talk space that our listeners will gravitate towards.”
Joe Pags Show Gets into Seattle Market on KPTR-AM. WOAI-AM, San Antonio-based talk host Joe “Pags” Pagliarulo is part of the new Seattle news/talker KPTR-AM
“1090 The Patriot.” Pags’ Compass Media Networks-syndicated “The Joe Pags Show” is airing on the new station from 6:00 pm to 9:00 pm. Joe Pags says, “I am thrilled to bring my show to the great city of Seattle. Being part of this lineup of talk stars is a true privilege. I can’t wait to give the people of the Emerald City a place to come to voice their concerns, have some fun, and take part in important dialogue.” “The Joe Pags Show” is heard in more than 160 markets including Houston, Boston, Minneapolis, Denver, Portland, St. Louis, and Indianapolis.
iHeartMedia and the NFL’s Washington Commanders Ink Audio Partnership. The NFL’s Washington Commanders and iHeartMedia Washington DC announce a new, three-year partnership deal to be the team’s exclusive radio broadcast partner. Starting
this season, the team’s games will air on classic rock WBIG-FM “BIG 100.3 FM” and be featured on the station’s website and on the iHeartRadio app. In addition to the team’s radio gameday broadcast, iHeartMedia says this partnership will offer a “robust lineup of exclusive programming across iHeartMedia D.C.’s radio stations and on the iHeartRadio App. New this season, fans will also be able to access archived radio broadcasts of the team’s games anytime via the Commanders channel on the iHeartRadio App.” iHeartMedia has no broadcast sports talk station in the market, but has four other music brands plus news/talk WWDC-HD2/W284CQ “104.7 WONK-FM” and news WUST-AM “DMV’s Black Information Network.”
NAB’s Michelle Duke Honored with MIW’s Trailblazer Award. The recipient of this year’s MIW Frances Preston Trailblazer Award from Mentoring and Inspiring Women in Radio, Inc. is Michelle Duke, president, NAB Leadership Foundation and chief
diversity officer. The MIW Trailblazer Award is presented annually to a woman who, through her leadership and success in the industry, champions and creates opportunities for other women in radio to further their careers. In 2012, it was renamed the “Frances Preston Trailblazer Award” in honor of Frances Preston, longtime president and CEO of BMI. MIW board president Ruth Presslaff says, “What a joy to recognize and celebrate Michelle’s many accomplishments with this Trailblazer Award. I’ve worked with Michelle via Broadcast Leadership Training and know firsthand that her efforts are tireless and her work throughout our industry is meaningful. This award was a long time coming.”
TALKERS News Notes. A new study titled, “Exploring The Brand Benefits of Trust and Companionship in Audio,” commissioned by iHeartMedia and PMX (the investment arm of Publicis Media), finds that “consumers perceive radio and podcast personalities as highly relatable, trustworthy and authentic. These findings present rich opportunity for advertisers to build brand affinity and favorability, and drive purchase in audio environments.” The study was conducted by Magid and reveals that “55% of participants said they listen to commercials more often on radio and in podcasts than through any other medium. In addition, 53% found radio and podcast advertisements to be more relevant than on any other medium and 51% said they are more trusting of radio and podcast advertisers than on any other medium. When comparing radio versus streaming music services in nine consumer categories including restaurants, retail, automobiles and more, consumers who purchased a product were more likely to buy from an audio advertisement in every single category.”…..The Milwaukee Journal Sentinel reports that Ted Davis, former voice of the Milwaukee Bucks who retired after the 2021-22 season, posted to Facebook that he’s leaving his current gig at iHeartMedia’s sports talk WRNW-FM, Milwaukee “97.3 The Game.” He’ll continue to work with the station in a fill-in capacity. He co-hosted the “Heller & Davis” show with Mike Heller, who will continue to host the program solo…..iHeartMedia Denver announces that veteran sports broadcaster Jerry Schemmel returns to the KOA Colorado Rockies Radio Network, effective immediately. Schemmel shares play-by-play and color analyst duties with Jack Corrigan for all 162 Colorado Rockies games and returns to KOA for his 11th season following a two-year hiatus. He says, “I am elated to be coming back to the KOA Colorado Rockies Radio Network booth. I couldn’t be happier to be working with Jack Corrigan and producer Jesse Thomas. I can’t wait to roll up my sleeves and get back at it.”
