Tag: YouTube

Industry News

CES100th, Radio Roots

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imIf you’ve been seeing CES coverage on network and cable newscasts this week, you’ve heard it called “the Consumer Electronics Show,” despite we-the-media being told not to. They want us to say “CES,” although, years ago, the Consumer Electronics Association changed its name to the Consumer Technology Association, not its first rebrand.

Back in 1924, it was the Radio Manufacturers’ Association, and eventually it became the Radio & Television Manufacturers’ Association. For all those years – and for decades after it morphed into the CEA – this organization advocated for companies that made… things.

Back-to-the-future: Many of the big stories at CES2024 aren’t about products that come in a box. Artificial Intelligence is big here this year, nonchalantly referred to as “AI.” But – because we should avoid initials that aren’t self-explanatory – you’re hearing CES called “the Consumer Electronics Show;” and smart reporters use “Artificial Intelligence” on first reference.

And one particularly insightful session I attended got me thinking about radio’s “initials.” When we say our call letters, do listeners think about what we were, or what we can do now do?

“All Media is Social Media” panelist Isabel Perry, VP of emerging technology at pioneering digital agency DEPT said a mouthful, in a savvy British accent: “Your brand is not what you tell your customers. It’s what your customers tell each other about you.” And declaring that “media is now communal,” fellow panelist and former TikTok executive Melissa Eccles urged “Invite people to participate.”

Robotic music stations with too many commercials are disadvantaged. Swifties don’t need FM to hear Taylor. She’s already on their phones…and Alexa, and SiriusXM, and YouTube, and streams. Talk radio that’s I-talk-you-listen is a caricature. Media consumers expect to interact. As Larry King said, “I never learned anything while I was talking.”

Yes, there are huge TVs and flying cars here, and CES is still gadget heaven. But 100 years ago – when families sat around large AM receivers, seeming to watch what they were hearing – simply broadcasting at-them was a business. I leave Las Vegas reaffirmed that ENGAGING people is now, in gambling parlance, table stakes.

Covering CES this week for TALKERS, I’m also offering stations 60-second reports. Help yourself at HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Ad Count

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imHow many times will we research the same subject and come to the same conclusion?

This time it is the podcast. How many ads will the average listener consider “appropriate” in a 60-minute episode?

If you read the recent research from Cumulus/Signal Hill, you know the answer. For the rest of you, survey says under four minutes per 60-minute episode. The same survey says the magic number for a 30-minute episode is under three.

How ironic is that? The typical talk radio hour runs more ads in one break than an entire 60-minute episode of a podcast. Could it be because we have been integrating radio commercials into hour-long broadcast content for over 100 years? Have we conditioned news/talk listeners to accept more commercials per hour? Our TV friends have been at for over 80 years with an even bigger hourly spot load. Anyone ever see audience research that says add more commercials?

Seriously, unless you pay for the ad-free experience of Netflix, HBO, Hulu, Spotify, Pandora, etc., like most consumers of media, you are comfortable with the ad-supported media model.

So, how has the podcast world been so successful with a model that would leave most traditional radio and TV owners, execs, and sellers dumbfounded.

Here is some insight from my experience.

1) CPM is higher in podcast. The hard facts are when you work with higher CPM you can adjust the commercial load. Demand for digital/social media and podcasts with marketable scale is greater than terrestrial radio. The demand curve for podcast advertising is greater than terrestrial radio. Time to wake up, shake up and shout out loud about our 100-year-old sleepy giant!

2) Survey said 62% of podcast listeners prefer the host read. Talk radio sellers should improve this pitch every day. Today, podcast sellers are simply better at it. Podcast sellers get the intimate relationship between host and listener better than most radio sellers get host and audience. Podcast hosts seem more one-on-one savvy. What will Joe Rogan’s next guest say? What will we hear when your talk talent interviews their next guest?

3) Quality. When your local production director is overloaded and needs to get commercials completed on the air yesterday, what wins: quantity or quality? Be honest here. Where is the next audio creative genius like Dick Orkin or Chuck Blore? Do you know those names?

4) Can you really compare ad load levels between the 60- or 30-minute podcast episode to the average three-hour daily talk radio show?

Traditional molds need to be revisited regularly. My experience with YouTube is showing me even newer models for monetization, different from audio podcasts. Does your 2024 planner have any room for innovation?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Pending Business: When the Package Doesn’t Work

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imIt happens to everyone at least once.

You present your package with every asset at your disposal to make the campaign a winner – host read radio, podcast, X(Twitter), Instagram, Facebook, YouTube, and anything else at your disposal. You work with your manager for pricing, coordinate the digital team for input, and touch base with your business department for the all-clear. Your presentation is an award winner, your enthusiasm is contagious and the deal closes. The campaign launches and to your shock and dismay the feedback from your client is utter disappointment as results are anemic. You verify everything is running properly, digital and social media are coordinated, yet the anticipated tsunami of results is barely a rain shower.

Are you kidding me right now? What in the world happened? A little history and a little reality will help you right the ship.

It’s been 60 years since Marshall McLuhan taught us the “medium is the message” and arguably became the original disruptor. He was so far ahead of his time, Musk, Zuckerberg, and Altman would be challenged. The bottom line is McLuhan got it right as we still stumble our way through the performance side of the ads.

Let us examine how we package and sell 60 years later.

Mistake #1- All creative is the same. In the example above, I listed 6 common platforms many local hosts utilize daily to spread the word.

A) Sellers focus on packaging scale, competitive efficiency and closing the business.
B) Hosts focus on product and content acceptability.
C) Managers focus on deal points.
D) Traffic and business focus on integrating systems.
E) Production is ready to deliver the deadline.
F) STOP!!!! Who is focused on matching the platform or medium with high impact creative messaging? “50% OFF” is an empty value proposition when there is no product sell-in. Who is making sure EVERY asset is delivering the creativity that engages and motivates the listener/viewer for each medium?

Mistake #2. I got this. Wake up! The multi-platform package is more complicated than the beta binomial curve for duplication. Oops, did I lose you? The concept is the radio listener may or may not be the podcast listener who may or may not be the YouTube viewer, who may or may not be the Facebook follower, and so on. You are the sales pro who put this package in motion, yet did you stop to think through: Does each medium have a unique campaign with different frequency, creative updates and feedback loops? Do you have any idea how many daily tweets it takes to sell that product or service? Or are you applying branding metrics to sales goals? And that is just the beginning.

We often forget, YouTube, Facebook, Instagram, are barely 20 years old and we are still learning. Yet our terrestrial radio station heritage goes back over 100 years, so you think, “I Got this.” To paraphrase the great Marshall McLuhan, don’t drive into the future using only a rear-view mirror.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Cumulus/Signal Hill Release Podcast Download – Fall 2023 Report

By TALKERS | by TALKERS

Cumulus Media and Signal Hill Insights are releasing the Podcast Download – Fall 2023 Report that looks at the latest podcast audience trends. Some of the findings include: 1) Podcast consumers continue to embrace YouTube as the number one podcast platform, especially with podcast discovery;im 2) Audio is powerful. Podcast consumers spend a significant amount of time on YouTube listening to podcasts without watching the video; 3) Since 2019, YouTube and Spotify have been growing among podcast newcomers at the expense of Apple Podcasts; 4) More than half of the weekly YouTube podcast audience say they have listened to the same podcasts in another place; and 5) Podcast consumers who watch video podcasts often have eyes on the screen. More than 6 in 10 look at the screen at least some of the time, even during ads. Since October 2021, podcast watchers have been increasing their time spent with eyes on the screen. See more about the study here.

