Steve Lapa Launches 3 MINUTE PLANNER™, a Sales Education Tool
Steve Lapa, well-known broadcast management & sales expert and TALKERS contributing columnist, has launched a new website, 3MINUTEPLANNER.COM™, which provides an innovative platform designed to simplify sales meeting strategies with easy-to-follow “3 Minute” explainer videos and accompanying downloadable eBooks. This video-based re-education is the first of its kind in the industry, providing managers and sales teams with the resources that support their success.
According to Lapa, The 3 Minute Planner™ is designed to help radio managers and sales teams by providing
concise, practical strategies that can be applied immediately. The three-minute videos cover a wide range of topics, from sales strategies to account management and client relationship building. Each video is accompanied by an eBook that expands on the topic, providing additional tips to help sellers and managers improve performance.
Lapa tells TALKERS, “Radio sales is about constant competition and pressure. The 3 Minute Planner™ is designed to provide managers and sales teams with the strategic guidance they need to succeed. Our video-based re-education approach makes it easy for anyone to learn and implement new strategies quickly.”
The package features over 100 topics and strategies, allowing managers and top sellers to tailor the content. Lapa says, “The 3 Minute Planner™ provides a clear, concise format that is easy to follow and apply, making it an ideal tool for busy sales teams who need to make the most of their time.” Interested radio broadcasters can visit 3MinutePlanner.com for a free sample.
Steve Lapa will be moderating the sales panel at TALKERS 2023 on Friday, June 2 at Hofstra University.
episode features Chachi’s recent chat from Benztown’s Los Angeles studios with Michael Harrison, founder and publisher, TALKERS. In the second new episode, Chachi talks to Wayne Johnson, founder and owner of Rockaway Records in Los Angeles.
Today’s Benztown press release states: Before founding TALKERS, radio innovator and thought-leader Michael Harrison worked at legendary radio stations from coast-to-coast, including WNEW-FM in New York, KMET in Los Angeles, KRPI in San Diego, WTIC in Hartford, CT, and WCBS-FM in New York. He also founded the AOR format, hosted several syndicated shows, and was the first managing editor for Radio & Records. Harrison has been a columnist for Billboard, a radio station owner, and member of the band Gunhill Road.
businesses of high-profile radio and podcast personalities as well as production companies. He also serves as a strategic advisor to Oxford Road, a media placement agency specializing in audio advertising, with a focus on podcasts and audio integrations. The nine-year-old agency is a leader in the audio space on behalf of more than 50 clients. Kitchin also serves as chairman of the National Radio Hall of Fame to which he was appointed in 2014. Since assuming the role, he has reinstituted national public voting for two of the six categories of induction and has doubled the voting participant panel. Under his leadership, more than 75 radio icons have been inducted. Prior to launching his own firm, Kitchin was one of the founders of Premiere Radio Networks, Inc., in 1987. The company grew to be the number one radio network in the country syndicating 90 radio programs and services to more than 4,600 radio affiliates, reaching 190 million listeners weekly. He started as executive vice president of sales and by 1998 at the age of 37, he assumed the role of president/COO, one of the youngest in the country to run a $300 multi-million-plus radio company. During his 10-year tenure at Premiere, Kitchin directed and oversaw all talk and music programming and services featuring the nation’s most popular personalities like Limbaugh, Delilah, Jim Rome, Glenn Beck, Casey Kasem, Bill Handel, Ryan Seacrest, Bob (Kevoian) and Tom (Griswold), Steve Harvey, Whoopi Goldberg, Blair Garner, George Noory, Maria Bartiromo, Jim Cramer, Matt Drudge, the late Art Bell, Donald Trump, Bob Costas and others. In addition, he supervised Premiere Radio’s other properties: Mediabase 24/7, the industry’s leading music monitoring service, MJI Programming, and FOX Sports Radio. Kitchin started his career in station management at WFMK-FM in Lansing, MI, and KTYD-FM in Santa Barbara, CA before serving as sales manager of the Katz Radio Group Network in Los Angeles. Kitchin will be one of 60 industry leaders speaking at TALKERS 2023. For more information, see story below.
The embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace. The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.
was given a second chance when his old friend WWE Hall of Fame legend “Diamond” Dallas Page challenged him to compete again in the field he worked so hard to enter for years… by getting back in the “squared circle” at age 50. Doctor Asa re-trained this past year with Dusty Rhodes’ son, Cody Rhodes, who is set to go against Roman Reigns for the undisputed WWE Championship at WrestleMania in Hollywood, California on April 1 and 2. In signing with Impact Wrestling, one of the top three wrestling promotions in America, Doctor Asa has taken on the role as head of medical and sports performance for the company. His new title? “Doctor Asa, Ringside Physician.” TALKERS publisher Michael Harrison, an avid fan of wrestling, boxing and MMA, says, “Don’t be surprised if the doctor in scrubs sitting at ringside doesn’t wind up in the midst of the action should things get out of hand.”
yesterday (TALKERS, Monday, 10/10) WCBS-AM news director/brand manager Tim Scheld indicated in a staff memo that he’d be exiting the all-news outlet before the end of the year. A new agreement with SAG-AFTRA will allow cross-utilization of anchors and reporters for WINS and WCBS-AM. Audacy New York market president Chris Oliviero comments, “At a time when quality journalism and local reporting is so critical, it was the ideal moment to make a strong investment in our news creation and distribution capabilities. Audacy New York’s news organization, anchored by both WINS and [WCBS-AM], is the premier audio news outlet in the city. Now more than ever, we remain committed to serving our audiences as we have done so for over the last 50 years.” Mevorach states, “We are standing at the edge of an exciting new era for news in New York for our team, advertisers, and – most importantly – our listeners. [WINS and WCBS-AM] will be in more places, covering more stories, creating more original content, expanding our digital footprint, and now offering listeners a crystal-clear FM audio experience. Both brands will retain their distinct identities but will now harness resources with the single mission of better serving our communities and reaching the next generation of news consumers.” Mevorach began his career in Boston as a magazine writer/editor for The Library Scene. Lee previously was operations manager at Talk America, which rebranded to Liberty Broadcasting; became WCBS-AM’s operations coordinator in 2004; WINS’ news editor in 2010; and was promoted to assistant news director in 2012. From November 1985 – December 2005, WXRK (now WNYL) was Howard Stern’s flagship station. The station flipped from CHR “Amp Radio” to alternative in February 2017. Recording its third consecutive down trend (1.6 – 1.5 – 1.3 – 1.2, 6+), WNYL ranks #21 in Nielsen Audio’s September 2022 sweep. WINS (3.0, 6+) and WCBS-AM (2.9, 6+) rank #11 and #13, respectively.
Round Four of August PPMs Released. The fourth round of ratings data from Nielsen Audio’s September 2022 PPM survey has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; and Providence. Nielsen Audio’s September 2022 sweep covered August 18 – September 14. TALKERS magazine managing editor Mike Kinosian presents his “Ratings Takeaways” from this group of markets. News/talk is again #1 and #2 in Milwaukee – but – with a +1.1 from August (8.9 – 10.0, 6+), Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” advances from second to first, while iHeartMedia’s WISN “News Talk 1130” drops seven-tenths (10.3 – 9.6, 6+) and shifts from first to second. In Raleigh, iHeartMedia’s WTKK “106.1 FM Talk” notches a +1.5 (7.3 – 8.8, 6+), progressing from third to first. Simultaneously with Cumulus Media Providence’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” gaining seven-tenths (4.8 – 5.5, seventh to sixth, 6+), cross-town iHeartMedia-owned WHJJ “News Radio 920” dips eight-tenths (1.2 – .4, #15 to #16, 6+). Not only does Cumulus Media Nashville sports talk WGFX vault from #13 to #5, “104.5 The Zone” ties Columbus’ similarly-formatted WBNS-FM for the largest (6+) August 2022 – September 2022 increase of any station from the 42 PPM-markets analyzed thus far (3.5 – 6.1, +2.6). In Austin, Genuine Austin Radio sports talk KTXX “The Horn” posts a +1.1 from August (1.4 – 2.5, 6+), inching up from #19 to #16. See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets (as well as the first three groups) 
Hockey League’s Florida Panthers is effective through the 2024 – 2025 season. As part of the deal, Florida Panthers games will be aired on sports gambling-formatted WBZT “Sports Radio 1230 The Gambler.” iHeartMedia market president Mark McCauley states, “We’re excited to partner with the Florida Panthers and provide listeners great play-by-play action on ‘1230 The Gambler.’” Meanwhile, Panthers chief revenue officer Shawn Thornton adds, “We’re excited for iHeartMedia West Palm Beach to join the Florida Panthers radio network. With the refresh of their sports radio station ‘1230 The Gambler’ this past summer, we look forward to working with the leading audio media company in America to broadcast Panthers games to our fans in Palm Beach County.” In addition to Panthers play-by-play coverage, WBZT will air a one-hour Florida Panthers weekend show. The eight-station iHeartMedia West Palm Beach cluster includes WBZT, news/talk WJNO “News Radio 1290,” and news/talk WZZR “92.1 Real Radio.”