Russia-Ukraine War, the Economy/Inflation, January 6 Committee/Prosecutions, Midterms/Trump & the GOP, COVID-19, Macron-Le Pen Race, and Severe Southern U.S. Weather Among Top News/Talk Stories Yesterday (4/11). Russia’s invasion of Ukraine, the allegations of war crimes, and the implications for U.S. relations abroad; the state of the U.S. economy, soaring inflation, and President Joe Biden’s ethanol authorization; the January 6 committee’s ongoing investigation and the prosecution of those who entered the Capitol; the battle for control of Congress in November’s midterms and Donald Trump’s influence over the GOP; America’s retreating from COVID-19 protocols, concerns about the BA.2 variant’s spread, and China’s zero-covid lockdown policy; the race for president of France between liberal Emmanuel Macron and far-right Marine Le Pen; and the severe spring weather hitting the U.S. South were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building – and go through the process of reaching the sales department. Lapa offers a “self-check” to see how you do in the area of communication. Read more here.
Monday Memo: Bad News. Following-up last week’s column about how stations can better-exploit “good news,” consultant Holland Cooke outlines a playbook for “handling the gaffes inevitable in talk radio.” Read more here.
Cumulus Media and Daily Wire Partner for Local Digital News. A new syndication agreement between conservative news and entertainment media company The Daily Wire and Cumulus Media will include delivering Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and
entertainment coverage by The Daily Wire is available on more than 50 Cumulus radio station websites, with plans to expand in the coming weeks. Cumulus Media EVP of corporate marketing and president of Westwood One, Suzanne Grimes, says, “This new deal expands our partnership with Daily Wire to include yet another Cumulus distribution platform. Our listeners now have a new way to engage with high quality content from The Daily Wire, in real time, on our Cumulus local stations’ websites.” Westwood One and Daily Wire already partner to deliver “The Ben Shapiro Radio Show.” Last year, Westwood One and Daily Wire announced they were expanding broadcast programming offerings with the addition of “The Michael Knowles Show” from 5:00 pm to 6:00 pm ET.
‘The Regular Joe Show’ Enters Syndication with Genesis Communications Network. Talk radio host Joe Giganti announces he and Genesis Communications Network are partnering to nationally syndicate his “The Regular Joe Show.” His program has been regionally syndicated throughout Wisconsin from his home base at
Midwest Communications’ WTAQ, Green Bay since 2020. Giganti says, “When I moved to Green Bay in 2007 from my native Washington, D.C., I quickly recognized the pivotal role Wisconsin specifically and the heartland generally play in our national political identity. This impact was drawn into crystal-clear focus with the intrigue surrounding the 2020 elections.” GCN affiliates director Adam Miller comments, “The GCN family is excited to welcome ‘The Regular Joe Show’ to its morning lineup! With a proven track record in Green Bay and markets across Wisconsin as a whole, we look forward to seeing this broadcast perform at a national scale as our country transitions into an uncertain and polarized future.”
iHeartMedia Names Whalley VP of Sales for WOR-AM and WAXQ-FM in New York. Radio sales pro Brittany Whalley joins iHeartMedia New York as vice president of sales for news/talk WOR-AM “The Voice of New York” and classic rock WAXQ-FM
“Q104.3.” In this role, Whalley will be responsible for overseeing the Q104.3 and 710 WOR sales teams, including sales growth and strategic partnerships. She will report to SVP of sales Steve DeLusant. Whalley joins the iHeartMedia New York team from Cox Media Group’s Long Island station group where she was general sales manager. She says, “iHeartMedia is a massive leader in the audio space and I am ecstatic to be joining their NYC team. I look forward to collaborating with the incredibly talented sales team and achieving goals the leadership team has put in place. The abundance of resources available at iHeartMedia to super-serve clients is a dream come true.”
