Edison: Podcast Consumption Hits Record High
Edison Research releases its latest study, The Podcast Consumer 2025 that it says “charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts.” Among the takeaways from this report are: 1) Podcast consumption continues at a record high: 73% of those ages 12+
have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a podcast in the last week, each measure being an all-time high; 2) Video podcast consumption has redefined the podcast landscape: Over half (51%) of the U.S. 12+ population has ever watched a video podcast; 37% have watched a video podcast in the last month and 26% have watched a video podcast in the last week. Those who actively watch video podcasts are younger and more diverse than those who only listen to audio-only podcasts; and 3) Podcasts offer high engagement and trust from listeners: 88% of weekly podcast consumers agree that hearing ads is a fair price to pay for free content; 68% say they don’t mind hearing ads on podcasts. You can see The Podcast Consumer 2025 here.