Year” Joe Maddon and three-time “Sportswriter of the Year” Tom Verducci provide insight, commentary and discussion on the MLB postseason. According to Maddon, “We are here to tell you what we think, not what we’ve heard. No regurgitation and original thoughts are valued.” Maddon managed in the big leagues for 19 years. He famously led the Chicago Cubs to their first World Series title in 108 years and the Tampa Bay Rays to their first-ever World Series. Five-time Emmy Award winner Verducci is the lead baseball writer for Sports Illustrated; lead analyst/reporter for MLB Network and Fox Sports; and a member of the National Sports Media Association Hall of Fame. He comments, “Like its namesake [forthcoming] book, the podcast will be full of surprises and insight. From game strategy to baseball history to leadership lessons – and maybe to some rock & roll and classic cars – we’ll cover more ground than a gold glove shortstop on the most illuminating and interesting podcast in baseball.” The podcast launched yesterday (Monday, 10/10) and will air through the World Series.
WBAL president/general manager Dan Joerres comments, “The production and broadcast of this debate on both WBAL ‘News Radio’ and WBAL-TV is an important part of our ‘Commitment 2022’ political coverage. Putting all of our broadcast and digital sources to work to bring voters across the state this gubernatorial debate is a major part of our continuing effort to help them make informed decisions on election day. The debate will be moderated by WBAL-TV anchor Jason Newton. … The first episode of ESPN’s “The CJ McCollum Show” was posted last Thursday (10/6). The guard of the NBA’s New Orleans Pelicans had teammate Brandon Ingram as the inaugural guest on the podcast, which will post episodes each Thursday. McCollum formerly hosted Cadence 13’s “Pull Up With CJ McCollum.” … Elsewhere in NBA-themed podcasts, Jam Street Media introduces 15-year-old Sloane Weinstein hosting the bi-weekly “Sloane Knows.” She’ll interview some of the NBA’s biggest names, including the Boston Celtics’ newly-signed Blake Griffin; free agent Dwight Howard; and former NBA players Richard Jefferson and Baron Davis.
by San Francisco public radio news/talk KQED that paved the way for the release of videotapes from the 2009 – 2010 Prop 8 trial, leading to legalization of same-sex marriage in California. Proposition 8 passed in 2008 and banned same-sex marriage in the state. The subsequent trial, Perry v. Schwarzenegger, questioned whether Prop. 8 violated the U.S. Constitution. Judge Vaughn Walker ruled in favor of the right to same-sex marriage, but said at the time that videotapes of the trial would remain sealed for 10 years. KQED “Political Breakdown” podcast co-host Scott Shafer spearheaded the effort to make the tapes public. Shafer states, “As someone who sat through the entire Prop. 8 trial, I witnessed some very dramatic and moving testimony, as well as riveting cross-examinations. I’m glad others will now get to view this important part of the historical record.” KQED chief content officer Holly Kernan notes, “If our systems work behind closed doors, with no press or public access, we have no idea how decisions are made, nor what arguments are leading to these decisions. KQED wants more sunlight on our legal system, and we will fight on behalf of the public to get that access.”
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled “Doom or Boom?” looks back at this past week of 8/22 to 8/26. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Ethan Bearman, attorney, The Bearman Firm; Jack Heath, talk show host, The Pulse of NH; Dom Giordano, talk show host, WPHT, Philadelphia; Todd Feinburg, talk show host, WTIC, Hartford; and Matthew B. Harrison, attorney, VP/associate publisher, TALKERS. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please 
Babin comments that, “Jason’s leadership, creativity, and strategic approach have led to outstanding results for our employees, listeners, and advertisers in Orlando. He’s leaving the market in much better condition than when he arrived. Orlando remains a crucial market for CMG, and I will immediately begin the search for a new vice president/market manager to continue our team’s success there. I know that Jason will make a positive impact in this new role in Tampa, building on the consistent success that our team in Tampa produces every year.” Tampa/St. Petersburg area native/University of Central Florida alum Meder states, “Our CMG Radio team in Orlando worked hard and worked together to achieve some amazing accomplishments. We built a team that will continue to have great success in the future. I’m very excited to work with another very talented team and continue the legacy of success for these powerful CMG community brands.” Meder joined CMG Tampa 20 years ago as a media consultant. Prior to becoming vice president/market manager for CMG’s Orlando stations, he was general sales manager; director of sales, and general manager. In addition to news/talk WHPT “102.5 The Bone,” CMG Tampa’s cluster includes adult contemporary outlets WDUV and WWRM; classic hits-oldies WXGL; CHR WPOI; and alternative WPOI-HD2.