TALKERS News Notes. The nationally syndicated early afternoon program “The Todd
Starnes Show” has two new affiliates in the Sunflower State as Steckline Communications adds the 12:00 pm – 3:00 pm ET show to KQAM, Wichita and KIUL, Garden City, Kansas…..ESPN Radio announces that it is teaming former New York Giants star Chris Canty (left) and sports radio pro Chris Carlin (right) for the new 3:00 pm to 7:00 pm ET “Canty & Carlin” program, effective April 
25. Canty says, “I’m fired up to work with Carlin. We were able to establish chemistry going back to our days working at 98.7 FM in New York. He’s a pro’s pro that puts in the work to be at his best and also bring out the best in others. We both take sports seriously, but we won’t take ourselves seriously. We’ll keep our audience informed, make them think and hopefully get a few laughs along the way.”…..Chicago media writer Robert Feder reports that current WBBM-FM “B96”
weekend personality Gabe Ramirez is beginning a dual role with Audacy Chicago. He’s now a regular fill-in host on sports talk WSCR “The Score.” He begins his work with the station hosting the evening show this week. Also, WSCR promotes Chris Tannehill to senior audio producer…..Federal 
Communications Commission chairwoman Jessica Rosenworcel and National Association of Broadcasters president and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show on April 25 in Las Vegas. LeGeyt says, “In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance. Broadcasters look forward to hearing from chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”
Russia-Ukraine War, the Economy/Inflation, Midterms/Trump & the GOP, Hunter Biden Investigation, January 6 Committee/Greene Challenge, Macron-Le Pen Race, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Russia’s continuing invasion of Ukraine and the U.S.’s reaction to the war; the state of the U.S. economy, including high gas and food prices; the November midterm elections and Donald Trump’s influence over the GOP; the ongoing DOJ investigation into Hunter Biden’s international business ventures; the January 6 committee’s investigation into the Capitol assault and a challenge to Marjorie Taylor Greene’s candidacy for re-election based on allegations she encouraged the January 6 attack; the race for France’s presidency between liberal Emmanuel Macron and conservative Marine Le Pen; concerns about a new wave of COVID in the U.S. as China continues harsh lockdowns; and Elon Musk declines to take a seat on Twitter’s board after acquiring a 9% stake in the company were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — And the hits just keep-on comin.’ “Hits,” literally! For a couple days, that Chris Rock-Will Smith moment upstaged even the horrors in Ukraine. And now the wife of a sitting Supreme Court justice is in hot water. Infamy is nothing new. Remember the congressman who said that “in cases of ‘legitimate rape,’ the female body has ways to try to shut that whole thing down?” Or when John Lennon said, “We’re more popular than Jesus?”
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Imagine the next wave.
The Great Town Hall Debate is a video game designed by experts, where players pick political parties, moderators, topics, questions, debaters, venue and media coverage. Can our video game be so advanced you can program facial expressions, gesture reactions, even voice volume and inflection? Maybe some gaming wizard is working on the concept as you read this, or maybe not. But let’s go with it for a minute and sell it.
Monday Memo: Is Your Show the Dog? Or the Tail? “Spoiler Alert: Both!” consultant Holland Cooke reckons. As radio faces new audio competitors, HC follows up last week’s column “Weekend Warriors: Renegotiate” by outlining tactics that make ask-the-expert hosts sound popular and preeminent and leverage on-air shows to the digital on-demand platform listeners and advertisers increasingly favor. Read more here.
Pending Business: Marketing Madness. Radio sales pro Steve Lapa writes in today’s column about the innovation that’s taken place in the static advertising realm – bus shelters and taxi tops, for example. He says that talk radio also has the ability to create innovative marketing opportunities for clients within its own technological parameters. In fact, it’s crucial to competing. “Developing and presenting unique, cutting-edge sales and marketing solutions is a relationship builder that can cement a long-term bond,” he says. Read more here.
Beasley Media Group Names Kevin Rich VP of Operations. Radio executive Kevin Rich joins Beasley Media Group as vice president of operations, effective April 18, 2022. Rich was most recently market president and chief revenue and content officer at Townsquare Media’s Albany operations in which he was responsible for overseeing and
managing the market with a focus on generating revenue across the company’s media and entertainment platforms. In his new role with Beasley, Rich will work closely with company president Bruce Beasley, chief operating officer Brian Beasley and vice president of operations Brad 
Beasley in overseeing the day-to-day business of the company’s 62 radio stations and multiple platforms. Company CEO Caroline Beasley says, “It’s an absolute privilege to welcome Kevin into our Beasley Media Group family. His credentials and leadership skills are the perfect fit with our organization. We look forward to Kevin sharing his outstanding strategic skill set, especially on the digital side of the business, with our teams across the organization.” Rich comments, “I am thrilled to join the Beasley Media family at a pivotal moment in the company’s growth. This is an exciting time for our industry, and I am honored to be joining such a talented team as we continue to deliver the very best content, provide comprehensive solutions to advertisers, and strengthen our market presence in the communities we serve.”
Detroit News Radio Pro Ken Rogulski Joins WHMI-FM, Howell as News Director. Radio news pro Ken Rogulski is named news director and morning drive news anchor at Krol Communications’ full-service/classic hits WHMI-FM, Howell, Michigan. Rogulski
has held down a number of assignments at WJR-AM, Detroit for almost two decades including newscaster, street reporter, fill-in talk show host for the late Frank Beckmann, and performing his live annual broadcast from the policy conference on Mackinac Island. He is recipient of numerous awards from the Michigan Association of Broadcasters, The Associated Press and The Society of Professional Journalists as well as having been a correspondent for ABC News and Westwood One News. Rogulski will lead the news staff that includes Jessica Mathews, Mike Kruzman, and Tom Tolen.