Industry News

Nashville-based Talk Host Causes Controversy After Releasing Shooter’s Manifesto

By TALKERS | by TALKERS

Steven Crowder – who does a talk show streamed on YouTube and other digital platforms – is causing controversy and raising questions about the public’s right to know after releasing what is purported to be the “manifesto” of Audrey Hale, whom authorities say is responsible for the Covenant School shooting in Nashville last March that claimed the lives of three children and three adults. YouTube removed theim video saying it violates its community guidelines that “prohibit linking to content containing manifestos from individuals who have committed violent attacks.” Crowder issued a notice on X regarding the removal of the content, saying, “YOU determine what matters. YOU determine the content. Not YouTube, not the rest of BigTech, not their lackies, and not a gaggle of sponsors who don’t have the b***s to stand behind the kind of content you actually want to see.” According to a report by Newsweek, “The Metro Nashville Police Department has not confirmed that the screenshots shared by Crowder are Hale’s manifesto. A department spokesperson told Newsweek Monday that police were ‘unable to confirm the authenticity of what has been released, although we are looking into that at this very moment.’” Read the Newsweek story here.

Features

How News/Talk Radio Should Adapt to Attract and Retain a Younger Audience

By TALKERS | by TALKERS

By Bill Bartholomew
Talk Host/Podcaster/Journalist/Musician

imFolks in the Gen Z and millennial demographics are heavily engaged in political issues, care about news in their communities and the world, and are constantly bombarded with content.  So why are they less likely to tune into and interact with news/talk radio than older demographics?

Talk radio has historically skewed older, and from an ad portfolio standpoint, is often targeted at the coveted 35-54 and 55+ demographics.  However, in a world where social media influencers and podcasters supply information to millions of young consumers, news/talk radio should be able to effectively compete for the ears of younger generations in a comparable, if not expanded way.

For all of the anecdotal and hard evidence that terrestrial radio may be trending in a downward direction, the format continues to have a vast reach.  It is convenient to engage with it in automobiles, and occasionally in home or office settings.  Yet, while younger generations listen to radio, news/talk is not the format that they turn to by and large.

Unlike many digital-first content producers, radio retains a unique quality: authority.  By virtue of editorial standards, FCC regulation and brand – things that social media and podcasts often lack – radio has the unique ability to deliver credible, vetted, nuanced and universally trustworthy content that can instantaneously adapt to meet the needs of the moment.  This is true in everything from natural disasters to rapidly evolving breaking news stories, providing a channel for immediate, reactionary insight and analysis.

There are several steps that news/talk radio should pursue in earnest to adapt to the current climate of content consumption, particularly by younger listeners, that can reach, and most importantly, retain broader, younger, more diverse and more engaged audiences.

  1. Introduce younger people into the conversation.

Too often, Gen Z and millennials are skewered by older hosts, mocked for their perceived naivety, unchecked optimism and me-first approach.  While some of these qualities can be accurate, that approach reflects a disconnect between older generations and the experience of younger ones.  Millennials and Gen Z have grown up in a post-9/11 world replete with “endless wars”, the fallout from the 2008 financial crisis, runaway student debt, a massive housing crisis, the mental health stressors of social media, Covid19’s impact on traditional youth experiences, climate change, a deeply bifurcated political environment and a constantly evolving quest for social justice.  Through these experiences, younger generations offer an important perspective that should be assigned the same news value as experts from older generations.

Are you discussing shifts towards electric vehicles?  Bring on someone from Gen Z to share their perspective on why steps towards carbon neutrality are important to them.  Engaging a conversation on the president’s approval rating?  Perhaps younger conservative and leftist voices should be included in the conversation.  Discussing immigration?  How about the perspective of a younger member of a Latino organization?

By giving younger generations and more diverse guests a platform, stations can simultaneously expand their content and reach.  With consistency, the station’s brand will become more familiar to younger potential listeners who may be inclined to tune in to hear someone who shares their identity and perspective on – here’s that word again – a platform of authority.  Let the guest do the work of establishing the credibility and importance of your station or talk show to younger audiences by posting about their appearance on social media, sharing audio clips and mentioning to their peers.  It will build familiarity and trust among those generations, who in turn, will begin to tune in on a more regular basis.

Stations should also consider bringing more younger, competent voices into on-air roles, whether that be through reporting, segments, fill-in hosts, weekend shows or full-time hosts.

  1. Meet the audience where they are: their phones. 

As mentioned above, the convenience of simply turning on AM/FM radio is highly appealing in automobiles, though as Apple Carplay continues to adapt and evolve, digital-first content is likely to become as simple and convenient in the near future.

Talk radio needs to make consuming their product on smartphones as simple and direct as turning on a traditional radio.  This means no clunky websites, no lengthy pre-roll spots, a reliable stream connection and a “one touch” means of turning on and off the station.  This should also mean expanding talk shows to high-quality video livestreams, following in the footsteps of the top YouTube and Twitch performers; developing unique content for TikTok and Instagram; building podcasts that are focused on specific issues, and; providing interaction via text and chat.

Radio has the ability to be the ultimate livestreamer, social media influencer and podcaster, but rarely harnesses these platforms in a meaningful way.

It is not enough to simply strive to “expand a digital presence”; stations and shows must engage in the hard work of building platform-specific content with their brands.

  1. Music, cultural references and themes for the modern age.

A few weeks ago on a seemingly benign episode of the TV show FOX NFL Sunday, panelists Jimmy Johnson and Terry Bradshaw offered an example of the type of cultural adaptation that sophisticated writers and producers provide their brands.  While describing a fight between two football players, Mr. Johnson said something to the effect of “when it comes to these two, what’s that Taylor Swift song?”, and then in synch with Mr. Bradshaw, “bad blood!”.  It is highly unlikely that these two 70+ men listen to Taylor Swift’s music with any regularity or would simultaneously pull the “Bad Blood” reference.  Yet, with excellent preparation that played into the greater cultural moment as well as the specific, current Taylor Swift/NFL overlap, in a six-second span, FOX NFL Sunday was able to give the illusion that their panelists are contemporary, hip and plugged into “what is going on”.  Is your station or show plugged into what’s going on?  Do you use contemporary music for bumps?  Are your images – including headshots and social content – modern, interesting and engaging or are they more akin to a miscellaneous real estate agent?  You are a performer in an entertainment business that, while certainly paying homage to the past and lineage of the industry, must be contemporary in aural and visual presentation.  This goes for everything from wardrobe on video and in photo to fonts on graphic design.

How often do you or your producer read Pitchfork to learn about new music that is breaking this week?  How often do you or your producer read Variety to understand major trends that are happening in the broader entertainment industry?  What live events are you broadcasting from, covering and building partnerships with?  You should strive to be cutting edge.

  1. We need a friend now more than ever.

This is something that goes for all audiences, but particularly for younger ones.  It’s OK, in fact, great to be yourself, present yourself from your generation and retain the authoritative stance that has built your brand.  Take a look at the success that sports talker Mike Francesa enjoyed by leaning into his persona – and in turn – developing legions of younger listeners that fell in love with his dad-like delivery and frequent meltdowns.

Few things are as uncomfortable to see as a 40+ person dressing or acting like a teenager.  Younger listeners want that senior, experienced, trusted friend to entertain them, inform them, and at times, tell them that everything is going to be OK.  You can help make sense of the world for younger audiences, something that is absolutely essential in the modern era.

Through attracting younger listeners by including them in the conversation, effectively delivering content on smartphones, presenting a cutting-edge entertainment product and continuing to serve as a trusted friend, news/talk radio can greatly expand its reach, relevance and revenue.

To that point, some younger listeners who discover a radio station or show via any of the above entry points will likely work backwards to the traditional AM/FM dial.  Like the resurgence of vinyl records, AM radio in particular has the opportunity to become a hip delivery format for discerning younger listeners.