Darnell’s iHM Duties Now Include Riverside Area President. In addition to continuing to oversee iHeartMedia properties in Fresno, Modesto, Stockton, Monterey, Bakersfield, and Spokane, Pacific Area president Steve Darnell adds Riverside-Ontario-San Bernardino (Southern California’s Inland Empire) to his responsibilities. iHeartMedia Markets Group division
president Dan Lankford notes, “Steve has done a great job of elevating the performance of this area, and I’m certain he will form a strong partnership with iHeartMedia Riverside senior vice president of sales Ryan Lieberman.” Darnell adds, “I’m thrilled to welcome the Riverside market into the Pacific Area. Riverside shares many market characteristics and cultural similarities with our other markets in the Pacific Area, including great audio brands and veteran sales leadership. I’m confident Riverside will be a great addition and I can’t wait to get to work with Team Riverside.” Prior to becoming iHM’s Pacific Area president in January 2020, Darnell was the company’s Fresno’s market president and was vice president/general manager of Buckley Radio Bakersfield. iHeartMedia’s Inland Empire cluster includes sports talk KPWK “Fox Sports AM 1350” and news KFOO-AM “Black Information Network BIN 1440,” as well as rhythmic CHR KGGI; triple A KMYT; and rock KTMQ.
Lohman’s iHM AP Purview Is Extended To Hawaii. The potential exists for Andy Lohman to rack up considerable frequent flyer miles as iHeartMedia’s Alaska Area (Anchorage and Fairbanks) president tacks on a similar title for the company’s Hawaii facilities. According to iHeartMedia Markets Group division president Dan Lankford, “Andy has done a great job leading his Alaskan markets. I’m excited to see how our Alaska and Hawaii markets will work together because of their shared unique characteristics. I’m sure Andy and Honolulu market president Scott Hogle will work closely together to elevate both areas.” Former KJR-FM, Seattle general sales manager Lohman remarks, “I’m looking forward to working with Scott Hogle and his fantastic iHeartMedia Hawaii team. Hawaii has its own unique culture; iHeartMedia Hawaii is an integral part of the island lifestyle. The Alaska/Hawaii Area comprises not only the two states separate from the lower 48, but also two of the most beautiful places to live in America. We will be strong partners.” In addition to news/talk KHVH “News Radio 830” and sports talk KIKI “Fox Sports AM 990 Hawaii,” iHeartMedia Honolulu owns and operates adult contemporary KSSK-FM & KSSK-AM; CHR KDNN; rhythmic CHR KUBT; hip-hop KUBT-HD2; alternative KUCD; and Asian CHR KUCD-HD2.