WLW, Cincinnati Celebrates 100 Years. The iHeartMedia station that was once a 500,000-watt signal dubbed “The Nation’s Station” celebrated its 100th birthday on
March 23. WLW, Cincinnati is one of a number of heritage stations that launched in 1922. iHeartMedia’s WGY, Albany also celebrated its 100th this year. “Radio’s Best Friend” Art Vuolo has two WLW videos that TALKERS readers may find interesting. The first is from a WLW Radio reunion produced in March of 2020 by Vuolo and current Nexstar Media executive Sean Compton. The second is a tour of the station’s transmitter with Randy Michaels produced on December 9, 1985.
WWL, New Orleans to Commemorate 100th Year of Broadcasting. As NOLA.com reports, New Orleans news/talk WWL-AM is celebrating the 100th anniversary of its first broadcast on March 31, 1922. WWL was the first station to serve the lower Mississippi
River valley. The NOLA piece notes that “WWL was an outgrowth of physics experiments and wireless radio classes offered at Loyola University as early as 1907. On March 31, 1922, WWL’s first broadcast from Loyola’s Marquette Hall consisted of an on-air fundraising appeal from Father Edward Cummings, S.J., Loyola University’s president, followed by someone playing a few songs on an upright piano.” Loyola operated the station until 1989 when it sold the station and its sister WLMG-FM to Keymarket Communications.
TALKERS News Notes. A partnership between iHeartMedia and Collab Inc will result in the creation of Curativity, LLC, a new podcast studio publishing creator-centric shows with Collab’s top talent, as well as the debut a new slate of family shows. The Curativity kids slate will kick off with three shows featuring popular kids Collab talent Mr. Jim, including a new weekly series, “Spyology Squad,” set to launch April 4. In addition, the kids’ programs, “Kids Animal Stories,” and “Kids Short Stories,” will join the slate…..Milwaukee Board of School Directors-owned triple A WYMS-FM, Milwaukee “88Nine Radio Milwaukee” expands its flagship “Community Stories” program into a full-length weekly podcast called, “Uniquely Milwaukee.” The podcast launch is part of Radio Milwaukee’s 15th birthday celebration this year, growing a program that has been a part of its mission-driven offerings since 2007. The first episode of “Uniquely Milwaukee” centers on bodegas in the city. Station director of content Nate Imig says, “‘Community Stories’ are a beloved part of Radio Milwaukee. By expanding this content into a weekly thematic podcast, ‘Uniquely Milwaukee’ will greatly increase the amount of stories we’re able to share with listeners.”
Ukraine Song Getting Airplay, Garnering Downloads. A song penned by Streamline
Publishing chairman and CEO Eric Rhoads is getting airplay on radio stations in the U.S. and has also been one of the most downloaded songs the past couple of weeks. Rhoads, whose company publishes radio trades Radio Ink and RBR-TVBR, says he decided “we needed a ‘we are the world’ kind of anthem. I wrote a title called, ‘Tears for Ukraine,’ and some lyrics. I then went to Billy Craig, he co-wrote with me and produced it.” You can hear the song here.
Russia-Ukraine War, Biden at NATO, COVID-19, Gas Prices/Inflation, Brown Confirmation Hearings, Ginni Thomas and January 6, Midterms and Trump & the GOP, and the Oscars Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine; President Joe Biden calls for Vladimir Putin to be removed from power at NATO conference; concerns about the Omicron BA.2 variant that’s rampant in the U.K. and parts of Asia; Americans’ frustration over high gas prices and the high cost of consumer retail goods; the aftermath of the confirmation hearings for Supreme Court nominee Katanji Jackson Brown; the January 6 committee’s investigation and texts between Supreme Court Justice Clarence Thomas’ wife Ginni and Trump chief of staff Mark Meadows in which she appears to urge him to overturn the 2020 election results; the battle for control of congress in November’s midterm elections and speculation about Donald Trump’s potential 2024 run; and Sunday night’s Oscars telecast were some of the most-talked-about stories on news/talk radio over the weekend, according to research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Grab the arm rest! Validating the consultant stereotype, here are 9-ideas-in-8-minutes…
Seen those Applebee’s TV spots featuring the old “Cheers” theme? Instant feel-good.
Pandemic fatigue = cabin fever. So restaurants – and other retailers offering an experience – want to sound inviting.
Cumulus to Shutter Arkansas Radio Network. Arkansas Business reports that Cumulus Media is letting the 18 affiliates of its Arkansas Radio Network know that the network that has provided news, sports, and farm market reports for the last 50
years will end that service on March 20. The network is based at Cumulus’ news/talk KARN-FM, Little Rock and the notification was signed by KARN program director Toby Howell. The Arkansas Business piece by Kyle Massey reports that the 30-day notice does not offer a reason for the cessation of the news network but says “insiders and regular listeners said paid advertising has been sparse lately, with public service announcements prominent in ad spots.” The piece says the network had as many as 70 affiliate stations during its zenith in the late 1980s and affiliate count was around 50 stations as recently as a couple of years ago.