The big question is: are radio companies, stations and hosts prepared to do the hard work of reimaging their product?

 

Bill Bartholomew is a talk radio and podcast host/producer, journalist and musician based in Providence, Rhode Island. Email him at: william.f.bartholomew@gmail.com. 
Industry Views

SABO SEZ: Stream to Success

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imIn May 2007, I was enjoying the brand-new app called YouTube. Still independently owned, still relatively unknown. Some of the videos pulled millions of viewers, more viewers than enjoyed by ESPN or any cable network. More interesting, the videos with high counts were not made by NBC or ESPN or any traditional video source. High view count videos were being made by people with no experience in traditional media, they were experimenters producing in their basements and bedrooms.

As these new performers were pulling major view counts, they revealed that they worked at Starbucks, were going to school and wanting to make enough money to get out of their parent’s house. Wait. Some video creators were winning more viewers than ESPN and they were broke? Simultaneously major brands like Pepsi and Budweiser knew they had to enter the online video space and each attempt was a disaster. BUD TV! Online video entertainment was a brand-new medium; USG User Generated Content.

I started a company called HITVIEWS. The goal was to placed brand messages in User Generated Content. The first company. No one had ever done it. We gathered the top video performers and started to marry them with brands like Pepsi, FOX TV, Timberland, MTV,  CBS Television, IBM, Logitech, many more. A TALKERS conference introduced the first Influencer (we called them “Web Stars”), Caitlin Hill, to radio executives.

From this pioneering initiative into online video, I can share a significant amount of information about the ingredients of a successful video campaign.

  1. Use video stars, influencers, to deliver your message. It’s a different medium and requires different stars.
  2. Engage every capability of the platform. The videos with the highest view counts demand the most interaction with the viewer. Click now. Comment below. Make a response video. Send a text back. THEN answer all responses. Every single viewer response must be answered by you or it is wasted.
  3. It’s not radio or TV. Don’t bother putting up videos at a fixed day and time. Put up as many videos as you possibly can. Two days is too old!
  4. Funny works best.

Online video success makes the medium the message. The touch screen, mouse, keyboard. Audio, video capabilities must all be integrated into the entertainment. If full functionality is not part of the show, the show is boring.

Walter Sabo has consulted the largest media companies worldwide in digital initiatives. He was the on-site consultant for SiriusXM Satellite Radio for nine years. He can be reached by email at walter@sabomedia.com and his network radio show can be discovered at  www.waltersterlingshow.com.

Industry Views

Talk Host Rick Smith is This Week’s Guest on Harrison Podcast

By TALKERS | by TALKERS

Maverick talk show host, Rick Smith is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Ranked by TALKERS at number 100 on the journal’s Heavy Hundred list, Smith – who has positioned himself as a tell-it-like-it is champion of the working class – is described by Michael Harrison as “somewhat of a square peg in a scene dominated by round holes on both the left and the right.” The Chicago-based genre-bender is a 30-year Teamster trucker-turned-working-class talker heard 9:00 pm to 11:00 pm ET on dozens of radio stations across the U.S. – a mix of commercial and public. He tells Harrison, “I’m not a red hat, I’m not a blue hat… I’m a hard hat.” His left-of-center talk media footprint is enhanced by exposure on a variety of cable TV channels including Free Speech TV, DirecTV, Dish and more. He has a successful podcast with millions of downloads, and he streams on Facebook, X, Twitch and YouTube. All this is accomplished with a modest, independent operation run by two people and a homemade studio. His show’s slogan is “Where working people come to talk.” Listen to the podcast in its entirety here.

Industry News

Webinar: New Rules of Podcasting on YouTube

By TALKERS | by TALKERS

Steven Goldstein’s Amplifi Media and Coleman Insights’ Jay Nachlis are presenting a free 30-minute webinar today (9/7) at 2:00 pm ET that addresses what Goldstein calls “truly an important shift taking place in podcasting right now that affects how your podcast will be found. YouTube is now the top destination for podcast listening and discovery. The impact is significant in a variety of ways.” Goldstein says today’s webinar “will show you how people are using YouTube and offer seven key insights on how to maximize your podcast’s exposure in a sea of content.” The link for the webinar is here.

Industry News

Talk Media Commentator C.C. Carter Shares Touching 9/11 Audio Podcasts with Radio

By TALKERS | by TALKERS

Longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.com) Claire Carter (a.k.a. C.C. Carter) is making the audio files of two of her compelling short-form podcasts about 9/11 available at no cost for airplay on interested radio stations in time for this coming Monday’s 22nd anniversary of the tragic attack on America.

The first titled, “Never Again Should There Be a 9/11,” (8:00) is a plea for American government andim society alike to learn from the mistakes made before, during and after the tragedy so as to prevent such an atrocity from happening again. Carter tells TALKERS, “On the Sunday after 9/11, I listened to a sermon titled, ‘Making Sense of the Senseless.’ Its overriding message was: We cannot allow all these people to have died in vain. We need to do good in their name. And so to honor and remember all those who died, all those who survived, all those involved in the rescue and recovery efforts, as well as all those whose lives will never be the same, I have written and recorded a moving, memorable and thought-provoking piece, ‘Never Again Should There Be a 9/11,’ with the music, ‘Help is on the Way’ composed and performed by composer, David Friedman. It is all the more compelling when you watch the video on YouTube.” Carter adds, “We came together then. Can we come together again for the sake of the well-being of our nation and world. And what will it take to prevent such a horrific act from happening again? Thank you for caring and getting the vocals, the music and the video to as many people as possible around the world – including government officials who need to ensure our safety and security.” View the video here.

Regarding the podcast, “Reflections on 9/11,” Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts. ‘Reflections on 9/11’ (4:11) with music by Gunhill Road that you can download here. Please share with everyone you know. Remembering all those beautiful souls who left us that day is the least that we can do – and so much more.” Download “Never Again Should There Be a 9/11” here. To arrange a timely interview with C.C. Carter contact Victoria Jones at DC Radio Company. 917-865-3991 or victoria@dcradiocompany.com.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

iHeartMedia chairman and CEO Bob Pittman and COO CFO Rich Bressler will participate in a question and answer session during the Goldman Sachs Communacopia + Technology Conference on September 7 at 3:25 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

Triton Digital announces that it is integrating data with YouTube views of podcast episodes into its Triton Podcast Metrics. With this data, publishers can now view how their content is consumed on YouTube in conjunction with their overall podcast downloads.

The Kansas Association of Broadcasters announces the Hall of Fame inductees and Distinguished Service Award honoree for 2023. KSU professor and longtime broadcaster (WGN, Chicago; WGST, Atlanta; Coast to Coast AM) Ian Punnett is the Distinguished Service Award honoree. Mike Manns, Dale Morrell, and Randy Picking are the Hall of Fame inductees. See more about them here.

Industry Views

Pending Business: TV Knows Best

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Dan Patrick Announces Retirement in 2027

By TALKERS | by TALKERS

Sports Illustrated’s Kevin Sweeney reports that sports media personality Dan Patrick announces to his fans thatim he plans to retire from the business in four years at the end of 2027. Patrick’s radio program is nationally syndicated via Premiere Networks and is simulcast via YouTube. The former ESPN personality responded to fans who questioned his decision by saying, “This is a young man’s game. I’m the oldest guy doing this. And I enjoy doing it, but by the end of 2027, that’ll be it. You have my word, so plan accordingly.” Read the SI story here.

