Woodward Taps DeGroot to Lead Wisconsin Stations
Woodward Communications names B.J. DeGroot market manager for its six-station cluster in Northeast Wisconsin that includes news/talk WHBY and sports talk WSCO-AM/W237AA “The Score” in Appleton. DeGroot has been serving as brand manager for WHBY and “The Score.” Woodward says that DeGroot’s understanding of the local market and his success in brand management has prepared him to lead this
diverse group of stations. DeGroot comments, “Leading the entire portfolio of Woodward Community Media stations in Northeast Wisconsin is a significant honor. I’m committed to working with our talented local teams to continue delivering relevant content and strengthening our connection with the community.” The company also announces that Kelly Radandt, who was named director of broadcast in November 2024, will oversee broadcast brands across both Northeast Wisconsin and the company’s Springfield, Illinois stations. DeGroot and Kevin O’Dea, market manager of Springfield, will both report to Radandt. Radandt comments, “This expanded role presents a unique opportunity to unify our broadcast efforts and innovate across markets. I am eager to contribute to Woodward Community Media’s continued success and evolution. Onward!”
comes after Woodward closed on the $4.3 million acquisition of four stations in the market from Neuhoff Media last fall. From that deal, the company spun WCVS-FM to Educational Media Foundation. Woodward’s Springfield market manager Kevin O’Dea says, “All of us at Woodward Community Media look forward to the addition of the Mid-West Family stations to our lineup here in Springfield. These four stations along with our current lineup including Channell450.com and our Digital Services will allow us to enhance our local commitment to our listeners, advertising partners and the Springfield and Central Illinois Community.
ends Neuhoff’s time in the radio business after almost 70 years. At one time, Neuhoff owned 24 stations – plus digital assets – in five markets. Woodward Communications, Inc operates eight stations – including news/talk WHBY-AM – in Appleton and Green Bay, Wisconsin. Neuhoff family trustee Julian Hickman says, “This final sale is bittersweet for our family, reflecting both a proud legacy and an emotional farewell. Our grandfather, Roger Neuhoff, poured his heart into the broadcast industry since the mid-1950s. The stations have been a vital part of our family and community, and while we cherish the incredible journey, it is time to turn the page.” Trustee Makena Neuhoff adds, “We would like to thank the incredible teams of local broadcasters in Springfield and Bloomington. We will forever cherish the memories and the significant impact our stations had on the local communities.”