Radio Hall of Fame Accepting Nominations Through March 31. The Museum of Broadcast Communications announces that the Radio Hall of Fame nominating committee is accepting suggestions for 2022 nominees today through Thursday, March 31, 2022. You can submit your nominations here. The HoF is accepting nominations in the following categories: Longstanding Local/Regional (20 years or more); Active
Local/Regional (10 years or more); Networks/Syndication (10 years or more); Longstanding Network/Syndication (20 years or more); Music Format On-Air Personality; and Spoken Word On-Air Personality. Radio Hall of Fame chairman Kraig T. Kitchin says, “We desire the input and suggestions of both industry members and longtime radio listeners, both who have front row seats to radio programs hosted by very deserving air personalities the 2022 nominating committee members should give consideration to.” Nominating committee chair Dennis Green adds, “It is important to hear from those within the industry as well as the listening public to arrive at a deserving list of nominees for the 2022 Radio Hall of Fame Class. We welcome suggestions from around the country as we begin the process that will culminate with the induction of this year’s honorees later this year.” The annual Radio Hall of Fame induction ceremony is set to take place in Chicago on Thursday, October 27, 2022.
‘Radio Night Live’ Presents ‘Broadcast for Broadway.’ The WNYM-AM, New York program “Radio Night LIVE with Kevin McCullough” recently presented “Broadcast For Broadway,” a follow-up to the September broadcast aimed at raising awareness of the 15 new shows opening in March and April. In September, the broadcast heralded 12 shows and the reopening of Broadway since the start of the pandemic. The two-hour, special broadcast emanated from longtime Broadway establishment Sardis in the heart of Times Square. The broadcast featured sneak previews of upcoming shows, conversations with Broadway critics and cast and producers from current hits like Come From Away and brand-new shows already receiving nomination rumors, such as Paradise Square. Pictured above are (from l-r): McCullough, original Come From Away cast member Tony LePage, former Mayor Rudy Giuliani assistant Cristyne Nicholas, and Come From Away producer Randy Adams.
‘New Jersey 101.5 Town Hall’ Presents ‘College Alternatives.’ This Thursday (2/24) at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” presents the latest in its series of Town Hall broadcasts to help New Jersey residents navigate life in the Garden State. Hosted by senior political director Eric Scott, this edition examines
alternatives to the traditional four-year degree. Scott says, “New Jersey is facing a real crisis in terms of a skilled labor shortage. These are solid careers, with excellent pay, and don’t come with the debt of a four-year degree. Not everyone needs a four-year degree to have a successful and rewarding career. New Jersey desperately needs workers in skilled trades.” The program’s expert panel will feature: John Tillman, founder of Ecliptic Financial Advisors; Aaron Fichtner, president of the New Jersey Council of County Colleges; Chrissy Buteas, chief government affairs officer with the New Jersey Business & Industry Association; and Amy Lombardo, with the New Jersey School Counselor Association. The program will also feature representatives from New Jersey trade unions that run their own certification schools for members.
WMVP-AM, Chicago Adds CDGA Golf Show to Lineup. Chicago sports talk outlet WMVP-AM “ESPN 1000” adds the “CDGA Golf Show” to its Sunday lineup in the 7:00
am to 9:00 am slot. The program, hosted by “ESPN 1000” personality Tyler Aki and Chicago District Golfer magazine editor Barry Cronin, allows fans to hear from their favorite golfers throughout the region, as well as news about the professional tours, other major golf events, and more. WMVP director of content Danny Zederman states, “We are excited to partner with The Chicago District Golf Association to create an entertaining and informational show every Sunday morning.”
Ukraine Tensions, COVID-19, Midterms/Trump & the GOP, Urban Crime, Trump Social Media App, Arbery Hate Crime Trial, and China’s Winter Olympics Among Top News/Talk Stories Yesterday (2/21). Western condemnation of Vladimir Putin’s Ukraine incursion after his recognition of separatist provinces; the slowing rate of COVID-19 cases in the U.S. and Canada’s prosecution of trucker protesters; November’s midterm elections and Donald Trump’s influence over the GOP; the politics surrounding the spike in urban crime and homelessness in America’s large cities; the Trump social media app launches amid technical glitches; the jury deliberates in the federal hate crime trial of the three men found guilty of killing Ahmaud Arbery; and the post-mortem on China’s Winter Olympic Games were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Monday Memo: Talk Radio 101 – LISTEN. “Streaming has music radio on its heels, because,” in consultant Holland Cooke’s view, “The Sentence Never Spoken is ‘Alexa, please play six commercials.’” Yet Cooke warns that “talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us.” In this week’s column, HC details techniques to engage callers. Read it here.