Industry News

New Jim Peters Talk Show to Take Live Video Phone Calls

By TALKERS | by TALKERS

Former Conk News editor-in-chief Jim Peters announces that he is launching a new live video talk show, “Jim Peters At Night,” at 11:00 PM ET on July 31 that will broadcast simultaneously on 10 platforms and networks. Peter says, “There’s nothing new about what I’m doing. There are hundreds of people doing it on Twitch everyim night. But they’re all pretty much just talking to their friends. Ours might be the first ‘professional’ talk show that will take spontaneous video phone calls and only video phone calls from the public.” Peters goes on to say, “When I started this project, I decided I was going to go wherever the prevailing technology took me. Although I’ve hosted several television talk shows in the past, I’m a radio guy at heart. So, we started with a live audio show… but it’s currently way easier to do live video than live audio. So, then it became a radio show with a video feed, and standard phone call-in. But when I realized that we could take video phone calls, I said screw it, let’s get real: it’s a TV show – with the public joining in, on the screen.” Peters’ new program will debut on Rumble, YouTube, Twitter, Facebook, Twitch, OnlyFans, Odysee, Telegram & Trovo, and audio-only on Podbean Live.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

WPEN-FM “97.5 The Fanatic” afternoon co-host Hunter Brody and assistant program director Eric Camille have exited the Beasley Media Group Philadelphia sports talk outlet. Former Phillies relief pitcher Ricky Bottalico; Tyrone Johnson; and Jen Scordo remain in WPEN-FM’s afternoon slot. Commenting to The Philadelphia Inquirer, Beasley Media Group notes, “The post-COVID months have been a particularly challenging time in our industry. Like other media companies, our markets have been directly impacted due to these uncertain economic conditions. As a result, we have proactively adjusted our operations accordingly to reflect the current financial climate.” Via a social media post, Brody indicates he will continue streaming on YouTube.

The Federal Emergency Management Agency (FEMA) and SiriusXM expand their relationship that will enhance connectivity of FEMA’s Integrated Public Alert & Warning System (IPAWS) National Public Warning System. SiriusXM will give FEMA access to secure bandwidth on SiriusXM’s proprietary satellite radio system to provide additional connectivity between FEMA and the National Public Warning System (NPWS) network. SiriusXM senior vice president/general manager, signal distribution engineering Bridget Neville states, “By supplying this satellite-based backup for FEMA’s backbone communications system, SiriusXM helps to strengthen FEMA’s ability to respond quickly and effectively to weather-related crises and other emergencies. SiriusXM has worked extensively with FEMA over the years and we are proud of our efforts that aid in delivering critical emergency messages to the public. We look forward to deepening and expanding upon our relationship with FEMA through this program and additional opportunities to leverage our satellite network in the future.” Director of FEMA IPAWS Antwane Johnson adds, “A secure, trusted, capable and reliable technology ecosystem is the foundation of the IPAWS NPWS capability. IPAWS embraces innovative technologies and platforms, and SiriusXM’s satellite network helps reinforce our capabilities.”

In a pair of newspaper-related items, The New York Times announces plans to close its sports desk, while The Los Angeles Times sells the San Diego Union-Tribune to Alden Global Capital-owned MediaNews Group. The New York Times will rely on coverage from the Athletic, the subscription sports website it purchased last year for $550 million. In a letter to staff yesterday (Monday, 7/10), New York Times Co. chair A.G. Sulzberger and chief executive officer Meredith Kopit Levien write, “Though we know this decision will be disappointing to some, we believe it is the right one for readers and will allow us to maximize respective strengths of the Times’ and the Athletic’s newsrooms.” The paper’s sports writers and editors will be moved to different roles in the newsroom and – reportedly – no layoffs are planned. The Athletic lost $7.8 million in the first quarter of 2023, although subscribers have grown from one million in January 2022 to three million as of March 2023. Meanwhile, Los Angeles Times owner Patrick Soon-Shiong and his family spent $500 million in June 2018 to buy that paper and the Union-Tribune from Chicago-based Tribune Publishing. While Soon-Shiong’s primary interest was in the Times, he pledged support for both newsrooms. A memo to the Union-Tribune staff announcing the deal said the Union-Tribune will need to “make some difficult staffing decisions. Reductions will be necessary to offset the slowdown in revenues as economic headwinds continue to impact the media industry.”

Industry News

Cumulus-Signal Hill Report: YouTube #1 Podcast Platform

By TALKERS | by TALKERS

Cumulus Media, in partnership with Signal Hill Insights, release their “Podcast Download – Spring 2023 Report,” that studies the podcast audience. Cumulus says this 10th edition of the study that examines weekly podcast consumers is part of its commitment to share insights and research findings with the podcast community. The study concludes that podcast consumersim have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president, Westwood One Suzanne Grimes states, “Throughout our long-running ‘Podcast Download Report’ series, we have seen the steady growth of YouTube as a podcast destination and now as a gateway to podcast discovery. While the dominance of YouTube as a platform is exciting and important as we continue to launch our Cumulus Podcast Network shows on YouTube, at the end of the day, content trumps the platform, and our strategy is to focus on podcasts that retain the audience regardless of platform.”

Industry News

Outkick Celebrates YouTube Growth

By TALKERS | by TALKERS

Sports media platform OutKick announces that its YouTube subscriptions rose more than 140% from March to April 2023. Outkick also says it enjoyed a record month of video views on YouTube with 284.2 million – up 909% versus March 2023, according to Shareable. Additionally, the platform finished April 2023 ahead of itsim custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”

Industry News

The Ramey Show’s George Kamel Launches YouTube Channel

By TALKERS | by TALKERS

George Kamel, co-host of “The Ramsey Show” on the Ramsey Network, is launching a new YouTube channel designed to help “others win with money while exposing a system designed to keep Americans broke.”im The Ramsey Network says Kamel, who went from negative net worth to millionaire and has successfully navigated the money minefield, will “tackle the tough topic of money with humor and wit.” Kamel comments, “There’s so much anxiety and frustration around money. I’m so pumped about this channel because we’re going to show people personal finance doesn’t need to be complicated, and we’re going to have a lot of fun doing it.” New episodes will be posted every Monday, Wednesday and Friday.

Industry News

Comscore: Outkick Fastest Growing Sports Site

By TALKERS | by TALKERS

Clay Travis’s sports media platform OutKick finished as the “fastest-growing year-over-year in the top 50 sports sites in unique viewers” in February 2023, according Comscore. OutKick says it continues to post substantial increases in unique viewers with a 326% year-over-year growth versus February 2022. Travis says, “We’re continuing our growth trajectory every month and that’s directly correlated with the incredible OutKick talent that drives engaging content every day with personalities who are able to speak their minds.” OutKick also says it saw over 1 million social interactions on Facebook,Twitter, and Instagram, up 258% in February 2023 versus February 2022. Additionally, YouTube Video Views for OutKick attracted 7.1 million views – up 487% from the prior year, according to Shareable.

Industry News

Urban One Rebrands Digital Platform

By TALKERS | by TALKERS

The company announces the relaunch of iONE Digital, formerly known as Interactive One. Urban One says, “iOne Digital’s dynamic portfolio of media brands deliver entertaining, engaging, culturally and socially aware original content from a fresh perspective connecting with over 24 million unique monthly visitors. This year, Urban One has rallied around the relaunch of the iONE Digital brand to integrate and maximize synergies across the digital portfolio fully. The relaunch brings a fresh perspective and bold storytelling serving the needs of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”

Industry News

FOX News Wraps 2022 as Tops in Multiplatform Views and Minutes

By TALKERS | by TALKERS

According to data from Comscore, FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes. For the year, FOX News Digital secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million.