Michael Harrison Performs Lead Vocals on GUNHILL ROAD’s “Idiots.” The brand-new track – “Idiots” – by venerable pop musical ensemble GUNHILL ROAD features TALKERS founder Michael Harrison as lead vocalist. Specifically designed for talk radio airplay, the song is a sharp-tongued follow up to the group’s 2021 internet hit, “I Know You’re Real,” in which Harrison also performed lead vocals. Whereas, “I Know You’re Real” was a sweet tribute to animal welfare, “Idiots” is a scathing commentary on the dangers posed to American democracy by ignorance, frivolousness, greed, dishonesty, violence and bad character. According to Harrison, who co-wrote the catchy tune in collaboration with all of the quartet’s members, the song is political but not partisan. It describes both the Democratic and Republican Parties as “merchants of division” while also hurling verbal jabs at negative cultural
excesses such as narcissism, hyper-consumerism, and social media addiction. Harrison says, “Some people might be offended by this song – especially the stupid ones…. which, to one degree or another, includes us all.” He adds, “Based upon my years of experience tracking American public opinion, I think the growth of systemic idiocy within our culture poses a frightening threat to American democracy.” GUNHILL ROAD has been writing and recording a wide variety of songs contained in four albums since the late-sixties, including the 1973 top 40 hit single, “Back When My Hair Was Short.” The group’s colorful history was the subject of a 2017 feature film documentary titled, “Every 40 Years.” Formed in Mount Vernon, New York by Steve Goldrich and Glenn Leopold and named after an iconic street in the Bronx, GUNHILL ROAD has evolved for more than a half century and continues to be musically active, much to the delight of its dedicated fan base. Harrison’s history with the group goes back to his days as the morning host on legendary New York album rocker WNEW-FM when he championed them as a main item on his daily musical menu. An FM progressive rock radio favorite in the early 1970s, GUNHILL ROAD has developed into a modern musical organization with an eclectic internet following – continually writing and recording new music while exploring a wide variety of genres. The group’s songs address such compelling themes as relationships, aging, politics, animal welfare, and personal loss. The current players in GUNHILL ROAD include co-founder Steve Goldrich (piano, vocals, writing); longtime member Paul Reisch (guitar, vocals, writing); veteran Broadway instrumentalist Brian Koonin (guitar, vocals, writing); and radio icon Harrison (vocals, writing). Backup horns, strings, percussion and assorted instruments are provided by some of the nation’s leading studio musicians and concert performers. “Idiots” is an advance single from the group’s forthcoming fifth album that’s scheduled to drop in the late fall. Harrison says, “It is an honor to actually be a member of this historic group after having played them on the radio in my early career.” Harrison is going on tour to promote the song and is available for talk media interviews in which he discusses the danger of widespread idiocy. To arrange a booking, call Barbara Kurland at 413-565-5413. To hear “Idiots” and view the accompanying video produced by Matthew B. Harrison, click 
NRG Media Omaha, Creighton Extend Their Relationship. As part of the three-year deal, several NRG Media Omaha stations will cover Creighton University athletics, including men’s and women’s basketball; men’s baseball; volleyball; and men’s and women’s soccer. According to NRG Radio Omaha market manager Mark Schecterle, “We are extremely excited to continue our partnership with Creighton University and the athletic department. Creighton is an amazing university with a great athletic program. We truly look forward to growing our partnership in the coming years.” The university’s athletic director, Marcus Blossom, notes that, “NRG has been a tremendous partner with Creighton athletics and we are thrilled to continue this deal. We truly value the long-term relationship we have had with NRG and look forward to the expansion of coverage with additional sports on NRG’s radio stations.” From October through March, sports talk KOZN “1620 The Zone” will air a weekly, live call-in show, “The Creighton Athletics Hour” (6:00 pm – 7:00 pm). Meanwhile, men’s baseball home games; women’s basketball; women’s soccer; and volleyball contests will be on news/talk KOIL “News Talk 1290” or sports talk KZOT “1180 The Zone.”
TALKERS News Notes. Award-winning journalist Deepa Fernandes will join NPR and Boston University-owned public radio news/talk WBUR’s midday news program “Here & Now” (Monday) October 3 as the show’s third host alongside Robin Young and Scott Tong. WBUR chief content officer Victor Hernandez states, “Deepa’s zeal and commitment for telling compelling and deeply reported stories is directly aligned with our mission at WBUR and NPR. Her global-local perspective and experience are going to add tremendous value to our strong team.” Fernandes adds, “Public radio is the most easily accessed daily news source for audiences across the country. I believe we can continue to reach new listeners and enrich the public conversation by including voices, stories and news from communities often excluded.” She joins “Here & Now” from The San Francisco Chronicle where she was an immigration correspondent and senior newsroom advisor on Race and Equity. India-born Fernandes also spent time at Southern California Public Radio; Pacifica Network News; and the Australian Broadcasting Corporation. … KFH “Sports Radio 1240 AM & 97.5 FM” names Tommy Castor host of its weekday (9:00 am – 11:00 am)
“Sports Daily” program on the Audacy Wichita sports talk outlet. Currently vice president of ticket sales and marketing for the Wichita Thunder, the ECHL affiliate of the NHL’s San Jose Sharks, Castor previously spent 15 years on several Wichita radio stations. He co-owns AMP Digital Innovations, a Wichita marketing company. … Starting next Thursday (9/1), Yellowstone Public Radio-owned KEMC, Billings (Montana) “Morning Edition” host Jess Hazel joins Colorado College’s KRCC, Colorado Springs as morning host. Hazel notes, “I can’t wait to meet the people of Southern Colorado. I’m looking forward to building connections with listeners through a shared appreciation for storytelling and public radio.”