Pending Business: It’s a Matter of Trust. Radio sales pro Steve Lapa says that it’s not unusual for news/talk radio sellers to unwittingly overlook the importance of the trust and credibility that their station’s hosts have engendered with their listeners. Too often, this important quality that’s not easy to match is left out of proposals for one reason or another. Read his column here.
Adriana Rizzo Named SVP of Consumer Marketing for Audacy. Marketing pro Adriana Rizzo joins Audacy as SVP of consumer marketing, effective January 31. In this role, Rizzo will lead the company’s audience growth initiatives across brand
strategy, creative, messaging, media planning and attribution, while also managing the company’s Alchemy function, focused on the strategic integration of exclusive content and programming to Audacy’s over 200 million listeners. Audacy chief marketing officer Paul Suchman says, “We’re thrilled to have Adriana join our growing team. Her hire underscores our commitment to world-class marketing and our vision to become the audio platform of choice for consumers. The timing of Adriana’s hire is well aligned with our deep investments in technology and our future-proofed digital platform. Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.” Rizzo was most recently with Discovery and launched streaming service Discovery+. She’s also served with ESPN. She comments, “I’m very excited to be joining Audacy at such an important and strategic time for the company and the industry. I look forward to working closely with this talented team and helping Audacy achieve new heights.”
After YouTube Snub, Heidi Harris Launches Vimeo Show. Twenty-four-year veteran Las Vegas-based radio talk show host Heidi Harris, currently heard at “97.1 FM Talk St. Louis” (KFTK-FM), is another conservative commentator recently banned from YouTube because of political content that the mega-platform says doesn’t meet its standards. In response, she has launched a new channel on Vimeo which will feature her daily “Headlines with Heidi” program. TALKERS founder Michael Harrison served as her first guest. Harris and Harrison discussed the current Big Tech censorship controversy as well as a number of “behind-the-scenes” talk media issues. To see the program, please click here.
2022 iHeartRadio Podcast Awards Take Place Virtually on Thursday. A number of celebrities will make guest appearances on this Thursday’s 2022 iHeartRadio Podcast Awards. The program was originally to take place live at the iHeartRadio Theater in Los
Angeles but will now happen virtually at 9:00 pm ET on February 3 streaming on iHeartRadio’s YouTube channel and Facebook page as well as broadcast across select iHeartMedia radio stations nationwide. iHeartMedia says stars appearing include: Jason Bateman, Sean Hayes and Will Arnett, Martha Stewart, Matt Rogers and Bowen Yang, Paris Hilton, Shonda Rhimes, Will Ferrell, Wilmer Valderrama, and many more. While winners from most categories will be decided by a panel of industry leaders and creatives, the Podcast of the Year award is decided by social voting on Twitter. The nominees for Podcast of the Year are: “Code Switch,” “Conan O’Brien Needs a Friend,” “Crime Junkie,” “Louder Than a Riot,” “Office Ladies,” “SmartLess,” “Stuff You Should Know,” “The Daily,” “The Midnight Miracle” and “You’re Wrong About.”
Round Four of Holiday PPM Ratings Released. The fourth and final round of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Due to holiday listening habits influenced by Christmas music, spoken-word stations often lose share during this period, but not all stations saw losses this time around. In Indianapolis, Emmis Communications’ news/talk WIBC-FM adds seven-tenths for an 8.8 share (weekly, 6+ AQH share) but remains ranked #3 in the market. Cumulus Media’s WWTN-FM, Nashville “SuperTalk 99.7” is up eight-tenths for a 6.1 share finish and climbs from the #8 rank to #3. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM rises nine-tenths to a 6.7 share but is still ranked #5 in the market. iHeartMedia’s WJNO, West Palm Beach adds a half share for a 2.3 share finish good for the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.
Ukraine Tensions/Sanctions, COVID-19, U.S.-China Relations/Olympics, Midterm Elections/Trump & the GOP, Spotify’s COVID Issue, Supreme Court Opening, North Korea Missile Test, and NFL Playoffs Among Top News/Talk Stories over the Weekend. Russia’s military build-up at the Ukraine border and the West’s threatened sanctions if Russia invades; the rate of COVID-19 cases in the U.S. and abroad, and mask & vaccine mandates; the Biden Administration’s relations with China and the Beijing Winter Olympics; the battle for control of Congress in the November midterm elections and Donald Trump’s influence on the GOP; Spotify deals with artists pulling their music in response to what they term medical misinformation being spread on the “Joe Rogan Experience”; the controversy over President Joe Biden’s promise to nominate a Black woman to fill retiring Justice Stephen Breyer’s Supreme Court seat; North Korea tests a new missile causing concern over its military ambitions; and the Cincinnati Bengals will face the Los Angeles Rams in the Super Bowl after Sunday’s games were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Talk radio isn’t just different than music radio. It’s better. Talk radio is never on in the background. And streaming has music radio on its heels, because The Sentence Never Spoken is “Alexa, please play six commercials.”
Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.
OOPS. Do your endorsement spots say “I haven’t sold you yet?”
Often, these are long-standing advertiser relationships. Two cautions:
By Holland Cooke
Consultant
BLOCK ISLAND, RI — So says none other than the CEO of the biggest radio station owner. In a marketing piece to the advertising community, iHeartMedia’s Bob Pittman: “Podcast audiences will continue to explode, passing the biggest music streaming services in reach, with no signs of growth abating.”
Attorney Arthur Aidala to Host Nightly Show on Salem’s ‘AM 970 The Answer.’ New York news/talk WNYM “AM 970 The Answer” adds Big Apple attorney Arthur Aidala to the daily lineup with 6:00 pm to 7:00 pm “Aidala Power Hour: Making The Case For The City He Loves” program. Salem Media Group New York operations manager
Matthew Sambolin says, “Arthur Aidala puts on a show in the courtroom, and now he gets to do it in front of the biggest judge of all – the New York City Tri-State region. Can’t wait to hear what he brings to afternoon drive, with no objections!” Aidala is the managing partner of the Law Offices of Aidala, Bertuna & Kamins, P.C. and the former senior DA of Kings County, New York. He currently represents such high-profile clients as Alan Dershowitz, former NYC Mayor Rudy Giuliani, and Harvey Weinstein. He has been a recurrent guest on ‘The Joe Piscopo Show’ and ‘Radio Night Live’ with Kevin McCullough, as well as a legal commentator for 12 years on FOX News Channel. Aidala says, “I am honored and excited to join the talk radio team lineup at ‘AM 970 The Answer.’ With the ‘Power Hour’, we will be sitting down with the key New Yorkers to get to the heart of what makes this city tick.”
Vining Named PD at Cumulus Media’s ‘Talk 99.5’ in Birmingham. Talk radio pro Valerie Vining is named program director for Cumulus Media’s news/talk WZRR-FM,
Birmingham “Talk 99.5.” Vining has been serving as morning drive co-host of the “Dixon & Vining” program (with Richard Dixon), a role in which she will continue. Prior to that, she spent more than 13 years as news director for Cumulus Birmingham. Vining says, “I am absolutely thrilled to have the opportunity to take on the role of program director for WZRR ‘Talk 99.5’ Birmingham. My radio career, which spans over 30 years, has prepared me for this moment and challenge and I look forward to taking my team to the next level. Thank you to James Robinson and Ryan Haney for believing in me and my abilities. I’m so proud to work for Cumulus Media.”
Ramsey Solutions Hosts Free ‘Building Wealth’ Livestream. This Thursday (1/13), nationally syndicated radio star Dave Ramsey will host a free livestream at 8:00 pm ET titled, “Building Wealth in 2022.” Joining Ramsey will be New York Times bestselling
author Rachel Cruze and host of “The Fine Print” podcast, George Kamel. According to Ramsey Solutions’ State of Personal Finance study, more than half of Americans (56%) feel behind on investing. And 42% aren’t saving for retirement at all. Dave Ramsey says, “There are a lot of investing trends right now claiming they’re the best way to get rich. But I’ve done stupid with a lot of zeros at the end, and I’ve coached people who hit bottom from bad investments. From my 30 years on the radio, I’ve seen over and over that real millionaires follow a proven plan for their money, not a get-rich-quick scheme. This free event will show you it’s possible for you too. Now is the time to prepare for your future.”
On-Air Changes at iHeartMedia’s ‘XTRA 1360’ San Diego. Drive time changes take place at iHeartMedia’s sports talk KLSD-AM, San Diego “XTRA 1360.” New to morning drive is “The Hartman and Rich O Show” with Steve Hartman and Rich Ohrnberger
and in afternoon drive, the “Jon and Jim” show with Jon Schaeffer and Jim Russell debuts. Hartman and Ohrnberger currently work together on FOX Sports Radio and have successfully hosted together on XTRA 1360’s “Loose Cannons” show. Schaeffer and Russell also host “The Wrap-Up Show” following San Diego Padres games. “The Herd” with Colin Cowherd continues to air weekdays from 9:00 am to 12:00 noon, followed by “The Darren Smith Show” from 12:00 noon to 3:00 pm. iHeartMedia San Diego market president Melissa Forrest says, “This exciting new lineup caters to the desires of sports fans in San Diego. In addition to providing the very best sports talk, we’ll also continue to provide our listeners with unparalleled access to the NFL, the Padres, San Diego State University athletics, and all San Diego sports news.”