Front Page News Industry News

Monday, June 27, 2022

By Editor | by Editor

Monday Memo: Inflation Hacks. Inflation is changing listeners, advertisers and OUR lives, in almost every way. Consultant Holland Cooke vows that, “Rather than joining the blame-game unison, I will be using this column for the entire month of July to offer solutions, dozens of ways you can share on-air, and use yourself.” He begins a week early, with “a renegotiation hit list.” Read it here.

 

Pending Business: Roe v Wade. Radio sales pro Steve Lapa writes in today’s column that the Supreme Court’s overturning of Roe v Wade could present opportunities for talk radio. He asks, “As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? He suggests three possible shifts. Read about them here.

 

TEACHING NEW GENERATIONS ABOUT “RADIO.”  New C. Crane Emergency Radio a Big Hit at TALKERS 2022.  Nationally syndicated radio talk show host Walter Sterling of “Sterling on Sunday” scored a home run with his grade-school-aged daughter Samantha (shown above) upon returning from TALKERS 2022 with a magical device known among communications wizards as the CCRadio Solar.  The first 200 registrants to arrive at the June 10 TALKERS 2022 convention were surprised and delighted to find a real special premium, individually handed to them by iconic radio manufacturer/distributor C. Crane for their conference goodie bag. Each attendee received an amazing CCRadio Solar radio unit – valued at $99.99 retail – and the result was raves all around. The CCRadio Solar is a small digital portable radio that is successful as an emergency radio, but the form and format function invite its owner to use it daily. When placed in a sunny window, it’s perfect for the morning news. Audio quality is a surprise; it’s accurate, pleasing and has two modes. A miser mode to conserve battery power in a true emergency and a high-power mode for an even better audio experience. Reception is good for the size. The almost brick-size depth and unique UV resistant rubber perimeter is concave on the bottom which makes it inherently stable. The flashlight is above average in brightness and color because of the selected high-quality LED. The hand crank folded (that’s right, it can be cranked for power) and inlaid on in the back is the only visible clue that it’s an emergency radio. The included lithium-ion battery can be recharged by wind-up, solar panel, your USB port, or optional AC power adapter (not included). When the lithium-ion battery is fully charged, the radio will run more than 50 hours or charge your phone from the approximately 50% level to 100% level. It can also be powered by three “AA” alkaline batteries (not included) for approximately 50 hours in low power mode or 35 hours in high power mode. C. Crane founder Bob Crane tells TALKERS, “I brought the first CCRadio Solar home and my wife absconded with it until our designer/illustrator had to beg to get it back for documentation. To get it back from him was also overly arduous. I have never seen a radio so coveted. It is about hand-size and it stays charged in a sunny window with an oversize solar panel which means it may not need a power assist for years.” TALKERS founder Michael Harrison says, “The radio industry owes a great debt of gratitude to C. Crane for keeping the appliance known as a ‘radio’ alive in the consumer electronic marketplace and ever-innovative for decades after the business itself abandoned the idea that it would be a good thing to promote and support the appliance as being at least as important a device as a can opener. Shame on the NAB as well as the rest of us for committing this potentially lethal negligence.”  To learn more about this fabulous device and enjoy a TALKERS discount on C.Crane purchases, please click here.

 

New TALKERS 2022 Video Posted: Today, TALKERS magazine posts the latest in an ongoing series of video presentations from the TALKERS 2022 convention held on June 10 at Hofstra University on Long Island. Today’s video addition features RAB president/CEO Erica Farber moderating a panel session titled, “Generating Talk Radio Revenue in a Noisy Digital World.” Panelists include Erik Hellum, chief operating officer, Townsquare Media, New York/RAB Chad Lopez, president, Red Apple Media; Julie Talbott, president, Premiere Networks, and Christine Travaglini, president, Katz Radio Group, New York/RAB.  Introduction provided by Gary Krantz, CEO, Krantz Media Group.  You can watch the video here.

Introducers Play Vital Role at TALKERS 2022. Last week, TALKERS began highlighting the talk media professionals who introduced the panel discussions and presentations at the recent TALKERS 2022 at Hofstra University. Today, we continue to give a little digital ink – as well as our tremendous thanks for their outstanding efforts – to those who took the time to prepare brief speeches that provided informative and relevant information prior to the conference presentations. Pictured below is Rich Zeoli, morning drive host at WPHT, Philadelphia, who introduced the panel titled, “Strategizing a Talk Show Hosting Career.”

 

“NPR News Now” Tops Triton Digital’s May Podcast Report. The latest (May 2022) U.S. podcast report from Triton Digital finds “NPR News Now” leading for average weekly downloads. In descending order, the top ten in that category includes: “NPR News Now”; “The Ben Shapiro Show”; “Crime Junkie”; Dateline: NBC”; “Morbid: A True Crime Podcast”; “Up First”; “The Dan Bongino Show”; “My Favorite Murder”; “Fresh Air”: and “Last Podcast On The Left.” Meanwhile, the top 10 podcasts by average weekly users are: “Crime Junkie”; “Up First”; “Morbid: A True Crime Podcast”; Dateline: NBC”; “The Ben Shapiro Show”; “NPR News Now”; “Smartless”; “My Favorite Murder”; “The Dan Bongino Show”; and Conan O’Brien Needs A Friend.” Rankers indicate Stitcher Media is the top network based on average weekly users. That top 10 includes: Stitcher Media; Audacy Podcast Network; Audioboom; NPR; Wondery; Cumulus Podcast Network; NBCUniversal News Group; Warner Media; Kast Media; and Paramount. Extremely similar to this list is the top 10 networks by average weekly downloads: Stitcher Media; NPR; Audacy Podcast Network; Wondery; Cumulus Podcast Network; Audioboom; NBCUniversal News Group; Paramount; Warner Media; and Kast Media. The top three highest indexing shows for women 18+ are: “Watch What Crappens” (Stitcher Media); “Something Was Wrong” (Wondery); and “The Viall Files (Kast Media). The top three highest indexing shows for men 18+: “The Pat McAfee Show 2.0” (Stitcher Media); “The Fighter & The Kid” (Kast Media); and “2 Bears 1 Cave with Tom Segura & Bert Kreischer” (Stitcher Media). Based on downloads, top podcast genres were: “News” (27%); “True Crime” (20%); “Comedy” (18%); “Society & Culture” (7%); and “Sports” (6%). More than nine of ten (93%) episodes were downloaded on mobile devices; 1.8% occurred on a desktop or laptop. Numbers do not include all shows and exclude those not participating in this particular measurement system. The entire report is available on TritonRankers.com.

 

Legislation Gains Steam To Allow Cannabis Ads on Radio. Language on a House Appropriations committee bill advanced last Friday (6/24) would prevent the FCC from taking administrative action against broadcasters accepting cannabis advertisements consistent with the law of the state or jurisdiction in which the station is licensed. NAB spokesman Alex Siciliano comments, “We are pleased to see this bipartisan language has advanced in the House. As the vast majority of states have legalized cannabis in some form, today marks a long overdue step toward finally allowing broadcasters to receive equal treatment regarding cannabis advertising that other forms of media have had for years. While we welcome [Friday’s] progress, local broadcasters will continue to work with all policymakers towards a broader resolution of this competitive disparity and in support of our unique service to local communities.” New York State Broadcasters Association president David Donovan adds, “We are grateful to House Appropriations Committee chair Rosa DeLauro; subcommittee chair Mike Quigley; and members of the committee for recognizing the unfairness of the present situation with respect to cannabis advertising. The provision in this appropriations bill is a major step forward for leveling the playing field for local broadcasters. We believe the law of the state in which a station is licensed should determine whether a station can accept cannabis advertising, if they so choose. We look forward to working with members of Congress and the administration to help restore parity between local broadcasters and other media outlets.” In states that have approved cannabis for medical and/or adult use, local radio and television stations have been unable to accept advertisements from legally-authorized cannabis distributors. Meanwhile, cable; satellite; internet; print; magazine; billboards; and social media platforms are free to accept and transmit these ads.