BIN: Black Information Network Wins Innovation Award. The Black American-targeted radio format from iHeartMedia – BIN: Black Information Network – wins the 2022 BIG Innovation Award in the media category from the Business Intelligence Group. BIN: Black Information Network was launched in June of 2020 as a 24/7
comprehensive national audio news network dedicated to providing an objective, accurate and trusted source of continual news with a Black voice and perspective. It is focused on service to the Black community and providing an information window for those outside the community to help foster communication, accountability and a deeper understanding. It is heard over the air in 32 markets and is distributed nationally through the iHeartRadio app. Business Intelligence Group COO Maria Jiminez says, “Innovation is driving growth in the global economy. We are thrilled to be honoring Black Information Network as they are one of the organizations leading this charge and helping humanity progress.” BIN president Tony Coles comments, “Innovation has been one of BIN’s core values since our inception. It drives us to keep growing and creating spaces for the Black community to hear and contribute to the news that matters most to them. It’s an honor to be recognized with an incredible lineup of organizations and individuals who share the value of innovation and prove it in their work every day.”
AdLarge and G Networks Announces Sales Partnership. The two firms announce that they have entered into an ad sales partnership that will create “a new dynamic and impressive ad sales powerhouse in network audio.” In addition to continuing to
represent content producers, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer and affiliate their premium programming and services through their existing affiliations team to radio 
stations across the U.S. G Networks president Warren Friedland states, “We’re excited to partner with AdLarge. AdLarge has a reputation for delivering innovative campaigns to help brands reach their media goals. AdLarge’s ad sales efforts coupled with our own extremely targeted networks will lead to a better return on investment for advertisers, brands, and agencies.” AdLarge co-CEO Gary Schonfeld adds, “This unique partnership will enhance our already robust ad sales networks, as well as generate greater critical mass and increased coverage of major markets. This is a win-win for the advertisers and the network audio community. The partnership with G Networks will greatly benefit the audio campaigns of our advertisers and agency partners.”
TALKERS News Notes. Personality Jesse Watters is named host of FOX News
Channel’s 7:00 pm ET hour. The new program, “Jesse Watters Primetime” will launch on January 24. Watters will continue his current role as a co-host on “The Five.” FOX News Media CEO Suzanne Scott says, “Jesse’s versatility and hosting acumen has grown exponentially over the last five years, and he has developed a deep connection to the audience through two hit shows, ‘The Five’ and ‘Watters’ World.’ We look forward to watching him expand his connection even further through this new solo weeknight hour.”…..Cumulus Media and DCP Entertainment unveil the second season lineup for DCP’s award-winning podcast, “Say Their Name,” on the Cumulus Podcast Network. The series focuses on the stories of Black individuals who were assaulted and killed by police and in ‘Stand Your Ground’ states, with an emphasis on the women who often get overlooked. The first episode in the series marks the one-year anniversary of the attack on the United States Capitol with a look back at Miriam Carey, who was killed in 2013 by law enforcement.
Broadcasters Foundation to Honor Lesley Visser with Lifetime Achievement Award. Sports media legend Lesley Visser is being honored by the Broadcasters Foundation of America with its Lifetime Achievement Award to be presented during
the Golden Mike Award gala and fundraiser, being held on March 14, at the Plaza Hotel in New York City. Visser is the only sportscaster – male or female – to have worked on network broadcasts of the Final Four, the Super Bowl, the World Series, the NBA Finals, the Triple Crown, the Olympics, the 
U.S. Open, and the World Figure Skating Championship. BFoA Foundation chairman Scott Herman says, “Lesley has an extraordinary number of ‘firsts’ in her accomplished and impressive career. We’re very proud to recognize her many accomplishments, not only as a pioneering female sportscaster, but as a prominent leader in sports broadcasting, overall.” Visser says, “I am enormously honored to be recognized by the Broadcasters Foundation of America, which is vital to our colleagues who find themselves in need of help during times of unimaginable hardship. It’s essential that we acknowledge and support such a charitable endeavor.”
COVID-19, Voting Rights, January 6, Midterm Elections, Economy/Supply Chain, U.S.-Russia Relations, and Bob Saget Passing Among Top News/Talk Stories Yesterday (1/10). The soaring rate of COVID-19 cases in the U.S., the Omicron variant, vaccine mandates, and school policies; President Joe Biden’s pressure to change filibuster rules for voting rights legislation; the investigation into the January 6 Capitol attack; the November midterm elections and Joe Biden’s low approval ratings; the state of the U.S. economy and the ongoing supply chain woes; the U.S. and Russia negotiate over Ukraine; and TV icon Bob Saget dies unexpectedly at 65 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.