 

Sigma Delta Chi Journalism Award Winners Announced. Honorees were cited by the Society of Professional Journalists in a video presentation last Thursday (6/23). In Sigma Delta Chi’s category of “Radio Breaking News Reporting, Market 1-100 or Network Syndication,” CBS News Radio’s staff won for “Assault on the U.S. Capitol.” Other winners included: Chicago Public Media-owned public radio news/talk WBEZ’s Esther Yoon-Ji Kang, Susie An, and Alden Loury for “Fertile Soil For Abuse: A Reckoning at Covenant Fellowship Church” (“Radio Investigative Reporting, Large Market”) and Virginia Tech public radio news/talk WVTF, Roanoke’s Sandy Hausmang for “COVID-19 in Virginia Prisons” (“Radio Investigative Reporting, Small Market”). NPR’s Hansi Lo Wang won for “Immigration Hard-Liner Files Reveal 40-Year Bid Behind Trump’s Census Obsession” (“Radio Feature Reporting, Large Market”), while Wichita State University public radio news/talk KMUW’s Suzanne Perez won for her piece on 3,000 Kansas kindergartners (“Radio Feature Reporting, Small Market”). Elsewhere, University Radio Foundation public radio news/talk WFAE, Charlotte’s David Boraks was victorious in the “Radio Documentaries, Large Market” category for “Asbestos Town.” Reports regarding healthcare mistreatment in Maine State Prisons by Maine Public Radio’s Susan Sharon and Mark Simpson won in “Public Service in Radio Journalism.” The award for “Narrative Podcast” went to NBC News’ Ayman Mohyeldin and Preeti Varathan for “American Radical.”

 

Lee Named to Indiana Broadcast Pioneers Hall of Fame. On October 5, Kristi Lee – the co-host and news director of Westwood One’s “Bob & Tom Show” – will be among six Hoosiers to be inducted into the Indiana Broadcast Pioneers Hall of Fame Class of 2022. Indiana Broadcasters Association executive director Dave Arland notes, “The 2022 Hall of Fame Class is comprised of well-known broadcasters who pushed the boundaries of innovation and made the Indiana communities they served better, more informed places to live. For decades, our newest group of Hall of Famers have provided critical eyes, ears, and voices for listeners and viewers in Indiana and beyond. They have told wonderful stories and are each also active members of their communities. We are honored to add our 2022 honorees to the honor roll of the Indiana Broadcast Pioneers Hall of Fame.” Lee – who has covered sports for ESPN and the Indiana Pacers – comments, “I am humbled and honored to be included amongst these prestigious honorees. As a lifelong Hoosier, I have been lucky enough to spend my entire career in my home state. I cannot imagine a more meaningful award.” Over 100 stations carry “The Bob & Tom Show.”

 

BetMGM Becomes Exclusive Sportsbook of the BetQL Network. The partnership is a multi-year agreement that expands the current relationship between BetMGM and Audacy. Audacy chair, president and chief executive officer David Field comments, “We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network. Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.” BetMGM chief revenue officer Matt Provost notes, “We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform.” Since its launch last June, the BetQL Network has expanded from two markets to 31. Beginning in September, BetMGM will have category exclusivity of the network’s full slate of programming, including flagship “You Better You Bet” and “BetQL Daily,” “The Daily Tip,” and “BetMGM Tonight.” Audacy will produce content for live audiences at various MGM Resorts across the country. Audacy first announced a partnership with BetMGM in March 2021. The BetQL Network is a live, linear digital channel that distributes approximately 100 hours of original content per week on the Audacy and BetQL digital platforms and YouTube.

 

TALKERS News Notes. Ramifications on the Supreme Court’s decision to overturn Roe vs. Wade will be discussed tomorrow afternoon (Tuesday, 6/28) on Boston public radio news/talk WGBH’s “Community Conversation: The Roe v. Wade Ruling”  (2:00 pm – 3:30 pm). WGBH general manager/news Pam Johnston comments, “The Supreme Court’s opinion on Roe v. Wade will impact our lives in Massachusetts in ways we haven’t even begun to understand yet and opens up a host of questions for people across the Commonwealth. We invite people to gather at the ‘GBH Studio inside the Boston Public Library to discuss and unpack these critical and far-reaching issues.” WGBH hosts Callie Crossley, Margery Eagan, and Paris Alston will be joined by Reproductive Equity Now executive director Rebecca Hart Holder and Suffolk University professor Renee Landers … Taking effect this Friday (7/1) will be a ten-year extension between Learfield and the University of Oklahoma athletics department. Learfield executive vice president/university partnership group Mike Hamilton notes, “We’re extremely proud to have the opportunity to continue representing the Sooner brand. We appreciate Oklahoma University Athletics’ longtime trust in us. The unprecedented agreement commencing in July speaks to the forward-thinking, strategic decisions necessary in today’s rapidly evolving college sports landscape.” Oklahoma University vice president/director of athletics Joe Castiglione comments, “As with any challenge and change our industry experiences, we intentionally seek cutting-edge collaborations to move us forward in the marketplace. [Learfield’s] leadership continues to help our administration navigate through areas such as evolution in the content game and digital innovation.” Sooner Sports Properties’ newly-named vice president/general manager Kelly Collyar remarks, “We are genuinely excited about this extension and how it will transform the way our brand partners integrate with our fans. Through the expansion of categories and assets, sponsorship will truly take on a new meaning at Oklahoma University.” Meanwhile, pending finalization of a deal first reported by The Grand Forks Herald, radio rights to University of North Dakota athletics broadcasts will be awarded to iHeartMedia, which currently airs Fighting Hawks sports. According to the report, Leighton Broadcasting also bid on the radio package … Several major media and entertainment companies such as Comcast, Discovery, Disney, Meta, Netflix, Paramount, Sony, and Warner Bros. will cover travel costs for employees seeking abortions after the Supreme Court overturned Roe v. Wade.

Front Page News Industry News

Wednesday, May 18, 2022

By Editor | by Editor

Round Two of April PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s April PPM survey has been released for 12 markets including: Washington, DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s April 2022 sweep covered March 31 – April 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this round of markets. In Boston, iHeartMedia’s news/talk WRKO sheds four-tenths to finish with a 4.3 share (weekly, 6+ AQH share) but rises to the #7 rank, and sister all-news WBZ-FM dips by eight-tenths to finish with a 4.7 share and remains ranked #6. Bonneville International’s news/talk KIRO-FM, Seattle loses 1.1 shares and wraps the survey with a 6.3 share that pulls it out of first place to #2. Meanwhile, Lotus Communications’ crosstown all-news KNWN-AM/FM dips by seven-tenths for a 4.3 share finish good for the #9 rank. In the Twin Cities, Audacy’s news/talk WCCO loses half a share for a 3.8 share finish and the #13 rank, while iHeartMedia’s crosstown news/talk KTLK-AM sheds six-tenths for a 3.0 share and the #14 rank. And Hubbard Broadcasting’s talk KTMY-FM ticks up one-tenth for a 2.7 share finish good for the #15 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first round) here.

 

WOLB-AM, Baltimore Morning Host Larry Young Recovering from Leg Amputation. The Baltimore Sun reports that WOLB-AM, Baltimore morning drive host Larry Young is recovering after having surgery to remove his leg below the knee, the result of an infection in his foot that was complicated by his Type 2 diabetes. The 72-year-old Young has been off the air since April 10. He’s been hosting the morning show on Radio One’s WOLB-AM for the past 25 years and is planning to retire from the station at the end of this year. As noted in a story below, Young is being honored with the Lifetime Achievement Award from TALKERS magazine at TALKERS 2022 at Hofstra University on June 10. Young tells the paper that he expects to be back on the air in June and back to normal activities by August.

 

Cumulus-Signal Hill: YouTube Most Used U.S. Podcast Platform. The latest Podcast Download – Spring 2022 Report from Cumulus Media and Signal Hill Insights that examines weekly podcast listeners has been released. Cumulus says the report is part of its commitment to share insights and research findings with the podcast community. Cumulus EVP, marketing and president, Westwood One Suzanne Grimes says, “Our new Podcast Download Report uncovers a major surge in video podcast audiences as YouTube becomes the most-used platform to access podcasts. Podcast advertising reaches millions of younger consumers who have abandoned linear television for advertising-free video streaming services.” Some highlights from the report: 1) Six in 10 weekly podcast listeners say they prefer podcasts with video. When asked how they prefer listening to podcasts, 28% say they like a podcast video they actively watch while listening and 29% indicate they have the video in the background/minimized while listening. 43% say they use audio only with no video; 2) YouTube is now the leading audience destination. When asked which platform they listen to the most to access podcasts, 24.2% say YouTube, followed by Spotify (23.8%) and Apple Podcasts (16%); 3) The greater the time spent with podcasts, the more the podcast ads generate consumer response and business outcomes. As a result of hearing a podcast ad, heavy podcast listeners (those who listen six-plus hours per week) are more likely to have searched online for a product, discovered a new product/service, made a purchase, used a promo code, or followed a brand on social media. See the complete report here.

 

Edison Research: SiriusXM Top Podcast Network by Reach. According to just-released data from Edison Research, the Top Podcast Networks in the U.S. for the first quarter of 2022 are: SXM Media, Spotify, and iHeartRadio, respectively. This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast. Rounding out the top 10 are: 4) NPR 5) The New York Times 6) Audioboom 7) Audacy 8) Cumulus Podcast Network 9) Wondery and 10) PRX. Edison Research director of research Gabriel Soto says, “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.”

 

TALKERS Announces Recipients of 2022 Awards. Ian Freeman, Mandy Connell, Larry Young, and Jeff Katz to be recognized at TALKERS 2022.

Ian Freeman is the co-host, along with Mark Edge, of a long-running syndicated radio talk show titled, “Free Talk Live,” that emanates from Keene, New Hampshire evenings 7:00 pm – 10 pm ET. The main theme of the contemporary news and topics show is freedom and the ideals of the First Amendment. Although still on the air regularly, Ian Freeman is currently under federal arrest on a wide array of charges ranging from money laundering to wire fraud. He maintains his innocence and claims the FBI and other government agencies are hell bent on shutting him up after years of dealing with the nuisance of the show’s activism and controversial information on such subjects as civil disobedience, including taking a frontline stance on the emergence and controversies of cryptocurrencies. He will begin his trial later this year. Ian Freeman will receive the TALKERS Gene Burns Memorial Award for Freedom of Speech (also known as the “Freedom of Speech” award) at TALKERS 2022 at Hofstra University on Friday, June 10.

Mandy Connell is the 12:00 noon – 3:00 pm midday host at KOA, Denver. Prior to her present position, her radio background includes KHOW, Denver as well as heritage station WHAS, Louisville. She began her career in Florida doing news/talk and hot talk after having been a flight attendant who decided to attend broadcasting school and begin a career in radio. She is widely recognized as an influential, reasonable, and independent conservative political voice as well as an entertaining conversationalist whose repertoire includes all aspects of pop culture and day-to-day issues. Her star continues to be on the rise. Mandy Connell will receive the TALKERS Judy Jarvis Memorial Award for Outstanding Contributions by a Woman to Talk Radio (also known as the “Woman of the Year” award) at TALKERS 2022 at Hofstra University on Friday, June 10.

Larry Young has been the beloved morning show host on African American community talker WOLB, Baltimore for the past 25 years and is about to retire at the end of 2022. The “Larry Young Morning Show” is widely regarded as the top black radio talk show in Maryland. The “Larry Young Morning Show” was also named “Best Radio Station” by Baltimore City Paper in 2007, 2008, 2009 and in 2010. He also has been honored by the community with such awards as the 2007 Pinnacle Award given by American Development Consortium, 2009 Ed Bradley Award given by Bethel African Methodist Episcopal Church, 2011 Unsung Hero Award given by Grace Outreach Fundraising Committee, 2012 Whitney M. Young Jr. Award given by Greater Baltimore Urban League and he was the recipient of the TALKERS Humanitarian of the Year Award in 2015. Larry Young will receive the TALKERS Lifetime Achievement Award at TALKERS 2022 at Hofstra University on Friday, June 10.

Jeff Katz is the 3:00 pm – 6:00 pm host at WRVA, Richmond. He is a former police officer in Philadelphia who traded his badge for a microphone and began a successful three-decade, award-winning career as a talk show host on major stations in in Boston, Charlotte, Philadelphia, San Francisco and, since 2013, at the legendary WRVA. Jeff volunteers thousands of hours to help members of the community with a special focus on law enforcement officers and disabled children. President Donald J. Trump honored Jeff’s service by presenting him with The President’s Award for Volunteer Service. In addition, FBI Director Christopher Wray honored Jeff by naming him the winner of The Director’s Community Leadership Award for 2019. Katz will be the recipient of the TALKERS Sharon L. Harrison Memorial Award for Outstanding Community Service by a Radio Talk Show Host (also known as the “Humanitarian of the Year” award) at TALKERS 2022 at Hofstra University on Friday, June 10.

 

TALKERS News Notes. According to the latest data from Comscore, FOX News Digital finished April 2022 as the “top-performing news organization in the competitive set in multiplatform minutes.” FOX News Digital closed out the month reaching 2.9 billion total multiplatform minutes, 1.5 billion total multiplatform views, and 77 million multiplatform unique visitors. FOX News says April also marked the 14th straight month that it outpaced every news brand in the competitive set in multiplatform minutes. While FOX News Digital eclipses competitor CNN.com in multiplatform total views and total minutes, CNN.com tops FOX News Digital in unique visitors by a wide margin…..iHeartMedia Charlotte and the NFL’s Carolina Panthers strike a deal for the teams games to be heard on classic rock WRFX-FM “99.7 The Fox” starting this season. The team’s game broadcasts have been heard on Radio One’s WBT-AM/FM for the past 17 seasons. 99.7 The Fox will carry all Panthers game broadcasts, the Panthers pregame and postgame shows as well the team’s weekly coach’s show. The station will provide unique listener experiences and will have an on-site presence at Bank of America Stadium during Panthers game days. In addition, the new relationship will benefit from iHeartMedia’s audio partnership with the NFL, which features podcast distribution via the iHeartPodcast Network…..iHeartMedia chairman & CEO Bob Pittman and president, CEO & COO Rich Bressler will participate in a question and answer session during J.P. Morgan’s 50th Annual Global Technology, Media and Communications Conference in Boston on Tuesday May 24 at 3:30 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website.

 

Dick Rakovan Dies. Radio executive Dick Rakovan has passed, according to numerous reports, including this one from Radio Ink. Consultant and TALKERS magazine columnist Holland Cooke says, “His CapCities resume included WJR, Detroit; WKBW, Buffalo; and WPRO, Providence where he was our station manager in the 1970s – radio Camelot. Later, when he ran the radio group for Outlet Broadcasting, he vectored me into programming WSNE, Providence and WTOP, Washington. He also served with WFYR, Chicago and WWRC, Washington and was VP of the Radio Advertising Bureau.” Rakovan was honored by the Illinois Broadcasters Association with a Lifetime Achievement Award in 2016. See that video here.

 

Buffalo Shooting/Great Replacement Theory, Midterm Primaries/Trump & the GOP, the Economy, Russia-Ukraine War/Finland & Sweden Apply to NATO, Elon Musk & Twitter, COVID-19, and UFO Hearings Among Top News/Talk Stories Yesterday (5/17). The aftermath of the deadly Buffalo shooting and talk of the Great Replacement Theory; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the financial markets, inflation, and concerns about a major recession on the horizon; Russia’s ongoing invasion of Ukraine and Finland and Sweden apply to NATO; Elon Musk’s attempt to take over Twitter; the rising number of COVID-19 cases in the U.S.; and Tuesday’s congressional hearing on UFOs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Thursday, January 27, 2022

By Editor | by Editor

Newsweek Opinion Editor Josh Hammer is This Week’s Guest on Harrison Podcast. The opinion editor of Newsweek, Josh Hammer, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Hammer is also a podcaster, constitutional lawyer, and rising young conservative thought-leader. Newsweek is planning the launch of his new podcast, “The Josh Hammer Show” in February. The one-hour podcast will conform to the format clock of a terrestrial radio show making it conveniently translatable as a syndicated product. Harrison describes Hammer as follows: “At 32 years of age, he has already made a huge splash within the print news community as an editor and political commentator reflective of a young conservative perspective. I suspect he will be doing the same in talk media via radio and podcasting.” Harrison continues, “With such an emphasis being placed on lowering the demos, talk media practitioners – especially conservatives – should hear what he has to say.” Hammer focuses on conservative intellectual trends, contemporary domestic and foreign policy debates, constitutional and legal issues, and the intersection of law, politics and culture. His pieces have appeared in a number of major publications including the Los Angeles Times, the New York Post and many others. Harrison and Hammer take a deep-dive into the future of print versus digital, the legal complications of updating Section 230 and holding Big Tech accountable for the control they have seized over the public square, as well as the schism between traditional conservative politics and a viable next-gen approach. They discuss the impact and future of Donald Trump within the GOP and Newsweek’s strategy to appeal to a readership that spans the political spectrum. To listen to the podcast in its entirety, please click here.

Dan Bongino Booted from YouTube; Focuses His Content on Rumble. After violating the terms of his weeklong suspension from YouTube, Westwood One nationally syndicated talk host Dan Bongino has been permanently banned from the social media video channel. Bongino shared a video on his website in which he says that he was suspended for saying nothing different than what Dr. Tony Fauci told “60 Minutes” in a March 2020 interview in which he said there’s no need for people to be walking around wearing masks because it’s not providing the protection that people think it is. Bongino questions why he’s being banned but Fauci is not. Bongino’s violation of the suspension came after he tried to post a video explaining to his fans why he’s leaving YouTube and will put all of his content on Rumble. Bongino says he had 871,000 YouTube subscribers and says he has more than 2 million subscribers on the Rumble channel.

Former Florida Sports Talk Host ‘Big Joe’ Ellicott to Cooperate with Feds’ Investigation of Rep. Matt Gaetz. According to a report by CNN, Joseph “Big Joe” Ellicott has pleaded guilty to conspiracy to commit wire fraud and distribution of a controlled substance (Adderall) and has agreed to cooperate with the U.S. Justice Department’s investigation into allegations that U.S. Rep. Matt Gaetz (R-FL) had sexual contact with a minor. Ellicott previously worked for Star Over Orlando at sports talk WRSO “CBS Sports Radio Orlando” on the “Bauman and Big Joe” program. CNN reports that Ellicott pleaded guilty to the charges that stemmed from “a bribery scheme between an unnamed contractor and an unnamed elected government official. Ellicott delivered $6,000 cash from the contractor to the government official in 2017.” Other media sources are concluding that the unnamed elected government official is his friend Joel Greenberg, a former confidant of Gaetz’s who is also cooperating with investigators in the Gaetz case.

Round Two of Holiday 2021 PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s Holiday 2021 PPM survey has been released for 12 markets including: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Although the Holiday PPM survey usually reveals listening patterns skewed by stations breaking format to air Christmas music, some spoken-word stations were able to avoid ratings declines. Bonneville’s news/talk KIRO-FM, Seattle was steady with a 6.6 share (weekly, 6+ AQH share) that kept it in the #2 rank. Lotus Communications’ crosstown all-news KOMO-AM/FM rose two-tenths for a 5.5 share finish and climbed to the #3 rank. Audacy’s news/talk WCCO-AM, Minneapolis was up seven-tenths for a 5.2 share finish good for the #6 rank in the market. iHeartMedia’s news/talk KOA, Denver added nine-tenths to wrap the survey with a 3.8 share and climbed to the #8 rank. You can see all of Mike Kinosian’s Ratings Takeways from this group of markets (as well as round one) here.

Religious Broadcasters Hope Media Group and WAY Media to Merge. Religious broadcasting companies Hope Media Group and WAY Media announce their intention to merge into one media organization. The formal merger is expected to close by later this year pending FCC approval. The new Christian media organization will be headquartered in Houston and will operate under the name Hope Media Group. Hope Media Group was founded 40 years ago with radio station KSBJ-FM, Houston. WAY Media was formed 35 years ago with WAYJ-FM, Fort Myers. The companies say this is a merger of equals and a cash-free transaction that received a unanimous vote from both boards of directors. Currently, Hope Media Group is a family of media brands that include Houston-focused KSBJ, the brand-new Spanish Christian “Vida Unida,” digital content outlets NGEN Radio (Christian hip-hop and pop), Hope On Demand and Amen: The Prayer App, plus a concert and event brand, Special Events. WAY Media owns and operates a national network of more than 20 “WayFM” stations in markets that include Dallas-Fort Worth, Denver, Portland, Nashville, and South Florida plus more than 30 translators from Florida to Washington State, in addition to digital content outlets.

TALKERS News Notes. Streaming audio service TuneIn announces a partnership with Estrella Media to bring its content to the TuneIn platform. In addition, TuneIn has partnered with Grupo Fórmula to bring its Spanish-language entertainment and news content to the platform. TuneIn CEO Richard Stern states, “Both Estrella Media and Grupo Fórmula are market leaders in Spanish-language entertainment and news radio content. We are extremely pleased to be expanding our Spanish-language offerings to a new generation of Latin radio fans and listeners around the world through the TuneIn platform. We’re also thrilled to help Estrella Media’s local stations increase monetization outside of their local markets as an added benefit of our partnership.”…..The Luminary original podcast, “The Roxane Gay Agenda,” launches with writer Dr. Roxane Gay as host and welcoming The New York Times writer Tressie McMillan Cottom and acclaimed author Terry McMillan as her first guests. The program is produced in partnership with iHeartMedia.

Stephen Breyer to Retire, Ukraine Tensions, COVID-19, Midterms/Trump & the GOP, Financial Markets/Inflation/Crypto Plunge, Urban Violent Crime Spike, and the Beijing Olympics Among Top News/Talk Stories Yesterday (1/26). News of Supreme Court Justice Stephen Breyer’s retirement and President Joe Biden’s possible nominations; the ongoing tensions between Vladimir Putin and the West over Russia’s military build-up at the Ukraine border; the Omicron variant infection rate and legal battles over mask & vaccine mandates; fight to control Congress in this November’s midterm elections and Donald Trump’s influence over the GOP; the turbulent financial markets, the high retail and oil prices and the plummet in cryptocurrency value; the blowback against liberal law & order polices as violent crime in America’s major cities surges; and the Beijing Olympics were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.